Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Business Opportunities to Own
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Young Entrepreneurs Start-Up Advice —the best advice, helpful tips, and questions for the aspiring, young business owner.

To help you decide if you're ready to start a business, we’ve complied the best young...
Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...


Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
 
Resource Center > Article
Short vs. Long Tail Keywords for Business Opportunities or Franchises
22 Mar 15 Posted by: Kevin James Culp
in Growth & Profit
Share this Article:

"Nowadays, the best way to get into the Top of Google, is to target long tail keywords because they are much less competitive, more profitable and less risky. In addition, they can bring you the same or even bigger number of visitors as a short keyword if you invest in these long tail keywords the same amount of money.

To put it simple, you’ve got 2 options:

OPTION I. Target some very competitive short keyword which may require 1,000 back links to get even close to your competition. After all of this time, energy and money investment, you finally reach #1 for your term.  What does this get you?  If you are really lucky, you could get 10,000 visitors from this keyword per day when you reach and maintain a #1 ranking.

OR

OPTION II. You can target some less competitive, loShort vs. Long Tail Keywordsng tail keywords. For example, you’ll target keywords that require 5 back links each for you to be #1 on Google for each of them. By acquiring the same 1,000 of back links for these keywords, you’ll be #1 on Google for 200 keywords (1000 / 5 = 200). Usually these 200 keywords will bring you even more visitors from Google than that 1 short keyword. But, even if these 200 keywords bring you the same traffic, this option is still much better because of the following reasons:


  • You’ve got a lot of competitors and everyone wants to get high rankings for that short keyword (because it is one of the most popular keyword in your niche). The competition becomes stronger and stronger from day to day. You acquired 1000 back links, your competitor – 1100. You 1200, he – 1300, and so on. So you’ll have to spend more and more and so your profit from it will become less and less. From the other side, a much smaller number of people know that it is more profitable to target long tail keywords, and so, very few companies compete for long tail keywords. In addition, there is very small number of short keywords in any niche and tens and even hundreds more long tail keywords in each niche. So even if someone else also targets long tail keywords, there is a very low probability that he’ll be targeting the same keywords as you. So once you acquired 5 back links for your long tail keyword and reached #1 on Google, you may stay there for years before someone else outranks you. That’s why it is much more expensive to compete for short keywords than for long tail.

  • Because of the strong competition, you can lose your position for the short keyword at any time! If you bank everything on one keyword and lose your position, you’re risking your entire business. From the other side, if you’re #1 on Google for 200 long tail keywords and someone even outranks you for several of them, this won’t affect your business much or even at all.

  • It is less risky to target many long tail keywords and is easier to get high rankings on Google for them also because it looks more natural for Google when your back links all have different anchor texts and different keywords. The more natural your back link profile and your link building campaign looks to Google, the easier it will be for you to get high rankings.

  • In order for your link building campaign to look natural for Google, it is important to use various anchor texts, which help to improve rankings for different keywords of your website. Also when you help to improve rankings for low competitive terms, you increase rankings for competitive keywords gradually, which looks more natural for Google and avoids risks of being penalized.

  • Additionally, long tail keywords have a much higher conversion rate because they are more specific!


In the next post, we'll share another secret and very a strong weapon which can be used against your competitors to outrank them and win the business."


Carpe Diem My Friends


SOURCE: Links Management

Related Blog Posts
21 Apr 17 Posted by: Kevin James Culp
in Growth & Profit

Offering Financing Boosts Bottom Line - Staying afloat takes capital. But the process of attracting financing is confusing for small business owners.

Offering Financing Boosts Bottom Line - Here is a look at how you can offer help with financing and credit to small business owners. You earn...
19 Aug 16 Posted by: Kevin James Culp
in Growth & Profit

The Business Franchise Opportunity Sales Tips 7 Part Series was an idea launched by Keith Shaffer Director of Personal at TheLocalProject.net two weeks ago after a coaching session.  The credit goes to him for this...

10 Feb 16 Posted by: Kevin James Culp
in Growth & Profit
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is.  We receive lots of emails from people about various issues and we are always happy to help.  We also in many cases learn how we can do business better for the future.  Today, I share with you an actual letter we received...
29 Dec 15 Posted by: Kevin James Culp
in Growth & Profit
Funding is the lifeblood of any business. The principle reason entrepreneurs put off starting their own business is lack of it. Raising funds from venture capitalists, friends and family is fraught with danger and is often very time consuming. Funding your business by mortgaging your home is risky too....
1 Dec 15 Posted by: Kevin James Culp
in Growth & Profit
You would like to increase your reach to mobile customers. That is good and awesome; and truly we do wish you much success in being able to achieve this great goal, which will enable you to increase your revenue potentially, which is the main reason you want to do this in the first place. So here are...
 
   

I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
Read More

Video Spotlight

Virtual Financial A Home Business in Financial Services You are going to want to see this Video!

Virtual Financial Group


Premium Sponsor