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For many of us, each New Year brings with it a mishmash of emotions and challenges, some good and some bad. It’s a time to reflect on everything that went right in the year gone by as well as an opportunity to initiate the process of making positive changes moving forward. But change is rarely ever easy...
For many small business owners, the holiday season can be overshadowed by the unpleasant reality that the latest tax season is upon us. Yes folks, it’s time once again to answer to Uncle Sam and the IRS (Internal Revenue Service, as if you didn’t know!). And while some SMB (small- to medium-sized...
Deciding whether or not to stage an exhibit at a trade show or other networking event as part of your marketing mix for 2014 is something you as a small- to medium-sized business (SMB) owner might be thinking about right now. If so, you’d be one of many. Contrary to speculation in recent years that...




Marketing and Sales

23 Oct 13 Posted by: Kathleen C Lanza
in Marketing and Sales
Leading location-sharing platform Foursquare has announced that it is extending its current advertising program to include small businesses, therefore providing them with the tremendous business opportunity to reach its 40+ million-strong user base in an unprecedented and measurable way. Finally, small...

14 Oct 13 Posted by: Kathleen C Lanza
in Marketing and Sales
Attention business opportunity and other small business owners! Whether you're home-based, storefront or online, Small Business Saturday is an opportunity you don't want to miss! It's a chance to capitalize on the growing public appreciation for and recognition of small businesses and all that they do...

4 Oct 13 Posted by: Kathleen C Lanza
in Marketing and Sales
Leading marketing cloud provider, Vocus, Inc. has just released the newest in its series of FREE guides aimed at helping business opportunity and other business owners gain “experience-based insights into the day-to-day management of marketing, social media and PR campaigns.” This...

6 Sep 13 Posted by: Kathleen C Lanza
in Marketing and Sales
Hopefully, you’re already among the unprecedented number of business opportunity and other small business owners who actively participated in last year’s Small Business Saturday® initiative. If not, then you don’t want to miss the boat this year, that’s for sure. Either way, NOW is the time to get started...



2 May 13 Posted by: Steph Nissen
in Marketing and Sales
The Internet has become the most popular way to market your business, but you need more than just a

23 Apr 13 Posted by: Steph Nissen
in Marketing and Sales
If you’re at all on the fence about whether or not your small business or


27 Mar 13 Posted by: Kathleen C Lanza
in Marketing and Sales
Many newly minted entrepreneurs are just getting their sea legs when it comes to marketing...

5 Mar 13 Posted by: Steph Nissen
in Marketing and Sales
One of the simplest marketing techniques available to any small business owner is passing...

13 Feb 13 Posted by: Elaine Love
in Marketing and Sales
You have just started your home-based business. Your excitement is almost palpable. What’s next? In order to have a successful business instead of a non-profit

28 Jan 13 Posted by: Kathleen C Lanza
in Marketing and Sales
If you’re looking into buying a business opportunity or any other small business for that matter, you may be looking for investors to help you get started. Or, if you already own a business, it’s likely you will need additional capital to sustain you or to grow, if not now then some time in the future.

14 Jan 13 Posted by: Kathleen C Lanza
in Marketing and Sales
According to Publishers Weekly, unit sales for eBooks of all kinds exploded in 2012. In fact, numbers are in the hundreds of millions. And while consumers are steadily getting more comfortable with the inevitable transition from paper to digital content, so much so that they’re increasingly willing to...

28 Dec 12 Posted by: Kathleen C Lanza
in Marketing and Sales
Announced just last week, Facebook’s newly updated Nearby feature, which can be found in its app for both iOS and Android, makes it easier than ever before for prospective customers—roughly 600 million of them in fact—to find you if you're a small business owner. That’s how many monthly active mobile...

5 Dec 12 Posted by: Kathleen C Lanza
in Marketing and Sales
Beyond the Click, a new survey of 500 consumers by cloud-based Activity and Participant Management™ leader ACTIVE Network, sheds some light on the growing influence of social media and how it may actually affect consumer behavior. More specifically, its results are instructive for the thousands...

