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New tech gadgets keep spilling into the marketplace. Here is a look at 10 that can help busy entrepreneurs run their companies and conduct business anywhere. At the Office Here is a look at three gadgets to make your office life a little easier. DocuSign Signing...
It’s not the end of the world when your Internet connection fails. With Internet business, opportunity to get things done offline is hard to find. So look at downtime as a heaven-sent opportunity to leave virtual reality behind and touch base with your real reality. Being offline shouldn’t affect...
America has long been seen as the Land of Opportunity. That was true from the time of the Pilgrim fathers and the founding of the United States. After religious freedom, the biggest draw in America was the chance to own land. This immediately opened up a wide range of business opportunities for citizens...
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Live On Your Own Terms

When Is the Best Time to Send a Text Message?

22 Jul 15 Posted by: admin
in Marketing & Sales
Timing your offer when you use text message marketing is essential. Sending a well thought-out deal at the right time will increase your rates of return exponentially. Here is a look at four ways to use timing to get the most out of your mobile marketing efforts. The Customer Decides The...
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Getting Started with SEM: Search Engine Marketing Basics 101

10 Jul 15 Posted by: admin
in Marketing & Sales
You’ve got your SEO in place, or you’re making good progress with it. Now it’s time to turn your attention to SEM, search engine marketing. The two are closely related projects, but definitely separate. For every online business opportunity,...
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7 Keys to Leading Highly Effective Sales Conversations

9 Jul 15 Posted by: admin
in Marketing & Sales
"Most people's sales conversations could be better. Not a little better, significantly better. I see too many sellers fall into the same traps: Talking too much, interrogating the buyer, acting overeager, not being prepared—the list goes on. The fact is there are endless ways to goof up a sales conversation,...
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Top 7 Ways To Get Prospects to Answer Your Call

9 Jul 15 Posted by: admin
in Marketing & Sales
Phone tag is frustrating between friends. If you’re a salesperson leaving messages for a prospect, it can feel like you’re the only one playing the game. Successful sales people know that to get your voicemail listened...
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Free Ebook: The One Piece of Advice You Need to Exceed Your Sales Targets

2 Jul 15 Posted by: Kevin James Culp
in Marketing & Sales
Sales advice is a dime a dozen. There are scores of “experts” writing articles, white papers, books, blogs, and more, and generally making a lot of noise about how to be successful in sales. And, unsurprisingly, the advice of one “expert” often contradicts the advice of another. Does cold calling work?...
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Top 9 Ways to Up Your Sales Game

25 Jun 15 Posted by: admin
in Marketing & Sales
Now that you’ve bought the business opportunity you’ve been dreaming of for years, you need to start selling your products or services. So few new owners have selling as a skill set, but it is critical to business success. You need to close deals, whether you sell sandwiches or offer
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3 Top Ways to Improve Email CTRs

11 Jun 15 Posted by: admin
in Marketing & Sales
Email marketing for small business owners can be perplexing. A good offer oftentimes gets few click-throughs. A poor one can generate tens or hundreds of clicks. What is the poor franchise owner to do? You rely on email to keep in touch with your target market, so time spent figuring out what will improve...
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Social Media Scheduling Tips for Small Business Owners

7 Jun 15 Posted by: admin
in Marketing & Sales
Social Media Scheduling Tips for Small Business Owners: Facebook, Twitter, Instagram, LinkedIn,YouTube: the list of social media platforms keep growing. They are important because every small business needs to find where their target audience congregates and mingle with them. But social...
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Content Marketing Tips You Need To Know

28 Apr 15 Posted by: Kevin James Culp
in Marketing & Sales
Make sure to memorize these content marketing tips! 1. The content you create is more important than the offer you make. 2. Using professionals to create your content is a must and will pay off in the end and shoot for #2,000 words or longer to start out every other day or even posting daily can...
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Business Opportunity Sales Qualifying Questions

27 Apr 15 Posted by: Kevin James Culp
in Marketing & Sales
To break through what often seems like a whirlpool of worthless leads only to get to one or two serious buyers, I suggest cutting to the quick by asking direct and pointed Qualifying Questions. This is an art but, not an exact science of what to ask when.  Usually that comes naturally to the sales person....
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Business Opportunity Insights

26 Apr 15 Posted by: Kevin James Culp
in Marketing & Sales
I find that I often buy media of various types from various media sources each month and wanted to share some insights into what I buy and why. I hope that this provides some insight into the opportunities with your own organization right now!  Let me help you identify high return-on-investment actions.
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Business Opportunity Benefits of Quality SEM/SEO

