Home Advertise Contact Blog Advertiser Login High-Yield Investments
Newsletter Signup

Business Opportunities

Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Drug-free Work Program - Drug, alcohol abuse, and addiction is growing more and more common as the years go by, yet I still see more businesses and companies that do not enforce strict drug rules than companies that do.

Drug-free Work Program - This is silly to me, especially since employed...

Buy Business Opportunity Franchise - Owning a business is as popular as every in the U.S. Thousands buy a business or Business Opportunity or Franchise each year. Will you be one of them?

Buy Business Opportunity Franchise - Here is a look at who is currently buying new businesses, the hottest...

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...


Paid2Save Click or Call Bill Toth (716) 345-1888
If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?
Molecule Minions Team
Need To Fill Positions Fastest Growing, All Inbound Call, Direct To Consumer Distribution Team In The USA! 217-718-4744
Be A Distributor
Small Business
Resource Center > Article
Legitimate Network Marketing Is Serious Business
Share this Article:

If you’re shopping for your own home-based, internet-based or other small business, there’s a good bet that you’ll come across a whole range of what would be considered network-marketing opportunities in the process.  How could you not?  After all, network marketing (also referred to as multi-level marketing, or MLM) companies are estimated to generate well over $100 billion per year worldwide and counting. 

Given the ever-increasing success of companies of this kind, why are so many of us still so hesitant to get involved with them?  The reason is simple really.  They’ve gotten a bad rap―one that is, unfortunately, all too often justified.  The fact is that there have been too many well-documented and highly publicized cases involving pyramid or Ponzi schemes posing as legitimate network marketing/MLM opportunities for the average informed person NOT to be skeptical.  But skeptical is a good thing.  Skeptical means you ask a lot of questions before you jump on board and get taken in by a slick sales pitch.  It also means you take time to educate yourself, to make sure you’re informed about which companies are on the up and up and which ones are questionable. 

So What Is Legit Network Marketing/MLM Anyway?

Network marketing (or MLM) describes the structure of a company that distributes its goods and services through a formal network of independent salespeople and/or distributors.  This network of people earns money in two key ways:  1) selling goods and services, and 2) recruiting and supporting other salespeople who then become part of the sales organization beneath them.  However, the particulars regarding the nature of this structure and how it works in order to be considered legitimate are a bit more complicated.

Perhaps the best summary of what constitutes legitimate network marketing/MLM comes from a 1998 speech by then general counsel for the U.S. Federal Trade Commission (FTC), Debra A. Valentine, who said, “…unlike pyramid or Ponzi schemes, MLMs have a real product to sell.  More importantly, MLMs actually sell their product to members of the general public, without requiring these consumers to pay anything extra or join the MLM system.”  She continued, “MLMs may pay commissions to a long string of distributors, but these commissions are paid for real retail sales, not for new recruits.”

Okay, so we know what network marketing/MLM is but sometimes it helps every bit as much, if not more, to know what something isn’t.

According to co-authors Zig Ziglar and John P. Hayes, Ph.D. in their book, Network Marketing for Dummies, network marketing/MLM, when it’s done right, is NOT the following:

  • Illegal, fraudulent or even unethical in any way

  • A get-rich-quick scheme, where you only make money off the payments of others who join your organization

  • A pyramid scheme (They ARE illegal and unethical!)

  • A simple mathematical equation where just a few winners reap all the profits, which does mean that a pyramid scheme is present

  • An opportunity for someone else to do YOUR work and build a sales team for you

  • Just for salespeople (In fact, many people from all walks of life can succeed in this arena.)

  • Expensive to get into (Start-up costs are oftentimes quite low, less than $500 in many cases.)

  • A way for companies to unload huge amounts of inventory on you, especially if it’s a product that nobody really wants or even uses

  • License to sell anything at inflated and unreasonable prices

  • For anyone who is unwilling or unable to work hard

  • Suitable for anyone who can’t or won’t follow a prescribed and proven path to success and profitability.

Although network marketing/MLM may not be the right choice for just anyone, it is a potentially profitable and rewarding way for many people to make a good living.  It allows you to be your own boss and enjoy a degree of flexibility and control over your career that you wouldn’t necessarily have if you were doing the nine-to-five grind.

As a business opportunity shopper, you owe it to yourself to explore every option.  Don’t be afraid to explore the myriad of network marketing/MLM opportunities out there.  Just make sure you don’t jump too soon.  Do your due diligence when it comes to a company’s reputation, its years in business and what the Better Business Bureau and the FTC have to say about it.  Take some time to tick through all the standard rules of thumb when it comes to telling a legitimate opportunity from a bad one, and you’ll be just fine.  In fact, you may very well discover that overcoming your initial hesitation about network marketing/MLM, becoming informed and diving in leads you to the career you’ve always dreamed of.

Live On Your Own Terms
Related Blog Posts

Entrepreneurs Wanted - Once you’ve decided to take the plunge and enter the scary, exciting, challenging and oh-so satisfying world of entrepreneurship, you need to find the best business opportunity. How do you find one that has potential, sparks your interest and doesn’t break the bank? How do...

Live On Your Own Terms

Start a Business Opportunity with $100 or Less - Don’t let a lack of funds keep you from starting your own business.

Start a Business Opportunity with $100 or Less Really IS possible. The variety of opportunities available is surprising, and not all are internet related. It’s a fact, you don’t...
Live On Your Own Terms

How Do I Buy A Business And Not Get Ripped Off? - When you buy a business opportunity, you can hit the ground running. That’s because someone else has already developed the idea, the system, the service, the product, whatever form the readymade biz opp takes.

Here is a look...
Live On Your Own Terms
The Opportunity Analysis Canvas By James V. Green (Author) “From the creator of “Developing Innovative Ideas for New Companies”, the #1 course in entrepreneurship with over 600,000 learners from 175 countries. IN THE OPPORTUNITY ANALYSIS CANVAS, DR. JAMES V. GREEN...
Live On Your Own Terms
October is National Women in Business Month, so what better time to talk about the incredible strides that women are making in becoming business opportunity and other small business owners.  It’s also a great time to talk a little bit about why business opportunities are a specifically good fit for women...
Live On Your Own Terms
Featured Listings
Be Your Own Boss

The Billion Dollar Salesman -Serving the World for 28 Years! I’ve truly lived a blessed life and I have also been fortunate to have many mentors that provided me with guidance and motivation. As a result of learning how to do things the right way the companies that I’ve owned have generated just...

Read More

Opportunity Video Spotlight

If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?

Premium Sponsor