Home Advertise Contact Blog Advertiser Login High-Yield Investments
Newsletter Signup

Business Opportunities
Change Your Life Get Into Business For Yourself Online Business Opportunities
Home-Based Business Opportunities
Licensee Opportunities
Low Cost Opportunities
Distributorship Opportunities
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Buy Business Opportunity Franchise - Owning a business is as popular as every in the U.S. Thousands buy a business or Business Opportunity or Franchise each year. Will you be one of them?

Buy Business Opportunity Franchise - Here is a look at who is currently buying new businesses, the hottest...

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

Drone Technology - Don’t think drones and franchises and businesses opportunities have anything in common? Think again. Drone technology is transforming the way many industries tackle a wide range of everyday services.

Drone Technology - Here is a look at how drones are impacting the way businesses...
Business Opportunity for Sale

Sponsors

Get a piece of the BILLION DOLLAR APP INDUSTRY! LOCK IN A TOP POSITION. Click of Call Bill Toth Phone: (716) 345-1888
Need To Fill Positions Fastest Growing, All Inbound Call, Direct To Consumer Distribution Team In The USA! 217-718-4744
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
Working-At-Home is easier said than done I know. Is this you though? Do you want the freedom of running... Read On
Home-Based Business ownership can be the most rewarding endeavor you will ever undertake. The new year... Read On
Flexible work schedule, no experience needed, and complete training and support available!
Be A Distributor
Work-at-Home
Small Business
Resource Center > Article
Mobile Barcode Use Gaining Traction Yet Still in Its Infancy
13 Jun 11 Posted by: Kathleen C Lanza
in Featured Articles
Share this Article:

Linear barcodes, which are one-dimensional and the kind we see most frequently on the products we purchase today, became commonplace in the 1980’s, despite the fact that the technology had been patented some thirty years before.  A new report released by eMarketer just last month shows that the latest developments in barcode technology―2D barcodes (aka matrix codes)―are taking hold in a mere fraction of the time given their relatively recent arrival on the scene in the 1990’s.

According to the report, the U.S. ranked first in the growth of 2D barcode use for the first quarter of 2011, with a jump of more than 181% since the final quarter of 2010.  The UK, Netherlands, Spain and Canada are following close behind in that order.  The most widespread use of this kind of technology is in Japan, where it has already become a part of everyday life thanks to the fact that the country has one very dominant operator to make sense of it all.   

The new 2D barcodes are noticeably different than the linear version, both in form and function.  First of all, they look different, comprising black and white squares most often on a square grid.  Secondly, where linear barcodes are somewhat limited in size and capacity when it comes to encoding information, these newer barcodes are practically limitless.  Furthermore, recent technological advancements have enabled cell phones to act as readers of these newer codes, bridging the gap between the virtual and physical worlds for marketers in very new and exciting ways.  The fact that these barcodes can be read on-the-go and in real-time by a cell phone is what has given them their most commonly used name―mobile barcodes.

Mobile barcodes have the ability to work much like a hyperlink on a website, allowing for the measureable and interactive exchange of information between businesses and their customers.  For instance, magazines like People and Esquire are using them to enhance reader interest and sell advertisers’ products and services directly from their pages.  Retailers are also getting in on the action.  Home Depot recently announced that it would be bringing mobile barcodes to its shelves and including them in their print ads and signage, allowing shoppers to access how-to videos, product demos, relevant accessories, and buying and project guides and even giving them the ability to make online purchases.

It’s no doubt that the possible applications for this kind of groundbreaking technology are astounding.  Mobile barcodes are already familiar sights on billboards and in newspaper and magazine ads, on product packaging and websites and even play a role in mobile ticketing and couponing.  However, some key challenges may preclude them from being a useful or cost-effective marketing tool for smaller businesses...yet anyway.

First, consumer education and awareness are severely lacking, making this technology perhaps too unfamiliar for the time being to warrant any serious investment.  Second, efforts to increase the number of handsets that have pre-installed mobile barcode readers are just now taking off, so it’s not necessarily a great idea to get on board with something that is still so much in development.  Third, the variety of mobile barcode symbologies is considerable such that many experts agree worldwide industry agreement regarding open standards and interoperability is imperative before this technology can reach its full potential. 

The fact is that the next five to ten years will witness huge gains in how mobile barcode technology evolves and is implemented.  As a home-based or other small- or medium-sized business or franchise owner, the better part of valor may be to wait until both its use becomes more accepted practice and its limitless possibilities are more fully realized.

Live On Your Own Terms
Related Blog Posts
29 Sep 16 Posted by: Kevin James Culp
in Featured Articles

Buy Business Opportunity Franchise - Owning a business is as popular as every in the U.S. Thousands buy a business or Business Opportunity or Franchise each year. Will you be one of them?

Buy Business Opportunity Franchise - Here is a look at who is currently buying new businesses, the hottest...
Live On Your Own Terms
15 Sep 16 Posted by: Kevin James Culp
in Featured Articles

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

Live On Your Own Terms
8 Sep 16 Posted by: Todd Hatch
in Featured Articles

Drone Technology - Don’t think drones and franchises and businesses opportunities have anything in common? Think again. Drone technology is transforming the way many industries tackle a wide range of everyday services.

Drone Technology - Here is a look at how drones are impacting the way businesses...
Live On Your Own Terms
6 Sep 16 Posted by: Kevin James Culp
in Featured Articles

Better Salespeople - “One thing I do know is you have to be able to sell if you own almost any type of opportunity and if you can't you should hire someone who can. Problem is what type of person makes the best salesperson that you can count on and why?", says business opportunity...

Live On Your Own Terms
10 Aug 16 Posted by: Kathleen C Lanza
in Featured Articles

Free Business Opportunity Seekers is what I Googled just now to see what came up. I know that many are looking to get into a business with no money. Yet, hey have the actual potential to make it not just invest a lot of sweat equality that goes no where.

OMG it was MLM city and a nightmare...
Live On Your Own Terms
Featured Listings
Entrepreneur
Be Your Own Boss

The Billion Dollar Salesman -Serving the World for 28 Years! I’ve truly lived a blessed life and I have also been fortunate to have many mentors that provided me with guidance and motivation. As a result of learning how to do things the right way the companies that I’ve owned have generated just...

Read More

Opportunity Video Spotlight

United Games! The first and only business that will pay you 24/7 365 days a year when people are watching NFL, NBA baseball, soccer, cricket, rugby, hockey in fact any major sport anywhere in the world.

Premium Sponsor


Launch a local deals website and Loyalty program. Turn-key local deals website setup on your own domain! 100% your business. Keep 100% your sales. Work on your time! No Experience Needed.

Benefits of Launching a Perks Nearby Business Are As Follows:
  • Exclusive to your area and Deals website and app
  • Loyalty Program and Your own brand & logo
  • 100% your business, you keep 100% of the sales
  • Work on your time and Multiple revenue streams
  • Web & Mobile Deals
  • Loyalty Program and Social Deal Apps
  • Text Deals and Affiliate Deals
  • Innovative technology and Marketing support
  • Training and support
Perks Nearby provides a turn-key and loyalty program business that gives you everything you need to be successful in your community.