Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Business Opportunities to Own
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...

Marketing pumps leads and buyers into your business. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
 
Resource Center > Article
Survey Confirms That the Real Money Is Online
22 Feb 11 Posted by: Kathleen C Lanza
in Featured Articles
Share this Article:

As a home-based or other small business owner, if you’ve at all been hesitant to invest in a website or actively market your business online or via social media such as Facebook or Twitter, a recent research study by the Pew Research Center proves you might be making a very big mistake.  It found significant differences between high-income households and everyone else when it comes to technology ownership and usage, leaving no doubt that online is where the real money is.

Culled from three surveys by the Pew Internet Project from late 2009 and 2010, the study shows that 95% of Americans who live in households that earn $75K or more per year use the internet to some degree, where just 70% of those who live in households that earn less do.  In addition, higher income earners tend to use the internet more at home than do lower income earners.  Broadband connections are also more likely to exist in higher income households.

But earning power doesn’t just correlate to computer usage.  Cell phones are more likely to be in use in 95% of higher income households as well, while only 83% of lower income households have access to this kind of technology.  People who are of greater means are also more likely to own and use other technology as well, including desktop computers (79% vs. 55%); laptops (79% vs. 47%); iPods or other MP3 players (70% vs. 42%); and game consoles (54% vs. 41%), as well as e-readers (12% vs. 3%) and tablet computers, such as the iPad (9% vs. 3%).

Furthermore, the data show that individuals with higher incomes more actively participate in a whole range of online activities when compared to their lower-income peers as follows:


  • 93% of them use email

  • 80% get some if not all of their news online

  • 71% pay their bills online

  • 48% have used a cell phone for email purposes

  • 88% engage in online product research, and

  • 37% donate to charities online.


Perhaps the greatest difference between higher income groups and lower income groups when it comes to online activities is in their intensity of use.  Higher income groups tend to go online more often in any given day and for a much broader scope of reasons than do those in lower income brackets.

Most important to today’s home-based or other small business owner are the survey findings with regard to online commerce and its relationship to higher-income households.  The vast majority of higher-income internet users conduct product research (88%), make travel plans (83%), purchase products or services (81%), do their banking (74%), pay their bills (71%) and access the classifieds, such as Craigslist (60%) online.  Additionally, higher income groups pay for online content, review products online, rate products online and participate in online auctions at significantly higher rates than those from lower income groups.

Given the fact that more income often translates into greater access, perhaps these survey findings come as little surprise.  However, they do serve to reinforce the message that today’s emerging technology is having a critical, growing and irreversible impact on how we buy and sell our goods and services. 

For any business owner who continues to insist that “old school” when it comes to sales and marketing planning is sufficient, take a look at the facts.  It’s not enough anymore to tell yourself that if it’s not broken, don’t fix it.  That approach, even if it’s worked thus far, won’t for much longer―of that you can be certain. 

So take a class if you have to, hire a consultant, start reading and making changes in how you do things, talk to other entrepreneurs about what they know and how they’re getting the job done using today's most cutting-edge technology options.  Start slowly if need be―but just get started.  If you don’t, it’s only a matter of time before you and your business are left behind.

Related Blog Posts
14 Sep 17 Posted by: Kevin James Culp
in Featured Articles
Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...
3 Sep 17 Posted by: Kathleen C Lanza
in Featured Articles

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...

23 Aug 17 Posted by: Kevin James Culp
in Featured Articles

Marketing pumps leads and buyers into your business. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...
18 Aug 17 Posted by: Kevin James Culp
in Featured Articles

Do you look around at your cubicle and dream of the day when you view the world from your yacht? You can do it, if you follow the right steps.

The dreamer’s road from wage slave to millennial millionaire is paved with hopeful thoughts. The winner’s road is built with one tiny change after another,...
27 Jul 17 Posted by: Kevin James Culp
in Featured Articles

How To Buy A Business Opportunity is not an easy question to answer off the top of my head.  I get asked this question at least once a day hence this blog post to better define my live calls I've had with potential buyers considering self-employment.

How To Buy A Business Opportunity: Business...
 
   

I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
Read More

Video Spotlight

Virtual Financial A Home Business in Financial Services You are going to want to see this Video!

Virtual Financial Group


Premium Sponsor