26 Apr 15 Posted by: Kevin James Culp
in Marketing & Sales
Let's face it, these days post fun Google animal names for updates to their algorithm that shook up most organic SEO/SEM strategies that most had in place, if you want to market & advertise your business opportunity, you need to invest some serious effort to accomplish your goals successfully. Also,...
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Business Opportunity Connection Key

23 Apr 15 Posted by: Kevin James Culp
in Marketing & Sales
"SME’s Tech Tool Kit: 5 Ways to Kickstart Your Technology Plans - A technology blueprint is a non-negotiable component of a business start-up plan. But as technology evolves at breakneck speed, you don’t want to spend time and money reinventing the wheel to respond to changes. For growing businesses,...
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The Special Sauce – Opportunity Feed vol. 1.8

8 Apr 15 Posted by: Kevin James Culp
in Marketing & Sales
I'm constantly asking people about their connection rates, sales cycles, Email Marketing cycles, email marketing drip systems, sales strategies and so much more.  The purpose is to get to know their business along with the client and a combination of their needs both individually & in combination. When...
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Business Opportunities 12 Best SEO Ideas

27 Mar 15 Posted by: Kevin James Culp
in Marketing & Sales
We receive information from Source: David Stein CEO, The Producers Network and cover as much as we can. We love their stuff for sure.  They said that, it has been their experience that if you focus on these key 12 areas, your content marketing will flourish. And, if you don't, you just won't get the...
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Techniques to Target Buyers: Leads and Marketing Automation

23 Mar 15 Posted by: Kevin James Culp
in Marketing & Sales
Marketing automation is great. It not only streamlines your entire marketing process, but it also helps generate highly qualified leads that can be identified as ready for sales engagement. Great...
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Characteristics of Top Business Opportunity Sales Professionals

20 Mar 15 Posted by: Kevin James Culp
in Marketing & Sales
Give two salespeople the same product, the same tools and the same territory, and you’re likely to see different results. This has long been a quandary for sales organizations. What makes certain sales people rise to the top? Well, as it turns out, there are five primary “sales profiles,” based on the...
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Are Long Tail Keywords Good or Evil?

5 Mar 15 Posted by: Kevin James Culp
in Marketing & Sales
When I first head the term "Long Tail" in reference I thought someone needed more coffee.  Yet, as I learn more about SEO I see how important it can be as part of an over all keyword strategy.  First, it is important to know that a "Long Tail" keyword may contain as many as five to ten words with five...
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Need Back-Links? Top 20 Easy Ways Listed Free

16 Feb 15 Posted by: Kevin James Culp
in Marketing & Sales
Back-links post Panda has become critical to your websites rankings. The one method that I have found that works really well is writing 100% unique content press releases and then popping them onto free pr sites with the proper tagging and a logo. Below I list not only pr sites, nut I tossed in some...
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Business Opportunities Are Hard To Sell?

7 Feb 15 Posted by: Kevin James Culp
in Marketing & Sales
My Sales Tip of the Week: The Originators of Business Opportunities often depend on third party professionals, like BusinessOpportunity.com to generate leads. Sometimes, when a potential business opportunity buyer signs up for some get...
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Sales Tip of the Week: Start Looking Into Conversion To Video

19 Jan 15 Posted by: Kevin James Culp
in Marketing & Sales
Truth is that I hate making videos, and it looks like I am not alone.  EasyVSL make it easy to create massively successful videos that do not cost thousands to make or take up a lot of your time.
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Free Franchise and Business Opportunities Source

15 Jan 15 Posted by: Kevin James Culp
in Marketing & Sales
Did you know that BusinessOpportunity.com was registered all the way back in 1999?! When the summer of 2007 rolled around they were ready to build the country's most respected Free Business Opportunity and Franchise Site on the web....
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Do You Know What The Least Popular Trend of 2014 Was? I Bet You Don't...

14 Jan 15 Posted by: Kevin James Culp
in Marketing & Sales
Over the weekend, one of the principles at Driver Please Systems, Mike Dumke asked me what Business Opportunities or sectors...
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Essential Content Marketing Facts You Need to Know Now

11 Jan 15 Posted by: Kevin James Culp
in Marketing & Sales
I love a good free download and /or free tools to help with marketing and sales. These days it’s all about the leads. Leads, leads, leads and then if the funnel starts to fill it is the quality of said leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their...
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Icebreaker–Use The World's #1 New Release Service PRWeb.com Free!

