Today’s technology is here to assist all of us in a big way when it comes to sales and marketing, but relying on it too heavily can be a huge mistake! Here’s why…
Autoresponders…it’s a relatively new term for a relatively new concept. In the old days, a lead would come in and you’d get busy working...
It’s an age-old argument in business…Which is more important? Which one should command the most attention and effort? Marketing or sales? Here’s why the battle about which one matters most really needs to be about balance…
Imagine for a moment a balance scale with an empty plate hung by chains...
Chicago, IL — BusinessOpportunity.com launched its completely re-engineered website today. The site’s new design and its associated functions will enhance end-user navigability and customer satisfaction in a number of key ways:
Users who know what they are looking for can now narrow their search...
Today’s technology is here to assist all of us in a big way when it comes to sales and marketing, but relying on it too heavily can be a huge mistake! Here’s why…
Autoresponders…it’s a relatively new term for a relatively new concept. In the old days, a lead would come in and you’d get busy working...
It worked for UPS, so take a cue from a huge conglomerate by creating a simple video explaining what you do to promote your business. Those ever-present UPS commercials with the long-haired “every guy” and his white board actually feature Andy Azula, the creative director of the marketing campaign. It...
While Facebook and Twitter continue to stay strong, a number of other social media sites are popping up and grabbing the attention of consumers.
Social media provides free marketing opportunities, but it can also suck much-needed time away from the tasks that are more important to your day-to-day...
In my last blog post I discussed cold-calling techniques and explained how cold calling isn’t all about “the sale”. Today I’ll touch on some techniques related to sales qualifying and ways you can improve your skills so you can close more deals.
Cold calling is not a favorite task of even the most...
Be honest, which would you rather do? Sit in the dentist’s chair for your semi-annual cleaning or make cold calls? I’m betting you had to think about that for a moment, and that most of you said you’d take the dentist option any day of the week. It’s sad but true that most of us view cold calling...
The word "negotiation" may awaken thoughts of movies with high-stakes hostage standoffs. In fact, the very idea of negotiating anything makes many of us feel uneasy. To be sure, negotiation can be unpleasant, especially when it’s with an angry or dissatisfied customer.
After more than two decades...
I read an article by Jessica E. Vascellaro, a staff reporter at The Wall Street Journal's San Francisco bureau. The following quote caught my attention, 1 "Email has had a good run as king of communications. But its reign is over." It caught my attention because I’m interested in media trends as I’m...
Are you looking for ways to drive free traffic to your web site? Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are quick ways to drive traffic to your web site. However, those methods often cost a premium to employ. In some cases, if not correctly implemented, these methods...
Email marketing is critical in promoting your business opportunity right behind having a great web site that is easy to navigate along with a well-written newsletter.
With the advent of new spam filters and falling prices, the email marketing service industry have seen some serious changes in...
Are you living the American Dream by owning your own business? Is your business doing well but you now need to grow? Maybe you aren’t seeing the returns on your business that you thought you would have when you first opened. Maybe you decided to open a home-based business after being laid off or fired?...
If you’ve been one of the unfortunate people that signed up for a home-based business opportunity, distributorship, licensee opportunity or even a small franchise only to NOT see the success you were sold on, I feel for you; however, you’re not alone. I have some tips for you to possibly revive that...
Every so often I hear that someone “needs” to stop advertising because it is their “off season” or that they need to cut back on advertising to save money. This is a critical mistake and in most cases will cost you big. If you stop advertising, many things can happen. First and foremost, your savvier...
The recession has deeply affected most every person in almost all parts of the globe. In these difficult economic times, what remains true across the board is that you need to make every minute count and maximize every dollar spent to generate the best results possible.
In my opinion, this recession...
I bet you’ve done this before whether you knew at the time or not. Perhaps, when you got off the phone or left a meeting you noticed, upon reflection, that you “made it personal” without intending to. We’ve all done it many times and breaking this habit can be difficult. The worst part is that you...
