In today's ever bloating bevvy of business opportunities, this post was designed to aid those opportunity media buyers, small business owners, mom & pops, advertising agencies, media outlets and just about anyone looking to wade through a bit of dirt to get to the best quality leads, for the best...
At almost some point in your intrepid entrepreneurial career you will find yourself in the need of the financial wherewithal to fund a project you desire to get off the ground. Maybe it is "off the ground" per say, but needs an infusion of cash to really start producing. So, how do you find this seed...
Most American households have at least one pet. Pet ownership in the U.S. has more than tripled from the 1970s, when approximately 67 million households had pets, to 2012, when there were 164 million owning pets. In other words, in 2012, 62 percent of American households included at least one pet.
Long regarded as one of the most trusted sources for maps and directions, MapQuest announced late last week the launch of its new Local Business Center, a free platform for businesses to reach their customers more effectively with business-related information and even deals. In addition, this new service provides businesses with a whole new level of content control and the ability to make updates and changes that go live in minutes.
Citing the critical need to provide “high-quality and accurate business listing information” in an increasingly “search-based world,” MapQuest Senior Vice President and General Manager Christian Dwyer said, “Consumers expect relevant search results and this new service makes it easier for businesses to provide a quality experience.”
MapQuest is a wholly owned subsidiary of AOL Inc. According to AOL's June 23 press room release announcing the Center’s launch, the free “claim-your-listing” service will enable businesses to:
Enter business information, including address, phone, payment options and hours of operation
Provide a tailored business description of up to 600 characters
Specify their exact location using a “drop and drag” marker
Add multiple URLs, including website addresses and reservation links
Provide parking tips and helpful hints for getting customers in the door.
In addition, the Local Business Center provides business owners with innovative marketing options for a reasonable annual fee, including:
Promotional campaigns that appear in-line with MapQuest search listing results and on the details page ($99 per year), and
A distribution service that routes updated listing information and special offers from MapQuest to eight additional marketing venues, including Citysearch, local.com, Superpages, Yahoo!, Yelp, Yellowbook, YellowBOT and WhitePages ($399 per year).
MapQuest also announced its intentions to upgrade the Local Business Center’s capabilities and offerings over the course of the summer to include such features as video capability and image captions, among other related marketing products and services.
To get started using MapQuest’s Local Business Center to drive search traffic and even real traffic toward your business location, visit listings.mapquest.com and set up your account today!
Aside from the obvious eye-popping high-quality photos, how do you make your content stand out without paying a pretty penny for it? I can tell you that ill worded, confusing copy, missing HTags and more will have potential guests bouncing from your website like a giant red rubber ball. When it comes...
To break through what often seems like a whirlpool of worthless leads only to get to one or two serious buyers, I suggest cutting to the quick by asking direct and pointed Qualifying Questions. This is an art but, not an exact science of what to ask when. Usually that comes naturally to the sales person....
I find that I often buy media of various types from various media sources each month and wanted to share some insights into what I buy and why. I hope that this provides some insight into the opportunities with your own organization right now! Let me help you identify high return-on-investment actions.
Let's face it, these days post fun Google animal names for updates to their algorithm that shook up most organic SEO/SEM strategies that most had in place, if you want to market & advertise your business opportunity, you need to invest some serious effort to accomplish your goals successfully. Also,...
"SME’s Tech Tool Kit: 5 Ways to Kickstart Your Technology Plans - A technology blueprint is a non-negotiable component of a business start-up plan. But as technology evolves at breakneck speed, you don’t want to spend time and money reinventing the wheel to respond to changes. For growing businesses,...
by Steven A. Bailey Founder/CEO ElderCare Resources® USA and Serving Seniors™
Last week I found myself in a discussion with a group of entrepreneurs whom were all between the ages of 55 and 67. Other than the fact that we were all able to get a nice discount at the movie theater, we were...
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Starting – or expanding – a Business? Then you’ll need to pay close attention to your most valuable asset – YOUR EXISTING CUSTOMERS. Loyal, happy customers will bring in over 80% of your future sales. They are a goldmine of potential profits.
The problem is many businesses spend all of their marketing dollars chasing new customers. And foolishly, they spend nothing to keep these newly-acquired customers happy.
To make matters even worse, the expense of finding new customers and the high cost of advertising keeps most small businesses teetering on failure.
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But there is a simple, affordable solution to this problem. And it’s why you need: