Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Looking to start a business? Why not market to baby boomers? Take advantage of the fastest growing consumer demographic with these 25 start-up ideas for baby boomers.

25 Start-Up Ideas for Baby Boomers - Whether you’re a baby boomer who is looking to start a business...

Want more sales? Need to grow your business? Use the Top 7 methods to generate more leads!

If you read Friday’s blog, you know that one of the best ways to increase sales is to generate...

Are sales down? Do you need to boost sales? Check out our latest tips and tricks to increase sales fast!

Let’s be honest, if sales are low, business and moral are low. Low sales over a period of time can lead to a business shutting down. With online retail giants, like Amazon,...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
Three Golden Rules for Successful Email Delivery
2 Mar 11 Posted by: Kathleen C Lanza
in Marketing & Sales
Share this Article:

If you’re a business owner with a business opportunity, distributorship, licensee opportunity or small franchise to sell, the steps you take to follow up on a warm lead are all very important.  To recap, we talked in a previous blog post about the importance of crafting just the right first follow-up message to a warm prospect, whether it is in person or via voice mail.

Here we’re going to focus on the second point of contact, which in all likelihood will be an email.

According to E-marketing Solutions*, experts estimate that as much as 40 to 60% of all email gets caught and filtered as spam before it ever even reaches a recipient’s inbox.  In addition, their research shows that 30% of all opt-in, permission-passed email gets blocked before it’s ever read.  These findings don’t equate to very good odds that any email will reach its intended target, that’s for sure.

What is “for sure” is that by following three golden rules and taking a few key steps, you can increase the likelihood that your email will not only arrive, but that it will be opened and more than likely read.  And here they are:

Golden Rule #1: Tell Your Recipient That Email Is Coming and When

Remember, a key element of that first follow-up phone contact with any warm lead is the promise of a follow-up of some kind.  More often than not, this will be an email.  Make sure to tell your prospective customer during that first contact that your next step will be to send them more information and how you intend to send it.  Then make SURE you tell the person what the subject line of the follow-up email will be and when you will be sending it.  In addition, and this is very important, ask your prospect to keep an eye out for the email and to check their spam folder, especially if they don’t receive it at the time you said it would arrive.  This critical step will instantly improve your delivery success rates.

Golden Rule #2: Craft the Most Effective Subject Line

One of the most surefire ways to heighten your receipt rates when it comes to email is to get the subject line just right.  Although there really are no magic bullets when it comes to this endeavor, there are some generally accepted rules of thumb that can make a big difference.

First, there’s the hotly contested issue of subject-line length.  Although a much greater number of characters can fit on any subject line, research shows unequivocally that less is more.  In fact, the optimal character count, including spaces, is somewhere in the neighborhood of 50 to 80 characters.**

Second, content is a big predictor of whether or not someone will open an email once it is received in their inbox.  According to a recent analysis of more than 40 million emails conducted by MailChimp, a leading email marketing services company, the cardinal rule when it comes to subject line content is: “The best subject lines tell what’s inside, and the worst subject lines sell what’s inside.”***

Recipients, according to their findings, respond best to email subject lines that are straightforward and simple in the sense that they actually describe in a forthright and concise way exactly what the email contains, nothing more.  Believe it or not, getting too fancy, titillating or creative oftentimes backfires.  And yes, it’s that simple.

Third, there are some words that conventional wisdom says you should avoid when crafting your email subject line, only because they are used too often or promise too much, and as a result have negative appeal.  Words like “free” and “money” are among them.  Additionally, all capital letters and overuse of exclamation points don’t resonate well.

There are a whole host of online resources available to you that can assist you with putting together the most effective and appropriate email subject line for your audience when it comes to content.  Just use your search engine to explore keywords and phrases such as “email subject line content rules” or “effective email subject lines,” and the expertise and opinions available to you are practically limitless.

But online resources to improve your email deliverability aren’t relegated to content, which brings us to the final rule.

Golden Rule #3: Take Advantage of FREE Spam-Check Resources

Yes, I know, I used the word “free,” but I had to.  After all, that’s just what a whole host of websites are offering you―a free service and/or tool to assess in some measureable way the likelihood that any email you are sending will reach its intended target.

Please keep in mind that how each website’s service or software scores any given email for deliverability can and does vary.  Some services work on a scale of 0 to 100, with the higher scores being more optimal, while others work on a scale of anywhere from 0 to 5-plus, with higher scores being less optimal.  It can get confusing, I know.  Either way, each spam-checking service will inform you as to how it is ranking your email’s subject line and content so that you can make the necessary adjustments and refinements to achieve a more optimal score as often as necessary.

Ensuring your emails reach their intended target is not a perfect science for sure.  But following these three golden rules should put you on the path to getting it right more often than not.

Related Blog Posts
13 Oct 17 Posted by: Margaret Mallonée
in Marketing & Sales

Are sales down? Do you need to boost sales? Check out our latest tips and tricks to increase sales fast!

Let’s be honest, if sales are low, business and moral are low. Low sales over a period of time can lead to a business shutting down. With online retail giants, like Amazon,...
21 Sep 17 Posted by: Anuj Mishra
in Marketing & Sales

Customer Service - In today’s competitive business world, the availability of customer service is a top priority. This is especially true for online businesses that strive on customer conversions and subscription purchases.

Customer Service - When someone lands on a page searching for a product,...
23 Aug 17 Posted by: Kevin James Culp
in Marketing & Sales

Marketing can pump buyers into your business quickly. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...
6 May 17 Posted by: Kevin James Culp
in Marketing & Sales

Getting Started CRM - Customer Relationship Management software, usually called CRM, can keep your customers happy and boost your sales. The right one makes it easy to track who is buying from you and where they are in the sales cycle.

Getting Started
26 Mar 17 Posted by: Anuj Mishra
in Marketing & Sales

6 Principal Rules of Project Management - If you are about to become a project manager and take on this responsibility for the first time, then it is perfectly understandable if you are a bit anxious.

6 Principal Rules - Even though there is a lot of pressure on you, there is still a way to...
 
   

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
Read More

Video Spotlight

Click Now To Request Information

Click Now To Request Information


Click To Listen To Our Latest Entrepreneur Exchange w/ Shawn Pigg, CEO Hotel Etc.

Click Now To Request Information


Premium Sponsor