Our advertisers often ask me about how to start an email marketing campaign. They ask what works and what doesn’t work for online & offline home-based business opportunities. For some reason, many think that this is an insurmountable project that they can’t possibly tackle on their own. This is not...
Auto Responder software programs are not new. These days they are commonplace if you’re used to working with emails or own a website. Many people are comfortable using Auto Response messages for personal purposes to say that you are “out of town” or that you “won’t be returning until after lunch” and...
“Blog” is short for the term “Weblog” and they have been a major part of the World Wide Web since they were created. The general community of online users that “Blog” shortened the term “Weblog” a few years ago and now, of course, it is a household term.
Basically, Blogs are a form of online communication...
Seeking new types of customers should be something you do each week as a basic exercise for your budding home-based business, distributorship, or small franchise. I dislike the cliché “think outside the box” however; it does seem to apply here. If you don’t consistently expand your prospects and/or...
If you want to get noticed by the media, you need a media kit. A media kit is a packet of information about your business, product or service that is created for use by the press. Its purpose is to provide media members with the necessary data to report on your business. In many cases, your media...
In my previous blog posts, I’ve mentioned a free method to increase traffic on your site and create consumer awareness simultaneously vis-à-vis posting your press release on free press release web sites. Here is another proven way to receive additional free traffic to your site and create consumer awareness...
If you haven’t assessed how your home-based business stacks up against your competition it's time you faced that challenge. It’s critical to first find your competition (you can probably do that pretty easily). A slightly more difficult, yet equally important task is knowing what to look for when you...
If you don’t know how to track your existing website traffic, you’re missing out on a critical marketing element that can aid you in many ways, not the least of which is sales. You can turn visitors into customers using a few easy tools. You just need to know what they are and how to apply them.
The...
This comes up a lot when people who are thinking of expanding their home-based business start to think about a new hire, but don’t want to invest in doing a background check. The refrains are all too familiar…“They’re a close friend of the family.” “I’ve known this person for years.” “I don’t need...
A well-written press release is nothing without the distribution channels that “gets the word out”. In some cases, this can cost you a pretty penny if you don’t know where to source free methods.
Often, for home-based business owners it is a matter of “how much and for what you get in return” that...
The advent of Social Media sites such as Myspace, Twitter, Flickr and Facebook among others always conjures up one question: How to monetize them in such a way so that you make real money that you can sink your teeth into? Having thousands of friends, having people comment on your latest saucy vacation...
Advertising programs, and especially lead generation programs, take time to develop. In some cases, you need to be committed for a long period of time to determine how it develops before drawing conclusions in terms of its efficacy.
For over two years now, I've discovered while working in the Business...
With every venture large and small there comes a time when you can’t do it all. It’s at this juncture, as you are reaching a critical mass, that you can potentially make a tremendous costly mistake that can come back to haunt you for many a moon.
Many home-based business owners start out on their...
Starting a home-based business is a lot easier than you might think. You can start with your own, or even buy an existing one. But the real challenge comes not in running the business, but in making it grow.
The main perk I love about a home-based business is the flexibility it gives you. However,...
If you’re trying to be all things to all people you could be missing the boat and tossing money right out the window.
Buying a Home Based business can be an easy proposition these days. For instance, BusinessOppotunity.com has dozens of Home Based businesses listed for purchase and some that are...
Starting a home based business requires passion, time, money, faith, and a lot of hard work. It is not an easy thing to do and success is not a given. However, there are certain practices that can help your home based business be successful. Whether you want to grow into a worldwide, multi-million...
Congratulations! You are finally realizing your dream and starting your own business. It was a big, scary step, but you took it and everything is working out. Perhaps you found something on BusinessOpportunity.com that worked for you, or maybe our resources gave you an idea of your own. Business...
Jennifer Moorehead is the CEO of Science Explorers, an award-winning company that provides inquiry-based science programs to children ages 4 to 11 through afterschool clubs, summer science camps and assemblies of various kinds. As a successful, self-made entrepreneur and a working mom, Jennifer shares...
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