Home Advertise Contact Blog Advertiser Login High-Yield Investments
Newsletter Signup

Business Opportunities
Change Your Life Get Into Business For Yourself Online Business Opportunities
Home-Based Business Opportunities
Licensee Opportunities
Low Cost Opportunities
Distributorship Opportunities
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Buy Business Opportunity Franchise - Owning a business is as popular as every in the U.S. Thousands buy a business or Business Opportunity or Franchise each year. Will you be one of them?

Buy Business Opportunity Franchise - Here is a look at who is currently buying new businesses, the hottest...

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

Drone Technology - Don’t think drones and franchises and businesses opportunities have anything in common? Think again. Drone technology is transforming the way many industries tackle a wide range of everyday services.

Drone Technology - Here is a look at how drones are impacting the way businesses...
Business Opportunity for Sale

Sponsors

Get a piece of the BILLION DOLLAR APP INDUSTRY! LOCK IN A TOP POSITION. Click of Call Bill Toth Phone: (716) 345-1888
Need To Fill Positions Fastest Growing, All Inbound Call, Direct To Consumer Distribution Team In The USA! 217-718-4744
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
Working-At-Home is easier said than done I know. Is this you though? Do you want the freedom of running... Read On
Home-Based Business ownership can be the most rewarding endeavor you will ever undertake. The new year... Read On
Flexible work schedule, no experience needed, and complete training and support available!
Be A Distributor
Work-at-Home
Small Business
Resource Center > Article
Persistence Beats Resistance
3 Sep 10 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Share this Article:

Carmen Esposito is the President of La Vita Dolce & Nucci’s Italian Ice and Gelato.  Having started his business out of a truck more than 35 years ago, he is now the largest manufacturer of Italian ice in the Philadelphia area. Carmen’s story and his overall philosophy about what it takes to make it as a successful entrepreneur continue to inspire others every day. He recently took time to talk with us about all of that and more here at BusinessOpportunity.com’s Entrepreneur Exchange:

First, tell us a little bit about how you started out, your background…

When I graduated college, I had a young family to support. I needed to come up with a way to feed my family for at least that first summer. I decided to buy an old mail truck, an old ice machine and start a mobile Italian ice business.  Of course, in order to sell the ices I needed to do some remodeling of the truck, and I painted it bright yellow to catch everyone’s attention.  I remember clearly that the first summer on the truck was a scorcher; that was definitely good for business.  People were lined up in the streets most of the summer enjoying my new product.  At the end of the summer I not only had enough money to support my family, I also earned enough to make a down payment on a little house.  After several years on the truck I rented a retail store front, bought a couple of new Italian ice machines, and I was off to the races.

Let me backtrack for a second...How did I learn to make my award-winning product? Easy! Trial and error ― with lots of errors.  Being persistent and having my family as a motivation, I soon became voted the “Best of Philly” for Italian ices and continued to receive many other accolades.

Soon I had three serving windows with lines of people; the machinery could hardly keep up with the demand.  This translated into big profits.  I gained my edge on the competition by being very detail-oriented with my products and service.  My motto became “If we don’t please you tell us, if we do, tell a friend.” In a few years I grew my humble beginnings in a little yellow truck to being the largest manufacturer of Italian Ice in the Philadelphia area.

How does someone know if they have what it takes to own their own business? Tell us a bit of how you made the decision to try and why?

Someone once told me that it was OK for him to start his own business because he had an escape route in case it didn’t work.  My advice to him would be – “Forget about it.  You already have the mindset that it’s not going to work.” Anyone starting their own business needs to do their homework.  Once you have all the information you need and you think it’s a worthwhile plan, you need to start with total and complete commitment.  You need to be willing to commit your time, effort and finances to get started and keep it going.  Excellent work ethic is required.

I was totally committed to making my business successful, no matter what happened.  There were equipment failures, truck failures, product disasters, electric outages and the usual “Murphy’s Law” situations.  Early in my endeavors I realized that “Persistence Beats Resistance” and that I would never give up.  I dealt with each issue as it arose and moved forward with even greater resolve.

What do you think is the greatest challenge facing business owners today and why?

In this day and age I don’t think you should do what everyone else is doing.  Try to be unique and find a need that is not being filled in your area.  Whittle yourself your own niche.

What is the strongest single piece of advice you have for someone starting out in business?

When McDonald’s opened in the early 50s, they had a burger, coke and fries as their complete menu.  The menu today has greatly changed, with many new additions that meet the needs and trends of the times.  In your business you need to be willing to make changes.  You need to meet the needs of your customers by developing new products, services and trends.  Keep your eye on the competition, and remember that the best customers are the ones you already have.