23 Nov 12 Posted by: Kathleen C Lanza
in Marketing and Sales
Today marks the beginning of the busiest shopping weekend of the year, starting with Black Friday, followed by Small Business Saturday and culminating with Cyber Monday. For many small business owners, it's the most important sales and marketing opportunity they have all year. As for consumers, love...

22 Oct 12 Posted by: Kathleen C Lanza
in Marketing and Sales
Business opportunity and other small franchise owners are always looking for new and enlightening information and advice when it comes to sales, and rightly so. One trend in particular they need to be aware of concerns the evolution of the data being used to manage the overall sales cycle and evaluate...

18 Oct 12 Posted by: Kathleen C Lanza
in Marketing and Sales
American Express’ Small Business Saturday is expected to draw record amounts of traffic to our nation’s small businesses on Main Street this year. Given that last year saw more than 100 million people participate, that’s saying something. Held just two days after Thanksgiving between Black Friday and...

14 Sep 12 Posted by: Kathleen C Lanza
in Marketing and Sales
The three biggest shopping days of the year are just around the corner―Black Friday, Small Business Saturday and Cyber Monday. This year’s grand trifecta begins on Friday, November 23. But it’s Saturday, November 24 that will be most important for many business opportunity, licensee opportunity, distributorship,...

13 Sep 12 Posted by: Kathleen C Lanza
in Marketing and Sales
Are you a home-based business opportunity, franchise or other small or medium-sized business owner who could use a little free publicity as well as the credibility that comes along with being formally recognized as a national award winner? Well, here’s your chance. StartupNation, one of the Nation’s...

20 Jul 12 Posted by: Kathleen C Lanza
in Marketing and Sales
Maybe he’s a small business owner who lives in or near a large U.S. city. He works all day from his home office behind a computer screen, isolated. Maybe he’s thinking he needs to branch out, meet some movers and shakers that can help him take his business to the next level. But he’s not sure where to...

12 Jul 12 Posted by: Kathleen C Lanza
in Marketing and Sales
As a home-based or other small business, business opportunity or franchise owner, you may be wondering if daily deal sites like Groupon are a worthwhile marketing tool. While there has been much in the way of industry speculation as to whether or not the whole daily deal industry will even stand the...

12 Jun 12 Posted by: Kathleen C Lanza
in Marketing and Sales
If you are a home-based or other small business opportunity or franchise owner, creating a company profile on an online review service like Angie’s List, Yelp or ServiceMagic won’t cost you anything. However, choosing NOT to acknowledge the fact that customer experience is now a very real part of today’s...

10 May 12 Posted by: Kathleen C Lanza
in Marketing and Sales
Millions of home-based and other small business, business opportunity and franchise owners are using social media to market their businesses, but are they really clear on what the true benefits of their efforts might be? According to findings from a recent Social Media Examiner survey featured on Pagemodo,...

23 Apr 12 Posted by: Craig Robinson
in Marketing and Sales
Today, marketing online is a crucial part of any business, and this can of course be done through many different channels. The question is, how can you make the social media marketing process―through Facebook for instance―into a well-oiled machine? Let’s...

5 Apr 12 Posted by: Kevin James Culp
in Marketing and Sales
The Truth About Leads is a practical, easy-to-read book revealing little-known secrets that help you focus your B2B lead-generation efforts, align your sales and marketing organizations and drive revenue. Written by prospect development expert and PointClear...

13 Mar 12 Posted by: Kathleen C Lanza
in Marketing and Sales
Facebook’s pages are changing as of March 30, and any business opportunity or franchise owner who has a page and is not ready could be asking for problems. Businesses that are already active on

15 Nov 11 Posted by: Kathleen C Lanza
in Marketing and Sales
More than one in four Americans watches a video online EVERY day, according to a recent study by the Pew Internet and American Life Project. Furthermore, 71 percent of adult internet users today have visited a...

