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Plan to Fight “Paralysis of Analysis” at Startup
23 Apr 12 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
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Morgan David, otherwise known as “Morgie,” is the self-professed Director of Entrepreneurial Spirit for CityStir, a company that offers a business opportunity for individuals who want to make a real impact in their communities by offering a locally-focused online forum for the exchange of ideas and information. Part online magazine, part community blog and part destination site, CityStir provides local business owners with a very cost-effective means of attracting and retaining customers.

The CityStir concept is growing rapidly as more and more aspiring and ambitious entrepreneurs sign on each day to start a site in their area.  The company provides a proven business plan and all the ongoing support they need to get their site up and running―all for a one-time licensing fee of just $3995 and a monthly maintenance fee of $250. Independent CityStir business owners enjoy the complete flexibility to run their own operations as they see fit, making this business opportunity a perfect option for someone looking to earn extra income or work only part-time at first.

Here Entrpreneur Exchange asks Morgie to provide some insight on what he learned at startup as well as the marketing strategies that have worked best thus far. Additionally and in response to an inquiry as to what words inspire him most, he shares two profound offerings―both of which have motivated him through the years and that he hopes will have the same effect on others who are thinking about taking the step toward business ownership.

When asked what the biggest challenge was at startup and how he and his partners addressed it, this is what Morgie had to say:

“The biggest challenge we faced in the first six months we were in business was in taking action. You are so full of high hopes and energy and want to do everything right, so much so that you become hesitant and almost afraid to do anything. You worry about what others think. You worry what happens if it doesn’t work. You become concerned about a million ancillary things. Guess what? They don’t matter. What matters is getting your butt in gear.

"What we did to overcome this “paralysis by analysis” was to create action plans. We held each other accountable to the plan. What we noticed was that once we started acting on ideas and/or plans we noticed things began to happen and we were having fun."

"If there is one piece of advice I can give it is to take action―the great the action, which is what heightens your probability of success.”

Regarding helpful software and marketing resources or strategies, this is what he had to offer:

“The online software and applications that we find most useful are social media sites. We are pretty active on LinkedIn and run our own blogging platform. We have found that this approach gives us an opportunity to cost effectively market our services and measure what is working and what isn’t. In fact, this has become the backbone of CityStir and our business opportunity.”

And finally, Morgie shared a inspirational quote by Teddy Roosevelt, and it's for aspiring and existing entrepreneurs alike:

“The credit belongs to the man who is actually in the arena; whose face is marred by sweat and blood; who strives valiantly; who errs and comes short again and again because there is no effort without error and shortcoming; who knows the great enthusiasms, the great devotion, spends himself in a worthy cause; who at best knows in the end the triumph of high achievement; and who at worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who have never tasted victory or defeat."

More Information about CityStir:

CityStir trains its independent network of business owners so they can develop all potential aspects of their business for maximum impact and profitability, including local business banner advertising that can accommodate coupons, SMS/text messaging services and email marketing strategies. Moreover, a CityStir community-based site includes a comprehensive events calendar, a free classified section and a business directory, all of which work together to create the ultimate online community hub for local business and other news and information.

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