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Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...

Entrepreneurs' Day 2016 on the 15th was outshined by politics, climate change discussions and so much more.  That is a real shame since small business is the backbone of this Country.

Entrepreneurs' Day - In my world it is Entrepreneurs' Day every day! I think, sleep and breath Entreprenuership...

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The Ideal Length of Everything Online, Including Social Media Posts
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I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
Push vs. Pull Marketing: Understanding the Difference
27 Mar 13 Posted by: Kathleen C Lanza
in Marketing & Sales
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Many newly minted entrepreneurs are just getting their sea legs when it comes to marketing their products and services. One of the first steps to getting it right if you’re a new business opportunity, distributorship, licensee opportunity, franchise or other small business owner in particular is to understand the lingo.

Knowing the basic difference between "push" and "pull" marketing is a good place to start.

opponent
Any product or service promotional effort that involves “taking your product to the consumer” constitutes a so-called “push” strategy. Examples include cold calling, email marketing, trade show promos, direct face-to-face selling, retailer negotiation, packaging design elements and typical POS (point of sale) displays and strategies.

A pull strategy is any promotional activity that motivates your customers to seek you out. The "pull" in pull strategy means “getting the customer to come to you.” Examples of this approach include blogging, word-of-mouth referrals, managing customer relationships, couponing and other discounts, video marketing, and traditional advertising and other mass media approaches.

While push marketing in particular is an attractive option for new businesses that are looking to establish a following, both approaches have merit as an integral part of any well-developed small business marketing plan. In fact, your ability as a small business owner to build your own unique brand and reputation for excellence long-term depends on it.

What push and pull marketing strategies have worked best for you and your small business? What marketing resources have you found most helpful in crafting your overall small business marketing plan?

 

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SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

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