2 Jan 15 Posted by: Kevin James Culp
in Marketing & Sales
Business Opportunity and Franchise Opportunity clients, do you need to create a way to break the ice with your clients?  Do you need to create some chatter for your business opportunities in a big way? My friends, we use PRWeb, the world's #1 news release service, and have been happy with their service!...
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Sales Tip of the Week: Stop Offering Free Advice and Products or Services To Close The Deal

29 Dec 14 Posted by: Kevin James Culp
in Marketing & Sales
As many readers of this Business Opportunity Blog know, I also work as a consultant and a media sales person for print, digital and electronic media. This includes having BusinessOpportunity.com as a client. That means I sell on both sides...
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Business Opportunity Owners Tip to Track Your Traffic Better

22 Dec 14 Posted by: Kevin James Culp
in Marketing & Sales
Business Opportunity Traffic stats are some of the hardest to compete for with so many vying for the same position–#1 - the top spot.  But, did you know that even if you get to the first page you have made a major achievement?  So, maybe lower your goal of reaching #1 and shoot for the first page...
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Top Two Way To Improve Your Email Deliverability – Read This Before Your First Send & Save On Excedrin!

9 Dec 14 Posted by: Kevin James Culp
in Marketing & Sales
I can hear our readers now with a ‘heavy sigh’ because you say that you heard all the tip & tricks, heard about number of subject line character limits, content that is engaging and converts to action and all that jazz –am I right? If so, keep reading because we need to peel back all the layers...
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Optimize Sales Performance & Close More Leads

30 Nov 14 Posted by: Kevin James Culp
in Marketing & Sales
This white paper is a must-read for inside sales professionals who want to improve performance and sell more. Download your copy today! You will get a ton of information from this free white paper 'Optimize Sales Performance & More Leads download from
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The Special Sauce – Opportunity Feed vol. 1.3

22 Nov 14 Posted by: Kevin James Culp
in Marketing & Sales
Back to Work Special Sauce Edition v1.3: Effective Qualifying - The Critical Selling Skill: Listen & Learn About Your Potential Client’s Needs To Increase Your Close Ratio. Over the years I’ve never strayed from my golden rule #1 in relation to sales and this is especially...
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[Free Ebook] Top Tips for Holiday App Marketing

19 Nov 14 Posted by: Kevin James Culp
in Marketing & Sales
We at TEAMOpportunity love almost anything free, but for my iPhone 6 I'm very thankful indeed.  "The millions of new phones and tablets given as gifts each holiday season create a massive opportunity for app publishers to capture lots of new loyal users. With the recent launch of new products like...
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How To Get More SEO Performance

9 Nov 14 Posted by: Kevin James Culp
in Marketing & Sales
From The Resources That You Already Have: A Visual History of Google Algorithm Changes I was digging for this piece and found a few solid stories that illustrates perfectly how all the changes made could have affected your business and you didn’t even know it chances are so I will quote from...
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Top 4 Email Marketing Tips To Increase Open Rates & CTR

7 Nov 14 Posted by: Kevin James Culp
in Marketing & Sales
Analyze files and URLs for detection of viruses, worms, trojans, and all kinds of malware before you send your next email blast! Business Opportunities who employ email marketing and / or companies who are sending Solo EBlast better take a strong look now at the subject lines, content,...
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NEW Foursquare Ads for Small Business Produce Results or You Don’t Pay

23 Oct 13 Posted by: Kathleen C Lanza
in Marketing & Sales
Leading location-sharing platform Foursquare has announced that it is extending its current advertising program to include small businesses, therefore providing them with the tremendous business opportunity to reach its 40+ million-strong user base in an unprecedented and measurable way. Finally, small...
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It’s Not Too Late to Rally Your Local Community and Get Ready for Small Business Saturday

14 Oct 13 Posted by: Kathleen C Lanza
in Marketing & Sales
Attention business opportunity and other small business owners! Whether you're home-based, storefront or online, Small Business Saturday is an opportunity you don't want to miss! It's a chance to capitalize on the growing public appreciation for and recognition of small businesses and all that they do...
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FREE Social Media Marketing Measurement Guide for Business Opportunity and Other Business Owners

