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Small Business
Resource Center > Article
How to Set Goals for Your Small Business: First You Zig, Then You Zag
20 Feb 13 Posted by: Kathleen C Lanza
in Plans & Goals
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Setting goals as a new start-up business opportunity, franchise or other small business entrepreneur sounds easy, but to get it done right takes some serious thought and effort. Where to begin? A new goal-setting theory proffered by noted author, mentor and small business consultant Rich Christiansen is a great place to start, according to bestselling authors and business success gurus like Stephen Covey, Roy Williams and Jeffrey Eisenberg, among many others.

The Zig Zag PrincipleThe subject of Christiansen’s latest bestseller of the same name, the Zigzag Principle shows you step-by-step how to set a course to initial profitability, while minimizing the potential risks along the way. In essence, “the road to success is never a straight line,” so go with it.

Whether it’s a business goal or even your most personal goals that are in the offing, obstacles are inevitable. Therefore, according to Christiansen, it’s best to be realistic from the outset and prepared to wend your way around any unexpected challenges you may face, recognizing that zigzagging your way toward what it is you hope to accomplish is actually oftentimes more effective in the long run than bulldozing your way through.

“The Zigzag Principle is a disciplined approach to business and life,” Christiansen writes. “It is not an ‘easy’ approach; in fact, it requires incredible effort to traverse the mountain before you as you make your way to your destination. But being willing to zigzag—and doing it with control—will help you build a business and a life that will be stable and strong.”

To find out more about “The Zigzag Principle” and to access FREE tools that will facilitate your home-based or other small business start-up’s zigzag goal-setting activities, click here on http://www.zigzagprinciple.com/ now!


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