Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...

Entrepreneurs' Day 2016 on the 15th was outshined by politics, climate change discussions and so much more.  That is a real shame since small business is the backbone of this Country.

Entrepreneurs' Day - In my world it is Entrepreneurs' Day every day! I think, sleep and breath Entreprenuership...

Sponsors

Paid2Save Click or Call Bill Toth (716) 345-1888
If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?
How Many Leads Does It Take To Close A Sale?
This Article is now live on our blog and I know could be very insightful for many. Read On
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
The Power of Personal Branding When You Work from Home
Share this Article:

Working from home, whether operating your own business or partnering with a business opportunity or franchise, your personal and professional lives are virtually interchangeable in the minds of many. Furthermore, chances are good that you’re running a one-man or one-woman operation.  If you do have staff, they may only work part-time or help out on an as-needed basis.  Who is the person in charge of the business and personal branding?

Yes, You.


You ARE your business, especially when you run it out of your home, and as a result everything you do and say in your personal life matters with respect to your bottom line. So much so in fact that the whole concept of developing and maintaining a recognizable and respected personal brand is not just a choice, it’s a matter of necessity.


Dubbed the “personal branding guru” by many, William Aruda is perhaps the most recognized expert in the field today. While he routinely engages the masses with loads of helpful tips on the topic of personal-brand building, Aruda’s short and sweet version of what it takes is simple: Clarity, Consistency and Constancy, otherwise known as the three C’s…

Clarity: In order to brand yourself, you have to know who you are exactly and what it is you do best. Taking the time to get this right is critical because what you decide sets the stage for everything else. The earlier you are in the process of figuring out how you would like to define yourself and what you have to offer, the harder this step will be, but you’ve got to keep at it. Start by asking yourself what it is you provide in the way of value that sets you apart.

Consistency: With so many options in today’s world for communicating the message about who you are and what it is you do to the consuming public, one imperative stands out over and above all the rest. You must be consistent. Every time you communicate your message, it’s got to be perceived in the same way by its recipients. This is not only relegated to media channels, but it also applies to everything else from what you wear to how you hold yourself, even how you greet people. And by the way, behaving badly in public where you are seen and heard and then expecting your customers and associates to set that all aside when it comes to business, it doesn’t work that way.

Constancy: The key here is visibility. If you’re trying to build your personal brand, you have to engage others. You have to show up and make an impact whenever and wherever you can. Whether it’s online or face-to-face, meeting and greeting is imperative if you want to be remembered. Having a strategic plan for how you can maintain a constant presence in the minds of your customers, the community and your overall marketplace is critical, even if it means setting aside just a few minutes each week to keep your social media channels current and engaging.

Related Blog Posts

Home Sales Business Opportunities - It’s Time to Take Charge of Your Financial Future - The election is over. Whatever else it brings, you can be sure there will be changes, many of which will have an impact on the marketplace and your money picture.

Home Sales Business Opportunities - Whatever...
Entrepreneurs, Mompreneurs, Daughterpreneurs, Dadpreneurs, Sonpreneurs, in many cases, working-from-home can create the best of both worlds. You can work at home and be with your family at the same time. Sometimes you can mix these two elements of your life so seamlessly that you often don’t know if...
Working from home is easier said than done, I know from personal experience. How about you? Do you want the freedom of running your own business from home? Are you wondering how to bridge the profitably gap?  Do you need money to pay the bills until it gets profitable? This conundrum stops many entrepreneur-wannabes...
Whatever the decade, family bills have always been a source of stress. Women have added their efforts to add to the family income while caring for children and the home. That’s still a fact today. But the opportunities available and the...
Home-Based Franchises - A full third of the companies on Entrepreneur Magazine’s popular Franchise 500 list for 2014 were home-based. It shows how strong is the lure of escaping the cubicle and working from the kitchen table or coffee shop. There is a wide range to choose from in the home-based
 
   

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
Video Spotlight

If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?

Premium Sponsor