4 Oct 13 Posted by: Kathleen C Lanza
in Marketing & Sales
Leading marketing cloud provider, Vocus, Inc. has just released the newest in its series of FREE guides aimed at helping business opportunity and other business owners gain “experience-based insights into the day-to-day management of marketing, social media and PR campaigns.” This...
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FREE Tools and Resources Now Available for You to Make the Most of Small Business Saturday

6 Sep 13 Posted by: Kathleen C Lanza
in Marketing & Sales
Hopefully, you’re already among the unprecedented number of business opportunity and other small business owners who actively participated in last year’s Small Business Saturday® initiative. If not, then you don’t want to miss the boat this year, that’s for sure. Either way, NOW is the time to get started...
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Live On Your Own Terms
Live On Your Own Terms

5 Local Marketing Tips You Can Implement Today

2 May 13 Posted by: admin
in Marketing & Sales
The Internet has become the most popular way to market your business, but you need more than just a
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Before You Start Your Small Business’s Social Media Marketing Campaign…

23 Apr 13 Posted by: admin
in Marketing & Sales
If you’re at all on the fence about whether or not your small business or
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Affordable Ways for Small Businesses to Market Their Business

28 Mar 13 Posted by: Kathleen C Lanza
in Marketing & Sales
As an entrepreneur or a small business, you have several marketing options available to you, but before you determine which one will work best for you, there are a few things that you need to think about: Will you be expecting your clients from the Internet, to walk in or both? What...
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Push vs. Pull Marketing: Understanding the Difference

27 Mar 13 Posted by: Kathleen C Lanza
in Marketing & Sales
Many newly minted entrepreneurs are just getting their sea legs when it comes to marketing...
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250 Free Business Cards for Business Owners

5 Mar 13 Posted by: admin
in Marketing & Sales
One of the simplest marketing techniques available to any small business owner is passing...
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Effective Marketing on a Budget for a Home-based Business

13 Feb 13 Posted by: Elaine Love
in Marketing & Sales
You have just started your home-based business. Your excitement is almost palpable. What’s next? In order to have a successful business instead of a non-profit
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Five Things to Have Down Cold When Pitching Potential Investors

28 Jan 13 Posted by: Kathleen C Lanza
in Marketing & Sales
If you’re looking into buying a business opportunity or any other small business for that matter, you may be looking for investors to help you get started. Or, if you already own a business, it’s likely you will need additional capital to sustain you or to grow, if not now then some time in the future.
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Four FREE Social Media Marketing eBooks No Smart Business Opportunity Owner Will Want to Miss

14 Jan 13 Posted by: Kathleen C Lanza
in Marketing & Sales
According to Publishers Weekly, unit sales for eBooks of all kinds exploded in 2012. In fact, numbers are in the hundreds of millions. And while consumers are steadily getting more comfortable with the inevitable transition from paper to digital content, so much so that they’re increasingly willing to...
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Facebook's Updated Nearby Feature Helps Small Businesses Create Buzz

28 Dec 12 Posted by: Kathleen C Lanza
in Marketing & Sales
Announced just last week, Facebook’s newly updated Nearby feature, which can be found in its app for both iOS and Android, makes it easier than ever before for prospective customers—roughly 600 million of them in fact—to find you if you're a small business owner. That’s how many monthly active mobile...
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Which Social Media Platforms Drive Consumer Action the Most?

5 Dec 12 Posted by: Kathleen C Lanza
in Marketing & Sales
Beyond the Click, a new survey of 500 consumers by cloud-based Activity and Participant Management™ leader ACTIVE Network, sheds some light on the growing influence of social media and how it may actually affect consumer behavior. More specifically, its results are instructive for the thousands...
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How a Football Game Launched the Busiest Shopping Weekend of the Year

23 Nov 12 Posted by: Kathleen C Lanza
in Marketing & Sales
Today marks the beginning of the busiest shopping weekend of the year, starting with Black Friday, followed by Small Business Saturday and culminating with Cyber Monday. For many small business owners, it's the most important sales and marketing opportunity they have all year. As for consumers, love...
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Predicting Sales Success Using the "New" Metrics

22 Oct 12 Posted by: Kathleen C Lanza
in Marketing & Sales
Business opportunity and other small franchise owners are always looking for new and enlightening information and advice when it comes to sales, and rightly so. One trend in particular they need to be aware of concerns the evolution of the data being used to manage the overall sales cycle and evaluate...
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Small Business Saturday 2012 Toolkit Now Available!

