Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Optimizing Your Business for Mobile - Not too long ago, your business would be considered tech savvy if your website was easy to read on a smartphone and employees could access their emails on the go.

But, with how quickly the digital world is moving these days, this is just the beginning...

Getting Started CRM - Customer Relationship Management software, usually called CRM, can keep your customers happy and boost your sales. The right one makes it easy to track who is buying from you and where they are in the sales cycle.

Getting Started

Common Succession Planning - Legacy planning, as owners of family businesses know, is essential for the continued success of the business.

However, that doesn’t always mean that owners take the right steps to ensure a seamless

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Kaeser & Blair Promotional Products
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
 
Resource Center > Article
Notes from the Desk of a Lifelong Entrepreneur
7 Jan 11 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Share this Article:

Jim Crofford is the President of Hidden Values, Inc., publishers of a whole host of highly targeted, four-color, digest-sized directories serving various areas of the country, including Kidstuff Magazine. Kidstuff provides ambitious entrepreneurs who are interested in publishing with the opportunity to start their own business helping others market their child-related products and services in their own communities.

As someone who has always been an entrepreneurial spirit, Jim recently took a moment to share his thoughts on what he believes it takes to make it in business today:

How does someone know if they have what it takes to own their own business?  Tell us a bit about how you made the decision and why.

I think a person has to be very self-motivated, set a goal and pursue that goal.  Do not listen to anyone that is negative.

What was the biggest challenge you faced in your first six months in business?  How did you meet that challenge?

It was very frustrating when I made a sales call and while I thought they should purchase my product, they did not.  I learned I could not sell everyone and that I should spend my time and effort with people I can relate to.

What do you think is the greatest challenge facing business owners today and why?  Any suggestions for how to address those challenges?

My biggest challenge was in determining how to reach new customers.  It’s important to spend time evaluating the best method of getting your message out to them.

What is the single strongest piece of advice you would have for someone just starting out in business for themselves?

Do not let outside distractions divert you away from your goal.

What would you say is the one thing that new business owners forget about or overlook when they’re just planning/starting out?

They need to plan and then work their plan.

What marketing strategies have you found to be most successful in growing your business?

We would constantly work to find new customers.  We have accomplished this by advertising, using testimonials and by asking others to refer customers.

What is it about the business/industry you are in that made it so attractive to you?

Our business is advertising the products and services of others.  It is very gratifying to be able to help other businesses increase their business.

After the initial start-up phase in business, what obstacles do business owners face as they try to grow their business and remain successful?  Any advice for how to overcome those obstacles?

You need to constantly reevaluate the best methods you can use to be of service to your customer.

What on-line, software or other resources have helped you the most in managing all aspects of your company?  Why and how have they been helpful?

We use the internet for our credit card processing, to keep in touch with our clients and for our accounting.

What did you do before you decided to become your own boss, and how have those skills helped you in your current business?

I have always been in business for myself except for one six-month period.  I put myself through college selling door-to-door.

What process do you follow to successfully close on a lead and make the final sale?  Any tips?

I ask for the sale.  Many people just keep on talking and don’t ever ask for the “order.”

If you work from home, what are the greatest benefits to doing so?  What are the drawbacks, and how do you manage them?

I worked from home for about 15 years.  The benefit was that I had low overhead and everything I needed was convenient.  The only drawback was when our children were small they had to learn my workplace was off limits to them during the day.

If you own more than one business, how have you integrated your businesses to juggle it all successfully?  Any suggestions?

I think it is very difficult to run two businesses at the same time.  Something must suffer.

If you bought into an already existing business opportunity, distributorship, licensee opportunity or small franchise, how and why did you make that choice?

I felt the advertising industry was one where I could make a difference for my customers.

What is/are your favorite motto and/or quote when it comes to business?  Any final words of encouragement and/or inspiration for the budding entrepreneur?

Become involved with a product or service you can be proud to be a part of.  Do not let negative thoughts become a part of your life.  Also, and most important for me, I would and do pray everyday and ask God to direct my thoughts and actions.

More about Jim, Hidden Values Publishing and Kidstuff Magazine:

Jim’s company, Hidden Values Publishing, began in 1986 with one directory, which became an instant, profitable success story.  In 1999, the company developed a licensing and printing program that has enabled a growing network of entrepreneurs to publish targeted marketing directories in more than 100 cities nationwide thus far.

Hidden Values’ Kidstuff Magazine business opportunity targets the lucrative and ever-expanding children’s market in particular.  This eye-catching, digest-sized vehicle enables advertisers of all sizes and kinds to reach out to what continues to be a highly coveted audience in a targeted and proven way on a monthly basis.

Jim Crofford is the President of Hidden Values, Inc., publishers of a whole host of highly targeted, four-color, digest-sized directories serving various areas of the country, including Kidstuff Magazine. Kidstuff provides ambitious entrepreneurs who are interested in publishing with the opportunity to start their own business helping others market their child-related products and services in their own communities.

Related Blog Posts
15 Apr 17 Posted by: Kevin James Culp
in Entrepreneur Exchange

Entrepreneur Exchange is our forum where we interview the Influencers, CEO's, Author's, Business Owners Of All Types, Shapes and Sizes.

Entrepreneur Exchange: Today, we sat down with Marc Winkelman, CEO of
15 Nov 16 Posted by: Kevin James Culp
in Entrepreneur Exchange

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
9 May 16 Posted by: Kevin James Culp
in Entrepreneur Exchange

The Billion Dollar Salesman -Serving the World for 28 Years! I’ve truly lived a blessed life and I have also been fortunate to have many mentors that provided me with guidance and motivation. As a result of learning how to do things the right way the companies that I’ve owned have generated just...

31 Mar 16 Posted by: Todd Hatch
in Entrepreneur Exchange

Todd Hatch "Since leaving a job less than a year after graduating college over 20 years ago, I've been fortunate enough to be self employed."

Todd Hatch  - Reflecting on the time I have spent growing...
3 Feb 16 Posted by: Kevin James Culp
in Entrepreneur Exchange
CashBackTwenty.com is a new MLM/Affilaite Opportunity to a Huge Audience with Guarantees and Marketing Done-For-You Gets Everything Right! Bill Toth, super-affiliate and one of the nation’s MLM leaders, just announced the public roll out of
 
   

Entrepreneur Exchange is our forum where we interview the Influencers, CEO's, Author's, Business Owners Of All Types, Shapes and Sizes.

Entrepreneur Exchange: Today, we sat down with Marc Winkelman, CEO of
Video Spotlight

Become a Dealer For Our Portable Self Loading Forklift! We Want To Talk With You. Call Us Toll-Free for Additional Information at 1-866-924-LIFT (5438) Today!


Premium Sponsor