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Resource Center > Article
BOOK OF THE MONTH…The Must-Have Marketing Primer for Any New Business Opportunity Owner
1 Mar 13 Posted by: Kathleen C Lanza
in Opportunity Focus
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Even if you’re just rolling around the idea of buying a business opportunity or starting a small business of your own and the whole concept of marketing is something you know little to nothing about, the term “guerrilla marketing” may at the very least sound vaguely familiar. If it doesn’t, have no fear. You actually know more about what it is than you think.

Let’s put it this way…if you’re part of today’s consuming public (and we know you are), you’ve experienced guerrilla marketing in one way or another. We guarantee it.

Coined three decades ago by Jay Conrad Levinson in his then ground-breaking book of the same name, Guerrilla Marketing has become the most powerful brand in marketing history, having now spawned more than 35 top-selling spin-off books that have changed the lives and livelihoods of millions of entrepreneurs worldwide. What started out as one man’s quest to help small business owners with limited means to employ affordable and unconventional methods for finding and retaining satisfied customers actually launched a movement.

And it’s one that will define modern marketing for generations to come.

Guerrilla marketing’s basic premise is this: There are astonishingly simple and effective strategies, tactics and tools that savvy entrepreneurs can employ to make big profits for their small businesses. Of course, that’s assuming they’re willing to think outside the box, have patience and do the necessary planning and work.

But work is an understatement if we’re talking about wading through 35-plus Guerrilla books to get it right, right? Relax. No need, not initially anyway.

Just start simple…

The Best of Guerrilla Marketing: Guerrilla Marketing Remix, by Levinson and co-author Jeannie Levinson, covers it all and has been updated for the latest generation of marketers who live in a 21st century world full of technological innovation and opportunity. It’s a terrific first-blush summary of what contemporary marketing planning, strategizing and execution is all about, and that’s why we’re recommending it as this month’s Book of the Month.

The Best of Guerrilla Marketing, the book, is marketing for business opportunity and other small business owners made simple, but then the truly beautiful thing about the overall guerrilla marketing concept itself is that it’s not complicated…ever. And it’s also affordable. Most importantly, it works every time, if you do it right.

It would be hard to go wrong when there are 200 Guerrilla Marketing Weapons outlined in the book to help you, making it possible for you to familiarize yourself with all of them just enough to begin thinking about what special combination might work best for your small business. The operative word here is combination because marketing, when it is done correctly, is best represented by a constellation, not a star.

It “is not any single one of the 200 weapons,” the authors write. But rather, it is “the wise use of many of them” that works. When it comes to guerrilla marketing in particular, the weapons a small business owner chooses to use actually work in concert with one another, creating a 360-degree communication dynamic that reaches their intended target both efficiently and affordably.

Your task as a guerrilla-minded new or existing business opportunity or other small business owner is simple really. You need to make yourself aware of all the potential weapons in your arsenal and experiment with as many of them as you can to find the combination that works best and results in the highest profits possible.

And this book is a great place to start!

The Best of Guerrilla Marketing: Guerrilla Marketing Remix can be found at your local library, or you can pick up a copy today by visiting your local bookstore or clicking here on either of these online retailers: Amazon.com or Barnes and Noble.com.

We want to hear from you! Did you find "The Best of Guerrilla Marketing: Guerrilla Marketing Remix" helpful? Why or why not? If you have some other small business marketing resources that you’ve found helpful and would like to share with us and our readers, we’d love to know what they are…

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