18 Oct 12 Posted by: Kathleen C Lanza
in Marketing & Sales
American Express’ Small Business Saturday is expected to draw record amounts of traffic to our nation’s small businesses on Main Street this year. Given that last year saw more than 100 million people participate, that’s saying something. Held just two days after Thanksgiving between Black Friday and...
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Start Now and Make the Most of 2012's Small Business Saturday

14 Sep 12 Posted by: Kathleen C Lanza
in Marketing & Sales
The three biggest shopping days of the year are just around the corner―Black Friday, Small Business Saturday and Cyber Monday. This year’s grand trifecta begins on Friday, November 23. But it’s Saturday, November 24 that will be most important for many business opportunity, licensee opportunity, distributorship,...
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Enter to Win StartupNation's Home-Based 100 Competition Today!

13 Sep 12 Posted by: Kathleen C Lanza
in Marketing & Sales
Are you a home-based business opportunity, franchise or other small or medium-sized business owner who could use a little free publicity as well as the credibility that comes along with being formally recognized as a national award winner? Well, here’s your chance. StartupNation, one of the Nation’s...
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A Guy Walks into a Bar…

20 Jul 12 Posted by: Kathleen C Lanza
in Marketing & Sales
Maybe he’s a small business owner who lives in or near a large U.S. city. He works all day from his home office behind a computer screen, isolated. Maybe he’s thinking he needs to branch out, meet some movers and shakers that can help him take his business to the next level. But he’s not sure where to...
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Is Groupon a Smart Move for Your Work-at-Home or Other Small Business?

12 Jul 12 Posted by: Kathleen C Lanza
in Marketing & Sales
As a home-based or other small business, business opportunity or franchise owner, you may be wondering if daily deal sites like Groupon are a worthwhile marketing tool. While there has been much in the way of industry speculation...
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Is Joining an Online Review Service Good for Your Small Business?

12 Jun 12 Posted by: Kathleen C Lanza
in Marketing & Sales
If you are a home-based or other small business opportunity or franchise owner, creating a company profile on an online review service like Angie’s List, Yelp or ServiceMagic won’t cost you anything. However, choosing NOT to acknowledge the fact that customer experience is now a very real part of today’s...
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When It Comes to Social Media, Clarity of Purpose and Practice Matter

10 May 12 Posted by: Kathleen C Lanza
in Marketing & Sales
Millions of home-based and other small business, business opportunity and franchise owners are using social media to market their businesses, but are they really clear on what the true benefits of their efforts might be? According to findings from a recent Social Media Examiner survey featured on Pagemodo,...
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Facebook Marketing Tips for Small to Mid-Sized Businesses

23 Apr 12 Posted by: admin
in Marketing & Sales
Today, marketing online is a crucial part of any business, and this can of course be done through many different channels. The question is, how can you make the social media marketing process―through Facebook for instance―into a well-oiled machine? Let’s...
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Focused on B2B Lead Generation?

5 Apr 12 Posted by: Kevin James Culp
in Marketing & Sales
The Truth About Leads is a practical, easy-to-read book revealing little-known secrets that help you focus your B2B lead-generation efforts, align your sales and marketing organizations and drive revenue. Written by prospect development expert and PointClear...
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March 30 Facebook Changes Could Affect Unprepared Businesses

13 Mar 12 Posted by: Kathleen C Lanza
in Marketing & Sales
Facebook’s pages are changing as of March 30, and any business opportunity or franchise owner who has a page and is not ready could be asking for problems. Businesses that are already active on
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Grow Your Home-Based or Other Small Business on YouTube

15 Nov 11 Posted by: Kathleen C Lanza
in Marketing & Sales
More than one in four Americans watches a video online EVERY day, according to a recent study by the Pew Internet and American Life Project. Furthermore, 71 percent of adult internet users today have visited a...
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The Seven Traits of Great Salespeople

13 Oct 11 Posted by: Kathleen C Lanza
in Marketing & Sales
In his 2009 book, Lead, Sell or Get Out of the Way, international business consultant and business development expert Ron Karr claims that truly great salespeople all share seven common traits, each of which can be developed by home-based and other small business opportunity or franchise owners....
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Smart Marketing Without the Big Price Tag

13 Sep 11 Posted by: Kathleen C Lanza
in Marketing & Sales
Nielsen’s latest Social Media Report released on Monday provides yet more evidence that any small business opportunity or franchise owner who isn’t taking advantage of social media marketing is missing a potentially incredible...
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Business Owner Dilemma: To Twitter or Not to Twitter?

