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Happy first day of December! It’s December and the end of the year is in full-swing. Don’t go into the holiday travel season without the December Book-of-the-Month: Business Adventures by John Brooks.

December means that its holiday time. No matter what holiday you celebrate it’ll...

Female celebrities are breaking the stereotypes of Hollywood and diving into the world of business. Check out how these women are using their fame, fortune, and power to start their own companies. From media production to makeup, these Top Female Celebrity Business Owners are doing it all!

As...

With only a few weeks lefts in 2017, it’s time to get organized now! The holidays are around the corner and you don’t want to be scrambling at the end of the year. Use these Small Business Organization and Tax Tips to End 2017 to help you keep the end of the year stress to a minimum.

Happy...

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Resource Center > Article
Microsoft-Skype Deal Boosts New Era of B2B Communication
17 May 11 Posted by: Kathleen C Lanza
in Featured Articles
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If you are a home-based or other small business or franchise owner who is already using some type of free, internet-based form of telephony (aka VoIP or voice over IP) to get the job done, consider yourself not only smart, but light years ahead when it comes to business-to-business communications.  For those of you who are still on the fence and refuse to believe that this kind of technology will inevitably replace your existing telephone system, the announcement this past week that Microsoft intends to purchase Skype for $8.5 billion in cash may be all the impetus you need to get on board.

Although it is not the only service that offers free Internet voice-over and videoconferencing services, Skype is arguably the industry leader when it comes to brand recognition.  With more than 170 million connected users and over 207 billion minutes of voice and video conversations in 2010 and growing, Skype is indisputably a pioneer in the fast-growing Internet-based communications industry.  Its proposed purchaser, Microsoft is of course an industry behemoth in its own right, with a considerable assortment of software products and applications that are used by hundreds of millions of people the world over in any given day.

Taken together, these two industry giants have their sights set on revolutionizing the way individuals and businesses communicate on a global scale.  “Together we will create the future of real-time communications so people can easily stay connected to family, friends, clients and colleagues anywhere in the world,” said Microsoft CEO Steve Ballmer in a statement released my Microsoft on May 10.

Thus far, Skype’s applications have been limited to personal computers and have been made available on smartphones only recently.  Applications like at-home videoconferencing on digital televisions are also very much in the works.  The inevitable integration of Skype’s considerable technological advancements with Microsoft’s various platforms will, according to industry analysts and experts, surely hasten the mainstream adoption of video-based communications by not only individuals, but businesses as well.

According to Brian Proffitt, an adjunct professor in the business college at the University of Notre Dame and a veteran technology journalist/analyst, “The integration…will directly impact the small business owner first, since Skype functionality in Windows Phone 7 may give the beleaguered platform enough of a push in the marketplace that small businesses will start using the devices in the workplace.”

Given the tremendous marketing prowess of Microsoft, Proffitt’s bottom-line prediction is that the Microsoft-Skype deal will serve to greatly enhance consumer familiarity with VoIP and increase overall comfort levels when it comes to using this growing and cost-effective communications technology at home and at work.  “For good or ill, the Skype acquisition will firmly shove Internet telephony out into the spotlight,” he says, specifically addressing business owners in a recent blog post.  “If you haven’t considered VoIP before to talk to customers, vendors and suppliers, you will probably want to start considering it.”

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October’s Book-of-the-Month is Tools of Titans by Tim Ferriss.

Does the name Tim Ferriss sound familiar? You’ve probably heard it many times before. Tim Ferriss is a #1 New York Times best-selling author of the critically acclaimed book, The 4-Hour Work Week. He also...
 
   

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
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