Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Business Opportunities to Own
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Business Opportunity Security — Is Your Website Safe?Another techie irritation is on the horizon, and it’s one you don’t want to ignore. You could lose customers if you don’t have a web address...

Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...


Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
Small Business Online Reputation Management: Salvation or Scam?
25 Sep 13 Posted by: Kathleen C Lanza
in Featured Articles
Share this Article:

As a business opportunity or other small business owner, what do your customers, employees and clients find out about you when they go looking for you online? Do you even know? If you don’t, should you? And once you do know, good or bad, what then?

Welcome to the world of online reputation management, otherwise known as ORM. It’s the ongoing endeavor to monitor and manage the way you and your company are perceived in today’s increasingly techno-savvy and interconnected world. And it’s something you need to know a little something about, if for no other reason than to be aware that where there are pros, there are also cons.

AvoidTraps

On the face of it, ORM may look like a completely reactive exercise focused on combatting negative reviews, addressing complaints, counteracting low ratings and overall salvaging your good name. But that’s only half the story.

It’s also about being proactive. In fact, ORM is as much or more about reputation building as it is repair. In this day and age, if you don’t take steps to guide and control the ongoing narrative about you and your company from the outset, someone else will…and that can become a real and expensive problem.

ORM’s ability to make or break a small business should come as no surprise when you consider that 74% of consumers say they will change their mind about a company based on a bad review, according to research findings from Harris Interactive. Add to that the fact that numerous research studies now show that the trust that your potential customers place in online reviews is growing exponentially with each passing year and engaging in some form of ORM only makes sense, if nothing else than for the sake of your bottom line.

Today the number of ORM companies that specialize in helping business opportunity and other small business owners like you to monitor and manage your and their online profiles is enormous and is growing every year. Their goal? To ensure only the most positive information about you, your company and your brand rises to the top—hovering somewhere on the first two enviable pages—as a result of any keyword or phrase search that matters most to you and your industry and to combat any negative fallout as well.

The good news? Some of them have gotten quite good at it.

However, there’s been some talk lately about whether or not this is an industry that can claim true bragging rights or if its own reputation should be called into question.

In her must-read Forbes article from last May titled “The Dark Side of Reputation Management: How It Affects Your Business,” Cheryl Conner writes, “It seems there is much currently happening that is unseemly and even illegal in the world of ORM.” She goes on to quote a source who goes so far as to label what even some of the more reputable ORM companies are doing as “mafia extortion,” leading Conner to sum it up this way: “What a racket!”

While going into all the details about how some of these companies are engaging in some pretty unseemly behavior and rigging the system would be way too cumbersome here, the takeaway is this…

Conner’s research makes it clear that there are more than a few bad apples in the ORM business right about now, and that is something that any smart business opportunity or other small business owner needs to be aware of and know more about. At the same time, there are also some very reputable companies who are doing good work for their clients in this area. So the onus is on you as an informed consumer to do the necessary legwork to find solid, reliable and, dare we say, reputable help to manage your online reputation when and if you need it.

So what's your best bet if you want to make sure you’re getting what you need from a pro and not a con? Ask for references. Take the time to talk to prior customers of the ORM firm you want to work with before you sign a contract of any kind. And if you think you’re already in too deep and you’re being scammed, seek legal counsel to assist you right away.

Meantime, do yourself a favor and click here to read Conner’s article. It’s a great first step toward understanding the ins and outs of ORM, and it will get you thinking more clearly about what approach, if any, would be best for your business opportunity or other small business.

One thing you can be sure of when it comes to ORM? Taking a little time to read up on the whole subject is worth it when the stakes are so high.

 

Related Blog Posts
26 Sep 17 Posted by: Kevin James Culp
in Featured Articles

Business Opportunity Security — Is Your Website Safe?Another techie irritation is on the horizon, and it’s one you don’t want to ignore. You could lose customers if you don’t have a web address...

14 Sep 17 Posted by: Kevin James Culp
in Featured Articles
Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...
3 Sep 17 Posted by: Kathleen C Lanza
in Featured Articles

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...

18 Aug 17 Posted by: Kevin James Culp
in Featured Articles

Changing Your Life - Do you look around at your cubicle and dream of the day when you view the world from your yacht? You can do it if you follow the right steps.

Changing Your Life- The dreamer’s road from wage slave to millennial millionaire is paved with hopeful thoughts. The winner’s road...
1 Jun 17 Posted by: Kevin James Culp
in Featured Articles

Find Great Business Opportunities - Book-of-the-Month - Author David Alford maintains that “opportunities come everyone’s way,” but few people know what to do when they find one. And in fact, few people actually know how to find the best ones.

That’s why he wrote
 
   

I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
Read More

Video Spotlight
First Watch This Video

Virtual Financial A Home Business in Financial Services

Now... Want to see how you can have all of this?... FROM HOME... VIRTUALLY NO OVERHEAD... and WITHOUT HAVING TO BECOME A FINANCIAL EXPERT?

THENWatch THE NEXT VIDEO


Premium Sponsor