7 Jul 11 Posted by: Kathleen C Lanza
in Marketing & Sales
The verdict is in: Twitter use among small- and medium-sized business owners is on the rise, especially younger ones.  In fact, more than two times as many businesses of this kind are using Twitter for marketing and branding purposes than were in 2009
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Overcoming Price Objections

5 Jul 11 Posted by: Kathleen C Lanza
in Marketing & Sales
As a home-based or other small business opportunity or franchise owner and someone who markets your own products and services, you may believe that your ability to make a sale is all about the price tag.  Nothing could be further from the truth. The fact is that prospects will pay just about anything...
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MapQuest’s On a Mission to Lead Customers Right to Your Door

29 Jun 11 Posted by: Kathleen C Lanza
in Marketing & Sales
Long regarded as one of the most trusted sources for maps and directions, MapQuest announced late last week the launch of its new Local Business Center, a free platform for businesses to reach their customers more effectively with business-related information and even deals.  In addition, this new service...
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80-20 Rule Is a Good One, but There Are Exceptions

24 Jun 11 Posted by: Kathleen C Lanza
in Marketing & Sales
One of the most firmly entrenched and accepted theoretical principles of the 20th century is Pareto’s principle, more commonly referred to as the 80-20 rule.  Its basic premise states that 80% of the effects result from 20% of the causes. As a home-based or other small business opportunity...
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Making the Most of Your Company's About Us Page

30 May 11 Posted by: Kathleen C Lanza
in Marketing & Sales
As a home-based or other small business owner, and especially if you are someone who is selling a business opportunity, distributorship, licensee opportunity or even a small franchise, sometimes the only thing that stands between you and near obscurity in this day and age is your website.  Websites are...
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Recent Studies Hold Lessons for Small Business Social Media Marketing

6 May 11 Posted by: Kathleen C Lanza
in Marketing & Sales
If you’re a home-based or other small- or medium-sized business owner, you’ve likely begun to integrate or are at least thinking about integrating the use of social media channels, such as Facebook, Twitter...
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USPS “Mail Works Guarantee” Proposal To Highlight Direct Mail’s Effectiveness

26 Apr 11 Posted by: Kathleen C Lanza
in Marketing & Sales
A request filed last week by the United States Postal Service with the Postal Regulatory Commission would allow the agency to implement a new program designed to prove the effectiveness of direct mail.  Companies that don’t already use direct mail in their advertising mix would be enticed to do so by...
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Want to Hire Someone to Manage and Close Your Leads When You Can’t? Here’s What You Should Know…

30 Mar 11 Posted by: Kevin James Culp
in Marketing & Sales
Just because you are the new, proud owner of a business opportunity or franchise doesn’t necessarily mean you’re a natural born salesperson.  You know what?  That’s okay.  There is another option than your having to do all the lead follow-up, management and closing yourself.  You can hire someone to...
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Finding a Professional Sales Rep Can Really Help Your Home-Based or Other Small Business

29 Mar 11 Posted by: Kathleen C Lanza
in Marketing & Sales
While it’s true that selling products directly to the consumer today has been made easier by the latest technologies, the need for face-to-face sales exchanges between real, live human beings remains a critical part of any successful sales strategy.  The trouble is that many home-based or other small...
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How Email Tracking Can Help You Grow Your Home-Based or Other Small Business or Franchise

17 Mar 11 Posted by: Kathleen C Lanza
in Marketing & Sales
You’re a home-based or other small business or franchise owner selling a product, service or even a business opportunity or franchise to other entrepreneurs just like you.  Given a warm lead from any source―BusinessOpportunity.com for example―you need to make that all important first contact via phone...
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Three Golden Rules for Successful Email Delivery

2 Mar 11 Posted by: Kathleen C Lanza
in Marketing & Sales
If you’re a business owner with a business opportunity, distributorship, licensee opportunity or small franchise to sell, the steps you take to follow up on a warm lead are all very important.  To recap, we talked in a previous blog post about the importance of crafting just the right first follow-up...
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It Takes a Hot Voicemail to Land a Warm Lead

24 Feb 11 Posted by: Kathleen C Lanza
in Marketing & Sales
If you are a successful entrepreneur who provides others like you the chance to follow in your footsteps by offering them a business opportunity, distributorship, licensee opportunity or even a small franchise, knowing how to work a warm lead is critical.  The first step in approaching any warm lead...
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Get More Voice Messages Returned and Increase Your Close Rate

