Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Looking to start a business? Why not market to baby boomers? Take advantage of the fastest growing consumer demographic with these 25 start-up ideas for baby boomers.

25 Start-Up Ideas for Baby Boomers - Whether you’re a baby boomer who is looking to start a business...

Want more sales? Need to grow your business? Use the Top 7 methods to generate more leads!

If you read Friday’s blog, you know that one of the best ways to increase sales is to generate...

Are sales down? Do you need to boost sales? Check out our latest tips and tricks to increase sales fast!

Let’s be honest, if sales are low, business and moral are low. Low sales over a period of time can lead to a business shutting down. With online retail giants, like Amazon,...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
The Power of Personal Branding When You Work from Home
Share this Article:

Working from home, whether operating your own business or partnering with a business opportunity or franchise, your personal and professional lives are virtually interchangeable in the minds of many. Furthermore, chances are good that you’re running a one-man or one-woman operation.  If you do have staff, they may only work part-time or help out on an as-needed basis.  Who is the person in charge of the business and personal branding?

Yes, You.


You ARE your business, especially when you run it out of your home, and as a result everything you do and say in your personal life matters with respect to your bottom line. So much so in fact that the whole concept of developing and maintaining a recognizable and respected personal brand is not just a choice, it’s a matter of necessity.


Dubbed the “personal branding guru” by many, William Aruda is perhaps the most recognized expert in the field today. While he routinely engages the masses with loads of helpful tips on the topic of personal-brand building, Aruda’s short and sweet version of what it takes is simple: Clarity, Consistency and Constancy, otherwise known as the three C’s…

Clarity: In order to brand yourself, you have to know who you are exactly and what it is you do best. Taking the time to get this right is critical because what you decide sets the stage for everything else. The earlier you are in the process of figuring out how you would like to define yourself and what you have to offer, the harder this step will be, but you’ve got to keep at it. Start by asking yourself what it is you provide in the way of value that sets you apart.

Consistency: With so many options in today’s world for communicating the message about who you are and what it is you do to the consuming public, one imperative stands out over and above all the rest. You must be consistent. Every time you communicate your message, it’s got to be perceived in the same way by its recipients. This is not only relegated to media channels, but it also applies to everything else from what you wear to how you hold yourself, even how you greet people. And by the way, behaving badly in public where you are seen and heard and then expecting your customers and associates to set that all aside when it comes to business, it doesn’t work that way.

Constancy: The key here is visibility. If you’re trying to build your personal brand, you have to engage others. You have to show up and make an impact whenever and wherever you can. Whether it’s online or face-to-face, meeting and greeting is imperative if you want to be remembered. Having a strategic plan for how you can maintain a constant presence in the minds of your customers, the community and your overall marketplace is critical, even if it means setting aside just a few minutes each week to keep your social media channels current and engaging.

Related Blog Posts

I Want to Buy a Business – Home-Based Business Ideas. Have you ever thought about working from home? Have you dreamt of being your own boss? Do you wish you had the freedom to manage your own schedule and work from any location?

It’s 2017, and more employed persons are working from home or...

Top 10 Tips for Home-Based Success - It’s not just millennials who are working remotely—more and more baby boomers are making the switch from the 9am-5pm office routine to the flexible home-based work life.

Earlier in 2017, the New...

Home Sales Business Opportunities - It’s Time to Take Charge of Your Financial Future - The election is over. Whatever else it brings, you can be sure there will be changes, many of which will have an impact on the marketplace and your money picture.

Home Sales Business Opportunities - Whatever...
Entrepreneurs, Mompreneurs, Daughterpreneurs, Dadpreneurs, Sonpreneurs, in many cases, working-from-home can create the best of both worlds. You can work at home and be with your family at the same time. Sometimes you can mix these two elements of your life so seamlessly that you often don’t know if...
Working from home is easier said than done, I know from personal experience. How about you? Do you want the freedom of running your own business from home? Are you wondering how to bridge the profitably gap?  Do you need money to pay the bills until it gets profitable? This conundrum stops many entrepreneur-wannabes...
 
   

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
Read More

Video Spotlight

Click Now To Request Information

Click Now To Request Information


Click To Listen To Our Latest Entrepreneur Exchange w/ Shawn Pigg, CEO Hotel Etc.

Click Now To Request Information


Premium Sponsor