What would you say is the one thing that new business owners overlook when they’re just starting out?

New business owners often don’t realize the hard work and time commitment that go into starting and maintaining a business.  Going into business may mean that your social life slows down a bit or you can’t watch all your favorite TV shows.  Your business needs YOU!  Business is somewhat like the takeoff of a large airplane, the hardest part is getting it off the ground.  Once you’re up and flying, the critical part is over and the flight is easier. You’ve got to be willing to give it the thrust it needs and the time commitment it takes for the duration of the flight.

What is your favorite motto when it comes to business?

When it comes to business or life in general, I firmly believe that “Persistence Beats Resistance.”  You’re definitely going to be faced with obstacles.  I like to consider them challenges instead of problems. Create or revise strategies, solutions, plans of action or whatever it takes to meet the challenge head-on.  Quitting is not an option.  Think through the issue, get sound advice and keep going.

More about Carmen: Having been an entrepreneur since 1971, Carmen Esposito is a living example of how hard work, persistence and a commitment to customer service, quality and excellence in business can really pay off.  Today his company is the largest manufacturer of Italian ice in the Philadelphia area, and his products have won numerous “Best of” and other awards. As the President of La Vita Dolce & Nucci’s Italian Ice and Gelato, one of Carmen’s primary goals is to help other entrepreneurs who have what it takes to make it get on the fast track to success and achieve their dreams.

Live On Your Own Terms
Related Blog Posts
9 May 16 Posted by: Kevin James Culp
in Entrepreneur Exchange

The Billion Dollar Salesman -Serving the World for 28 Years! I’ve truly lived a blessed life and I have also been fortunate to have many mentors that provided me with guidance and motivation. As a result of learning how to do things the right way the companies that I’ve owned have generated just...

Live On Your Own Terms
31 Mar 16 Posted by: Todd Hatch
in Entrepreneur Exchange

Todd Hatch "Since leaving a job less than a year after graduating college over 20 years ago, I've been fortunate enough to be self employed."

Todd Hatch  - Reflecting on the time I have spent growing...
Live On Your Own Terms
3 Feb 16 Posted by: Kevin James Culp
in Entrepreneur Exchange
CashBackTwenty.com is a new MLM/Affilaite Opportunity to a Huge Audience with Guarantees and Marketing Done-For-You Gets Everything Right! Bill Toth, super-affiliate and one of the nation’s MLM leaders, just announced the public roll out of
Live On Your Own Terms
4 Aug 15 Posted by: Kevin James Culp
in Entrepreneur Exchange
We had a chance to spend some time talking with experienced entrepreneur and business creator, Ben Rines.  He is the creator and developer of Balloon Training Institute the most comprehensive hands-on Classic...
Live On Your Own Terms
24 Jul 15 Posted by: Kevin James Culp
in Entrepreneur Exchange
BusinessOpportunity.com had the pleasure of working with and interviewing John Williams, Managing Partner, of Bridge Advisors, LLC. John is widely recognized as one of the leading direct marketing strategists in the network marketing and financial industries. John’s journey began in 1985 as a distributor...
Live On Your Own Terms
Featured Listings
Entrepreneur
Be Your Own Boss

The Billion Dollar Salesman -Serving the World for 28 Years! I’ve truly lived a blessed life and I have also been fortunate to have many mentors that provided me with guidance and motivation. As a result of learning how to do things the right way the companies that I’ve owned have generated just...

Read More

Opportunity Video Spotlight

United Games! The first and only business that will pay you 24/7 365 days a year when people are watching NFL, NBA baseball, soccer, cricket, rugby, hockey in fact any major sport anywhere in the world.

Premium Sponsor


Launch a local deals website and Loyalty program. Turn-key local deals website setup on your own domain! 100% your business. Keep 100% your sales. Work on your time! No Experience Needed.

Benefits of Launching a Perks Nearby Business Are As Follows:
  • Exclusive to your area and Deals website and app
  • Loyalty Program and Your own brand & logo
  • 100% your business, you keep 100% of the sales
  • Work on your time and Multiple revenue streams
  • Web & Mobile Deals
  • Loyalty Program and Social Deal Apps
  • Text Deals and Affiliate Deals
  • Innovative technology and Marketing support
  • Training and support
Perks Nearby provides a turn-key and loyalty program business that gives you everything you need to be successful in your community.