13 Oct 11 Posted by: Kathleen C Lanza
in Marketing and Sales
In his 2009 book, Lead, Sell or Get Out of the Way, international business consultant and business development expert Ron Karr claims that truly great salespeople all share seven common traits, each of which can be developed by home-based and other small business opportunity or franchise owners....

13 Sep 11 Posted by: Kathleen C Lanza
in Marketing and Sales
Nielsen’s latest Social Media Report released on Monday provides yet more evidence that any small business opportunity or franchise owner who isn’t taking advantage of social media marketing is missing a potentially incredible...

7 Jul 11 Posted by: Kathleen C Lanza
in Marketing and Sales
The verdict is in: Twitter use among small- and medium-sized business owners is on the rise, especially younger ones.  In fact, more than two times as many businesses of this kind are using Twitter for marketing and branding purposes than were in 2009

5 Jul 11 Posted by: Kathleen C Lanza
in Marketing and Sales
As a home-based or other small business opportunity or franchise owner and someone who markets your own products and services, you may believe that your ability to make a sale is all about the price tag.  Nothing could be further from the truth.  The fact is that prospects will pay just about anything...

29 Jun 11 Posted by: Kathleen C Lanza
in Marketing and Sales
Long regarded as one of the most trusted sources for maps and directions, MapQuest announced late last week the launch of its new Local Business Center, a free platform for businesses to reach their customers more effectively with business-related information and even deals.  In addition, this new service...

24 Jun 11 Posted by: Kathleen C Lanza
in Marketing and Sales
One of the most firmly entrenched and accepted theoretical principles of the 20th century is Pareto’s principle, more commonly referred to as the 80-20 rule.  Its basic premise states that 80% of the effects result from 20% of the causes. As a home-based or other small business opportunity...

30 May 11 Posted by: Kathleen C Lanza
in Marketing and Sales
As a home-based or other small business owner, and especially if you are someone who is selling a business opportunity, distributorship, licensee opportunity or even a small franchise, sometimes the only thing that stands between you and near obscurity in this day and age is your website.  Websites are...

6 May 11 Posted by: Kathleen C Lanza
in Marketing and Sales
If you’re a home-based or other small- or medium-sized business owner, you’ve likely begun to integrate or are at least thinking about integrating the use of social media channels, such as Facebook, Twitter...

26 Apr 11 Posted by: Kathleen C Lanza
in Marketing and Sales
A request filed last week by the United States Postal Service with the Postal Regulatory Commission would allow the agency to implement a new program designed to prove the effectiveness of direct mail.  Companies that don’t already use direct mail in their advertising mix would be enticed to do so by...

30 Mar 11 Posted by: Kevin James Culp
in Marketing and Sales
Just because you are the new, proud owner of a business opportunity or franchise doesn’t necessarily mean you’re a natural born salesperson.  You know what?  That’s okay.  There is another option than your having to do all the lead follow-up, management and closing yourself.  You can hire someone to...

29 Mar 11 Posted by: Kathleen C Lanza
in Marketing and Sales
While it’s true that selling products directly to the consumer today has been made easier by the latest technologies, the need for face-to-face sales exchanges between real, live human beings remains a critical part of any successful sales strategy.  The trouble is that many home-based or other small...

17 Mar 11 Posted by: Kathleen C Lanza
in Marketing and Sales
You’re a home-based or other small business or franchise owner selling a product, service or even a business opportunity or franchise to other entrepreneurs just like you.  Given a warm lead from any source―BusinessOpportunity.com for example―you need to make that all important first contact via phone...

2 Mar 11 Posted by: Kathleen C Lanza
in Marketing and Sales
If you’re a business owner with a business opportunity, distributorship, licensee opportunity or small franchise to sell, the steps you take to follow up on a warm lead are all very important.  To recap, we talked in a previous...

