Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Business Opportunities to Own
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...

Marketing pumps leads and buyers into your business. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...


Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
Resource Center > Article
Persistence Beats Resistance
3 Sep 10 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Share this Article:

Carmen Esposito is the President of La Vita Dolce & Nucci’s Italian Ice and Gelato.  Having started his business out of a truck more than 35 years ago, he is now the largest manufacturer of Italian ice in the Philadelphia area. Carmen’s story and his overall philosophy about what it takes to make it as a successful entrepreneur continue to inspire others every day. He recently took time to talk with us about all of that and more here at BusinessOpportunity.com’s Entrepreneur Exchange:

First, tell us a little bit about how you started out, your background…

When I graduated college, I had a young family to support. I needed to come up with a way to feed my family for at least that first summer. I decided to buy an old mail truck, an old ice machine and start a mobile Italian ice business.  Of course, in order to sell the ices I needed to do some remodeling of the truck, and I painted it bright yellow to catch everyone’s attention.  I remember clearly that the first summer on the truck was a scorcher; that was definitely good for business.  People were lined up in the streets most of the summer enjoying my new product.  At the end of the summer I not only had enough money to support my family, I also earned enough to make a down payment on a little house.  After several years on the truck I rented a retail store front, bought a couple of new Italian ice machines, and I was off to the races.

Let me backtrack for a second...How did I learn to make my award-winning product? Easy! Trial and error ― with lots of errors.  Being persistent and having my family as a motivation, I soon became voted the “Best of Philly” for Italian ices and continued to receive many other accolades.

Soon I had three serving windows with lines of people; the machinery could hardly keep up with the demand.  This translated into big profits.  I gained my edge on the competition by being very detail-oriented with my products and service.  My motto became “If we don’t please you tell us, if we do, tell a friend.” In a few years I grew my humble beginnings in a little yellow truck to being the largest manufacturer of Italian Ice in the Philadelphia area.

How does someone know if they have what it takes to own their own business? Tell us a bit of how you made the decision to try and why?

Someone once told me that it was OK for him to start his own business because he had an escape route in case it didn’t work.  My advice to him would be – “Forget about it.  You already have the mindset that it’s not going to work.” Anyone starting their own business needs to do their homework.  Once you have all the information you need and you think it’s a worthwhile plan, you need to start with total and complete commitment.  You need to be willing to commit your time, effort and finances to get started and keep it going.  Excellent work ethic is required.

I was totally committed to making my business successful, no matter what happened.  There were equipment failures, truck failures, product disasters, electric outages and the usual “Murphy’s Law” situations.  Early in my endeavors I realized that “Persistence Beats Resistance” and that I would never give up.  I dealt with each issue as it arose and moved forward with even greater resolve.

What do you think is the greatest challenge facing business owners today and why?

In this day and age I don’t think you should do what everyone else is doing.  Try to be unique and find a need that is not being filled in your area.  Whittle yourself your own niche.

What is the strongest single piece of advice you have for someone starting out in business?

When McDonald’s opened in the early 50s, they had a burger, coke and fries as their complete menu.  The menu today has greatly changed, with many new additions that meet the needs and trends of the times.  In your business you need to be willing to make changes.  You need to meet the needs of your customers by developing new products, services and trends.  Keep your eye on the competition, and remember that the best customers are the ones you already have.

What would you say is the one thing that new business owners overlook when they’re just starting out?

New business owners often don’t realize the hard work and time commitment that go into starting and maintaining a business.  Going into business may mean that your social life slows down a bit or you can’t watch all your favorite TV shows.  Your business needs YOU!  Business is somewhat like the takeoff of a large airplane, the hardest part is getting it off the ground.  Once you’re up and flying, the critical part is over and the flight is easier. You’ve got to be willing to give it the thrust it needs and the time commitment it takes for the duration of the flight.

What is your favorite motto when it comes to business?

When it comes to business or life in general, I firmly believe that “Persistence Beats Resistance.”  You’re definitely going to be faced with obstacles.  I like to consider them challenges instead of problems. Create or revise strategies, solutions, plans of action or whatever it takes to meet the challenge head-on.  Quitting is not an option.  Think through the issue, get sound advice and keep going.

More about Carmen: Having been an entrepreneur since 1971, Carmen Esposito is a living example of how hard work, persistence and a commitment to customer service, quality and excellence in business can really pay off.  Today his company is the largest manufacturer of Italian ice in the Philadelphia area, and his products have won numerous “Best of” and other awards. As the President of La Vita Dolce & Nucci’s Italian Ice and Gelato, one of Carmen’s primary goals is to help other entrepreneurs who have what it takes to make it get on the fast track to success and achieve their dreams.

Related Blog Posts
5 Sep 17 Posted by: Kevin James Culp
in Entrepreneur Exchange
I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
15 Apr 17 Posted by: Kevin James Culp
in Entrepreneur Exchange

Entrepreneur Exchange is our forum where we interview the Influencers, CEO's, Author's, Business Owners Of All Types, Shapes and Sizes.

Entrepreneur Exchange: Today, we sat down with Marc Winkelman, CEO of
15 Nov 16 Posted by: Kevin James Culp
in Entrepreneur Exchange

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
9 May 16 Posted by: Kevin James Culp
in Entrepreneur Exchange

The Billion Dollar Salesman -Serving the World for 28 Years! I’ve truly lived a blessed life and I have also been fortunate to have many mentors that provided me with guidance and motivation. As a result of learning how to do things the right way the companies that I’ve owned have generated just...

31 Mar 16 Posted by: Todd Hatch
in Entrepreneur Exchange

Todd Hatch "Since leaving a job less than a year after graduating college over 20 years ago, I've been fortunate enough to be self employed."

Todd Hatch  - Reflecting on the time I have spent growing...

I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
Read More

Video Spotlight

Virtual Financial A Home Business in Financial Services You are going to want to see this Video!

Virtual Financial Group

Premium Sponsor