20 Dec 10 Posted by: Kevin James Culp
in Marketing & Sales
Every so often I’ll hear how someone who is offering a home-based or other small business opportunity, distributorship, licensee opportunity or franchise has issues with people not returning their calls.  As a result, their close rate is very low or even non-existent.  On the other hand I talk with many...
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Nine Tips to Turning a Lead into a Sale

6 Dec 10 Posted by: Zipporah Porton
in Marketing & Sales
One of the most frustrating parts of your business opportunity is going to be the daunting task of taking a lead and transforming it into a coveted sale.  This process requires patience, perseverance, knowledge and much more.  Rather than throwing in the proverbial towel and giving up on your home-based...
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How to Make an Impact at Trade Shows

1 Nov 10 Posted by: Zipporah Porton
in Marketing & Sales
Some business owners can’t wait to head to a trade show, while others dread the idea.  If you’re in the latter category, it’s tempting to skip the shows and blame it on the need to save money. It’s true that whether you’re a visitor or an exhibitor, you’re going to have to spend money to attend a...
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Getting the Most Out of Events and Shows

18 Oct 10 Posted by: Zipporah Porton
in Marketing & Sales
As a small business owner, your job is to be aware of everything out there ― events, news, products, etc. ― that pertains to your company. One of the best ways to stay up to date is to attend events and shows that are connected to the focus of your business. You don’t have to attend every show in...
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Listen First, Sell Second

17 Sep 10 Posted by: Zipporah Porton
in Marketing & Sales
Moving forward with your small business opportunity is a really exciting process. There are hundreds of things to consider and attention to detail is a must. In all the hustle and bustle, one simple ― but extremely important ― task you need to remember is to listen. You need to listen to your employees,...
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Show Them What You’ve Got: Creating Your Own Self-Promotion Video to Post Online

10 Aug 10 Posted by: Zipporah Porton
in Marketing & Sales
It worked for UPS, so take a cue from a huge conglomerate by creating a simple video explaining what you do to promote your business. Those ever-present UPS commercials with the long-haired “every guy” and his white board actually feature Andy Azula, the creative director of the marketing campaign. It...
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Sharpen Your Sales Qualifying Skills

10 Jun 10 Posted by: Kevin James Culp
in Marketing & Sales
In my last blog post I discussed cold-calling techniques and explained how cold calling isn’t all about “the sale”.  Today I’ll touch on some techniques related to sales qualifying and ways you can improve your skills so you can close more deals. Cold calling is not a favorite task of even...
Live On Your Own Terms

Cold Calling Tips: It Isn’t About Closing The Sale

1 Jun 10 Posted by: Kevin James Culp
in Marketing & Sales
Be honest, which would you rather do?  Sit in the dentist’s chair for your semi-annual cleaning or make cold calls?  I’m betting you had to think about that for a moment, and that most of you said you’d take the dentist option any day of the week.  It’s sad but true that most of us view cold calling...
Live On Your Own Terms

Successful Negotiation Lessons & Skills

21 May 10 Posted by: Kevin James Culp
in Marketing & Sales
The word "negotiation" may awaken thoughts of movies with high-stakes hostage standoffs.  In fact, the very idea of negotiating anything makes many of us feel uneasy.  To be sure, negotiation can be unpleasant, especially when it’s with an angry or dissatisfied customer. After more than two...
Live On Your Own Terms

If Video Killed The Radio Star… Will Social Media Kill Email?

3 Apr 10 Posted by: Kevin James Culp
in Marketing & Sales
I read an article by Jessica E. Vascellaro, a staff reporter at The Wall Street Journal's San Francisco bureau. The following quote caught my attention, 1 "Email has had a good run as king of communications. But its reign is over." It caught my attention because I’m interested in...
Live On Your Own Terms

Drive Free Traffic To Your Web Site Now!