24 Feb 11 Posted by: Kathleen C Lanza
in Marketing and Sales
If you are a successful entrepreneur who provides others like you the chance to follow in your footsteps by offering them a business opportunity, distributorship, licensee opportunity or even a small franchise, knowing how to work a warm lead is critical.  The first step in approaching any warm lead...

20 Dec 10 Posted by: Kevin James Culp
in Marketing and Sales
Every so often I’ll hear how someone who is offering a home-based or other small business opportunity, distributorship, licensee opportunity or franchise has issues with people not returning their calls.  As a result, their close rate is very low or even non-existent.  On the other hand I talk with many...

6 Dec 10 Posted by: Zipporah Porton
in Marketing and Sales
One of the most frustrating parts of your business opportunity is going to be the daunting task of taking a lead and transforming it into a coveted sale.  This process requires patience, perseverance, knowledge and much more.  Rather than throwing in the proverbial towel and giving up on your home-based...

15 Nov 10 Posted by: Zipporah Porton
in Marketing and Sales
The main goal when starting a new business opportunity is to follow every lead and make the most of any potential client.  However, what happens when that client you tried so hard to acquire becomes too difficult to handle? It is hard to get past the notion that every client means money in the bank,...

1 Nov 10 Posted by: Zipporah Porton
in Marketing and Sales
Some business owners can’t wait to head to a trade show, while others dread the idea.  If you’re in the latter category, it’s tempting to skip the shows and blame it on the need to save money. It’s true that whether you’re a visitor or an exhibitor, you’re going to have to spend money to attend a...

18 Oct 10 Posted by: Zipporah Porton
in Marketing and Sales
As a small business owner, your job is to be aware of everything out there ― events, news, products, etc. ― that pertains to your company. One of the best ways to stay up to date is to attend events and shows that are connected to the focus of your business. You don’t have to attend every show in...

17 Sep 10 Posted by: Zipporah Porton
in Marketing and Sales
Moving forward with your small business opportunity is a really exciting process. There are hundreds of things to consider and attention to detail is a must. In all the hustle and bustle, one simple ― but extremely important ― task you need to remember is to listen. You need to listen to your employees,...

9 Sep 10 Posted by: Zipporah Porton
in Marketing and Sales
When running a small business, one thing you will definitely need to push sales further and get to the level of success you desire is a winning business proposal. Not to be confused with a business plan – which is used to map out how to run your company and raise capital – a business proposal is used...

13 Aug 10 Posted by: Kathleen C Lanza
in Marketing and Sales
Today’s technology is here to assist all of us in a big way when it comes to sales and marketing, but relying on it too heavily can be a huge mistake!  Here’s why… Autoresponders…it’s a relatively new term for a relatively new concept.  In the old days, a lead would come in and you’d get busy working...

10 Aug 10 Posted by: Zipporah Porton
in Marketing and Sales
It worked for UPS, so take a cue from a huge conglomerate by creating a simple video explaining what you do to promote your business. Those ever-present UPS commercials with the long-haired “every guy” and his white board actually feature Andy Azula, the creative director of the marketing campaign. It...

27 Jul 10 Posted by: Zipporah Porton
in Marketing and Sales
While Facebook and Twitter continue to stay strong, a number of other social media sites are popping up and grabbing the attention of consumers. Social media provides free marketing opportunities, but it can also suck much-needed time away from the tasks that are more important to your day-to-day...

10 Jun 10 Posted by: Kevin James Culp
in Marketing and Sales
In my last blog post I discussed cold-calling techniques and explained how cold calling isn’t all about “the sale”.  Today I’ll touch on some techniques related to sales qualifying and ways you can improve your skills so you can close more deals. Cold calling is not a favorite task of even...

1 Jun 10 Posted by: Kevin James Culp
in Marketing and Sales
Be honest, which would you rather do?  Sit in the dentist’s chair for your semi-annual cleaning or make cold calls?  I’m betting you had to think about that for a moment, and that most of you said you’d take the dentist option any day of the week.  It’s sad but true that most of us view cold calling...

