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Resource Center > Article
NEWS RELEASE
5 Jan 10 Posted by: Kevin James Culp
in General Information
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BusinessOpportunity.com
For Immediate Release
January 4, 2010

BusinessOpportunity.com Announces 2010 Changes
To Increase Traffic, Remain Highly Competitive and Expand Its Product Mix

Chicago, Ill.BusinessOpportunity.com has enhanced its operations in three key areas for 2010.
First, as the most recognized source for home-based and other small business opportunities for more than ten years, BusinessOpportunity.com is heightening its already extensive keyword ranking by incorporating terms such as “small franchise”, “distributorships” and “licensee opportunities”. “A full three quarters of BusinessOpportunity.com’s 80+ categories already rank on the first page of Google on any given day, but we can’t rest until those numbers go even higher,” said Kevin James Culp, Director of Sales.

In addition, BusinessOpportunity.com’s new 2010 rates, although modestly increased, remain lower than virtually all of its competitors in the market sector, while providing its advertisers with a means to minimize their own competition. “At BusinessOpportunity.com, we limit the number of similar advertisers on our site, and in most cases even grant exclusivity rights, to heighten prospective interest in our customers’ business opportunities, distributorships, licensee opportunities or small franchises,” Culp adds. “This means our advertisers can in essence lock out most if not all of their competition and effectively corner their market.”

Lastly, BusinessOpportunity.com’s aims not only to be the number one source for entrepreneurs who are interested in purchasing a home-based or other small business opportunity, but to provide a full complement of online marketing services for its advertisers as well. As such, the company has created a new, private-label CPL (cost per lead) program for 2010. “Our customers can now receive dozens or even hundreds of pre-qualified, high quality, targeted leads at bulk rates,” Culp said.

Over the last decade, BusinessOpportunity.com has become the most recognized and trusted brand in the home-based business opportunity, distributorship, licensee opportunity and/or small franchise market sector. It consistently ranks as #1 on Google and among the top three listings on as many as 300 other search engines for the most commonly used keyword combinations in the industry. The site has maintained an advertiser retention rate of more than 90% for two years running.

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I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

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