29 Mar 10 Posted by: Kevin James Culp
in Marketing & Sales
Are you looking for ways to drive free traffic to your web site? Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are quick ways to drive traffic to your web site. However, those methods often cost a premium to employ. In some cases, if not correctly implemented, these methods can...
Live On Your Own Terms

Top Email Marketing Systems To Promote Your Business Opportunity

13 Mar 10 Posted by: Kevin James Culp
in Marketing & Sales
Email marketing is critical in promoting your business opportunity right behind having a great web site that is easy to navigate along with a well-written newsletter. With the advent of new spam filters and falling prices, the email marketing service industry have seen some serious changes...
Live On Your Own Terms

Why You Should Never Stop Advertising

16 Feb 10 Posted by: Kevin James Culp
in Marketing & Sales
Every so often I hear that someone “needs” to stop advertising because it is their “off season” or that they need to cut back on advertising to save money. This is a critical mistake and in most cases will cost you big. If you stop advertising, many things can happen. First and foremost, your savvier...
Live On Your Own Terms

Tips On How To Generate Better Quality Leads

16 Feb 10 Posted by: Kevin James Culp
in Marketing & Sales
The recession has deeply affected most every person in almost all parts of the globe. In these difficult economic times, what remains true across the board is that you need to make every minute count and maximize every dollar spent to generate the best results possible. In my opinion, this recession...
Live On Your Own Terms

Try Not To Make It Too Personal

13 Feb 10 Posted by: Kevin James Culp
in Marketing & Sales
I bet you’ve done this before whether you knew at the time or not. Perhaps, when you got off the phone or left a meeting you noticed, upon reflection, that you “made it personal” without intending to. We’ve all done it many times and breaking this habit can be difficult. The worst part is that you...
Live On Your Own Terms

Starting An Email Marketing Campaign Is Easier Than You Might Have Thought

5 Feb 10 Posted by: Kevin James Culp
in Marketing & Sales
Our advertisers often ask me about how to start an email marketing campaign. They ask what works and what doesn’t work for online & offline home-based business opportunities. For some reason, many think that this is an insurmountable project that they can’t possibly tackle on their own. This is not...
Live On Your Own Terms

Creating Your Own Blog Is Easy

11 Jan 10 Posted by: Kevin James Culp
in Marketing & Sales
“Blog” is short for the term “Weblog” and they have been a major part of the World Wide Web since they were created. The general community of online users that “Blog” shortened the term “Weblog” a few years ago and now, of course, it is a household term. Basically, Blogs are a form of online communication...
Live On Your Own Terms

How To Source New Customers To Expand Your Sales In 2010

20 Dec 09 Posted by: Kevin James Culp
in Marketing & Sales
Seeking new types of customers should be something you do each week as a basic exercise for your budding home-based business, distributorship, or small franchise. I dislike the cliché “think outside the box” however; it does seem to apply here. If you don’t consistently expand your prospects and/or customer...
Live On Your Own Terms

How A Great Media Kit Can Get You Noticed By The Press in 2010

16 Dec 09 Posted by: Kevin James Culp
in Marketing & Sales
If you want to get noticed by the media, you need a media kit. A media kit is a packet of information about your business, product or service that is created for use by the press. Its purpose is to provide media members with the necessary data to report on your business. In many cases, your media kit...
Live On Your Own Terms

Proven Method To Pump Up Your Metrics

14 Dec 09 Posted by: Kevin James Culp
in Marketing & Sales
In my previous blog posts, I’ve mentioned a free method to increase traffic on your site and create consumer awareness simultaneously vis-à-vis posting your press release on free press release web sites. Here is another proven way to receive additional free traffic to your site and create consumer awareness...
Live On Your Own Terms

How A Well-Written & Great Press Release Can Generate Leads

13 Nov 09 Posted by: Kevin James Culp
in Marketing & Sales
A well-written press release is nothing without the distribution channels that “gets the word out”. In some cases, this can cost you a pretty penny if you don’t know where to source free methods. Often, for home-based business...
Live On Your Own Terms

Tips To Turn Social Media Traffic Into Increased Lead Generation

12 Nov 09 Posted by: Kevin James Culp
in Marketing & Sales
The advent of Social Media sites such as, Twitter, Flickr and Facebook among others always conjures up one question: How to monetize them in such a way so that you make real...
Live On Your Own Terms

A Quick Guide On How To Close More Sales Over Time

11 Nov 09 Posted by: Kevin James Culp
in Marketing & Sales
Advertising programs, and especially lead generation programs, take time to develop. In some cases, you need to be committed for a long period of time 
to determine how it develops before drawing conclusions in terms of its efficacy.
Live On Your Own Terms

Does Your Business Opportunity Have An Online Presence?

15 Sep 09 Posted by: Kevin James Culp
in Marketing & Sales
Congratulations! You are finally realizing your dream and starting your own business. It was a big, scary step, but you took it and everything is working out. Perhaps  you found something on BusinessOpportunity.com that worked for you,...
Live On Your Own Terms
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