Home Advertise Contact Blog Advertiser Login High-Yield Investments
Newsletter Signup

Business Opportunities
Change Your Life Get Into Business For Yourself Online Business Opportunities
Home-Based Business Opportunities
Licensee Opportunities
Low Cost Opportunities
Distributorship Opportunities
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Buy Business Opportunity Franchise - Owning a business is as popular as every in the U.S. Thousands buy a business or Business Opportunity or Franchise each year. Will you be one of them?

Buy Business Opportunity Franchise - Here is a look at who is currently buying new businesses, the hottest...

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

Drone Technology - Don’t think drones and franchises and businesses opportunities have anything in common? Think again. Drone technology is transforming the way many industries tackle a wide range of everyday services.

Drone Technology - Here is a look at how drones are impacting the way businesses...
Business Opportunity for Sale

Sponsors

Get a piece of the BILLION DOLLAR APP INDUSTRY! LOCK IN A TOP POSITION. Click of Call Bill Toth Phone: (716) 345-1888
Need To Fill Positions Fastest Growing, All Inbound Call, Direct To Consumer Distribution Team In The USA! 217-718-4744
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
Working-At-Home is easier said than done I know. Is this you though? Do you want the freedom of running... Read On
Home-Based Business ownership can be the most rewarding endeavor you will ever undertake. The new year... Read On
Flexible work schedule, no experience needed, and complete training and support available!
Be A Distributor
Work-at-Home
Small Business
Resource Center > Article
Small Business Daily Deals: Do or Dud?
22 Mar 13 Posted by: Kathleen C Lanza
in Featured Articles
Share this Article:

If you’re a business opportunity, franchise or other small business owner, chances are that you’ve at the very least thought about using daily deals to lure customers as part of your overall marketing plan. But where once they were all the rage, controversy over their actual effectiveness has been growing steadily of late.

Proclaiming “The Affair Is Over” between small business and daily deals, a recent Businessweek article by Karen Klein cites a number of instances where small business owners are now shying away from the once revered practice, largely for two key reasons: 1) They have repeatedly suffered an overall average net loss per order, and 2) Daily deals, in their view, generate little to no repeat business. One small business owner who was interviewed for the piece had this to say: “The average customer we gain through our own marketing initiatives repeats business with us at a significantly higher rate.”

Moreover, a Manta survey conducted last fall revealed that a full 82% of small business owners did not intend to use daily deals to increase holiday traffic. And only 3% reported that their past efforts had generated any repeat business.

Perhaps nowhere are growing sentiments like these reflected more strongly than in the fact that daily-deal pioneer Groupon’s shares are down 80% since its initial public offering in November 2011. At the same time, the company’s chairman, co-founder and newly appointed co-CEO, Eric Lefkofsky, spoke out publicly just last week for the first time since taking over the company’s day-to-day operations in defense of daily deals. “Demand for Groupons has never been higher,” he said. “Our customer satisfaction scores have never been higher.” And as for the ratio of merchants who choose to run with Groupon again? He reports that number is more than 50%.

So what gives?

It’s hard to say, especially when a survey conducted just weeks ago by Constant Contact seems to support Lefkofsky’s assertions. In fact, its findings refute much of what, by many, is perceived to be the new and fairly negative conventional wisdom when it comes to daily deals.

When small business owners were asked which technology tools they deem to be most effective in attracting new customers, daily deals came up on top at 53%, followed closely by Internet ads at 51%. However, when asked which tools are effective at both attracting AND engaging new customers, email marketing falls back to the sixth position at 50% behind other options, such as websites (77%), blogs (69%) and social media (60%). Nonetheless, it holds its own.

“Deals can be a powerful tool,” said Dave Gilbertson, vice president and general manager of SaveLocal™ from Constant Contact, a Groupon/Living Social alternative that promises a better deal for small business owners. “But perhaps more than any other tool, they need to be done right, or they can be highly detrimental to a small business owner. That means giving small businesses greater control.”