21 May 10 Posted by: Kevin James Culp
in Marketing and Sales
The word "negotiation" may awaken thoughts of movies with high-stakes hostage standoffs.  In fact, the very idea of negotiating anything makes many of us feel uneasy.  To be sure, negotiation can be unpleasant, especially when it’s with an angry or dissatisfied customer. After more than two...

3 Apr 10 Posted by: Kevin James Culp
in Marketing and Sales
I read an article by Jessica E. Vascellaro, a staff reporter at The Wall Street Journal's San Francisco bureau. The following quote caught my attention, 1 "Email has had a good run as king of communications. But its reign is over." It caught my attention because I’m interested in...

29 Mar 10 Posted by: Kevin James Culp
in Marketing and Sales
Are you looking for ways to drive free traffic to your web site? Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are quick ways to drive traffic to your web site. However, those methods often cost a premium to employ. In some cases, if not correctly implemented, these methods...

13 Mar 10 Posted by: Kevin James Culp
in Marketing and Sales
Email marketing is critical in promoting your business opportunity right behind having a great web site that is easy to navigate along with a well-written newsletter. With the advent of new spam filters and falling prices, the email marketing service industry have seen some serious changes...

25 Feb 10 Posted by: Kevin James Culp
in Marketing and Sales
Are you living the American Dream by owning your own business? Is your business doing well but you now need to grow? Maybe you aren’t seeing the returns on your business that you thought you would have when you first opened. Maybe you decided to open a home-based business after being laid off or fired?...

18 Feb 10 Posted by: Kevin James Culp
in Marketing and Sales
If you’ve been one of the unfortunate people that signed up for a home-based business opportunity, distributorship, licensee opportunity or even a small franchise only to NOT see the success you were sold on, I feel for you; however, you’re not alone. I have some tips for you to possibly revive that...

16 Feb 10 Posted by: Kevin James Culp
in Marketing and Sales
Every so often I hear that someone “needs” to stop advertising because it is their “off season” or that they need to cut back on advertising to save money. This is a critical mistake and in most cases will cost you big. If you stop advertising, many things can happen. First and foremost, your savvier...

16 Feb 10 Posted by: Kevin James Culp
in Marketing and Sales
The recession has deeply affected most every person in almost all parts of the globe. In these difficult economic times, what remains true across the board is that you need to make every minute count and maximize every dollar spent to generate the best results possible. In my opinion, this recession...

13 Feb 10 Posted by: Kevin James Culp
in Marketing and Sales
I bet you’ve done this before whether you knew at the time or not. Perhaps, when you got off the phone or left a meeting you noticed, upon reflection, that you “made it personal” without intending to. We’ve all done it many times and breaking this habit can be difficult. The worst part is that you...

5 Feb 10 Posted by: Kevin James Culp
in Marketing and Sales
Our advertisers often ask me about how to start an email marketing campaign. They ask what works and what doesn’t work for online & offline home-based business opportunities. For some reason, many think that this is an insurmountable project that they can’t possibly tackle on their own. This is not...

2 Feb 10 Posted by: Kevin James Culp
in Marketing and Sales
Auto Responder software programs are not new. These days they are commonplace if you’re used to working with emails or own a website. Many people are comfortable using Auto Response messages for personal purposes to say that you are “out of town” or that you “won’t be returning until after lunch” and...

11 Jan 10 Posted by: Kevin James Culp
in Marketing and Sales
“Blog” is short for the term “Weblog” and they have been a major part of the World Wide Web since they were created. The general community of online users that “Blog” shortened the term “Weblog” a few years ago and now, of course, it is a household term. Basically, Blogs are a form of online communication...

20 Dec 09 Posted by: Kevin James Culp
in Marketing and Sales
Seeking new types of customers should be something you do each week as a basic exercise for your budding home-based business, distributorship, or small franchise. I dislike the cliché “think outside the box” however; it does seem to apply here. If you don’t consistently expand your prospects and/or...