With SaveLocal™ from Constant Contact, the company claims, deals are structured so that merchants control the discount as well as the volume of their deal. This can be especially important given their narrow profit margins.

While daily deals in and of themselves are rarely if ever enough to drive small-business growth and profitability. However, they can be a very important tool in any small business owner’s overall marketing mix, especially if they’re well executed with eyes wide open to the realities of what they can and can’t accomplish. Daily deals as an integral part of a full complement of in-person and online interactions, amplified by social media, can effectively create customer awareness about products and services as well as sustainable long-term relationships.

But every business is different. That’s why it’s so important NOT to fall prey to the anecdotal offerings of others and to follow your own instincts. Do your homework. Find a reputable company that can offer you valuable insight and demonstrable results. Then plan, execute and make your own decision.

As with anything else, the right choice when it comes to daily deals is the one that works best for you.

For information on daily deal options to meet your small business marketing needs, go to:

Groupon

Living Social

SaveLocal*

*SaveLocal offers a FREE introductory webinar for small business owners who want to learn how they can grow their business and get more local, qualified new customers. Simply click here on FREE SaveLocal Webinar now for more information!

Tell us what you think... Have you used daily deals in marketing your small business? Why or why not? What kind of results have you gotten? What other marketing strategies do you recommend?

 

 

 

 

Live On Your Own Terms
Related Blog Posts
29 Sep 16 Posted by: Kevin James Culp
in Featured Articles

Buy Business Opportunity Franchise - Owning a business is as popular as every in the U.S. Thousands buy a business or Business Opportunity or Franchise each year. Will you be one of them?

Buy Business Opportunity Franchise - Here is a look at who is currently buying new businesses, the hottest...
Live On Your Own Terms
15 Sep 16 Posted by: Kevin James Culp
in Featured Articles

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

Live On Your Own Terms
8 Sep 16 Posted by: Todd Hatch
in Featured Articles

Drone Technology - Don’t think drones and franchises and businesses opportunities have anything in common? Think again. Drone technology is transforming the way many industries tackle a wide range of everyday services.

Drone Technology - Here is a look at how drones are impacting the way businesses...
Live On Your Own Terms
6 Sep 16 Posted by: Kevin James Culp
in Featured Articles

Better Salespeople - “One thing I do know is you have to be able to sell if you own almost any type of opportunity and if you can't you should hire someone who can. Problem is what type of person makes the best salesperson that you can count on and why?", says business opportunity...

Live On Your Own Terms
10 Aug 16 Posted by: Kathleen C Lanza
in Featured Articles

Free Business Opportunity Seekers is what I Googled just now to see what came up. I know that many are looking to get into a business with no money. Yet, hey have the actual potential to make it not just invest a lot of sweat equality that goes no where.

OMG it was MLM city and a nightmare...
Live On Your Own Terms
Featured Listings
Entrepreneur
Be Your Own Boss

The Billion Dollar Salesman -Serving the World for 28 Years! I’ve truly lived a blessed life and I have also been fortunate to have many mentors that provided me with guidance and motivation. As a result of learning how to do things the right way the companies that I’ve owned have generated just...

Read More

Opportunity Video Spotlight

United Games! The first and only business that will pay you 24/7 365 days a year when people are watching NFL, NBA baseball, soccer, cricket, rugby, hockey in fact any major sport anywhere in the world.

Premium Sponsor


Launch a local deals website and Loyalty program. Turn-key local deals website setup on your own domain! 100% your business. Keep 100% your sales. Work on your time! No Experience Needed.

Benefits of Launching a Perks Nearby Business Are As Follows:
  • Exclusive to your area and Deals website and app
  • Loyalty Program and Your own brand & logo
  • 100% your business, you keep 100% of the sales
  • Work on your time and Multiple revenue streams
  • Web & Mobile Deals
  • Loyalty Program and Social Deal Apps
  • Text Deals and Affiliate Deals
  • Innovative technology and Marketing support
  • Training and support
Perks Nearby provides a turn-key and loyalty program business that gives you everything you need to be successful in your community.