16 Dec 09 Posted by: Kevin James Culp
in Marketing and Sales
If you want to get noticed by the media, you need a media kit. A media kit is a packet of information about your business, product or service that is created for use by the press. Its purpose is to provide media members with the necessary data to report on your business. In many cases, your media...

14 Dec 09 Posted by: Kevin James Culp
in Marketing and Sales
In my previous blog posts, I’ve mentioned a free method to increase traffic on your site and create consumer awareness simultaneously vis-à-vis posting your press release on free press release web sites. Here is another proven way to receive additional free traffic to your site and create consumer awareness...

24 Nov 09 Posted by: Kevin James Culp
in Marketing and Sales
If you haven’t assessed how your home-based business stacks up against your competition it's time you faced that challenge. It’s critical to first find your competition (you can probably do that pretty easily). A slightly more difficult, yet equally important task is knowing what to look for when you...

23 Nov 09 Posted by: Kevin James Culp
in Marketing and Sales
If you don’t know how to track your existing website traffic, you’re missing out on a critical marketing element that can aid you in many ways, not the least of which is sales. You can turn visitors into customers using a few easy tools. You just need to know what they are and how to apply them. The...

20 Nov 09 Posted by: Kevin James Culp
in Marketing and Sales
This comes up a lot when people who are thinking of expanding their home-based business start to think about a new hire, but don’t want to invest in doing a background check. The refrains are all too familiar…“They’re a close friend of the family.” “I’ve known this person for years.” “I don’t need...

13 Nov 09 Posted by: Kevin James Culp
in Marketing and Sales
A well-written press release is nothing without the distribution channels that “gets the word out”. In some cases, this can cost you a pretty penny if you don’t know where to source free methods. Often, for home-based business owners it is a matter of “how much and for what you get in return” that...

12 Nov 09 Posted by: Kevin James Culp
in Marketing and Sales
The advent of Social Media sites such as Myspace, Twitter, Flickr and Facebook among others always conjures up one question: How to monetize them in such a way so that you...

11 Nov 09 Posted by: Kevin James Culp
in Marketing and Sales
Advertising programs, and especially lead generation programs, take time to develop. In some cases, you need to be committed for a long period of time 
to determine how it develops before drawing conclusions in terms of its efficacy. For over two years now, I've discovered while working in the Business...

5 Nov 09 Posted by: Kathleen C Lanza
in Marketing and Sales
With every venture large and small there comes a time when you can’t do it all. It’s at this juncture, as you are  reaching a critical mass, that you can potentially make a tremendous costly mistake that can come back to haunt you for many a moon. Many home-based business owners start out on their...

4 Nov 09 Posted by: Kevin James Culp
in Marketing and Sales
Starting a home-based business is a lot easier than you might think. You can start with your own, or even buy an existing one. But the real challenge comes not in running the business, but in making it grow. The main perk I love about a home-based business is the flexibility it gives you. However,...

27 Oct 09 Posted by: Kevin James Culp
in Marketing and Sales
If you’re trying to be all things to all people you could be missing the boat and tossing money right out the window. Buying a Home Based business can be an easy proposition these days. For instance, BusinessOppotunity.com has dozens of Home Based businesses...

13 Oct 09 Posted by: Kevin James Culp
in Marketing and Sales
Starting a home based business requires passion, time, money, faith, and a lot of hard work. It is not an easy thing to do and success is not a given. However, there are certain practices that can help your home based business be successful. Whether you want to grow into a worldwide, multi-million...

15 Sep 09 Posted by: Kevin James Culp
in Marketing and Sales
Congratulations! You are finally realizing your dream and starting your own business. It was a big, scary step, but you took it and everything is working out. Perhaps  you found something on BusinessOpportunity.com that worked for you, or maybe our resources gave you an idea of your own. Business...





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