Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Business Opportunities to Own
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...

Marketing pumps leads and buyers into your business. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
 
Resource Center > Article
Small Business Saturday. "Black Weekend." The Results Are In…
28 Nov 12 Posted by: Kathleen C Lanza
in Growth & Profit
Share this Article:

Now that all the numbers have been crunched and the data is in, it’s safe to say that this year’s Small Business Saturday was on balance a great success. But then many of you business opportunity, franchise and other small business owners know that already, right? At least we hope so given that an estimated 46% of you made the effort to incorporate Small Business Saturday into your holiday marketing strategy this year.

Black Weekend Results for Black Friday, Small Business Saturday, and Cyber Monday

 

In fact, the overall results of this Black Friday weekend were pretty darn encouraging. And let’s face it, we could all use a little encouragement right now, what with all the gloom and doom about the so-called fiscal cliff looming over us.

So here's the good news...

According to the National Federation of Independent Business (NFIB) and American Express, U.S. consumers spent $5.5 billion “shopping small” this past Saturday. But perhaps just as important, awareness about this relatively new annual event jumped markedly, prompting American Express OPEN president Susan Sobbott to say it “has become an integral part of the holiday shopping season” after just three short years. In fact, consumer awareness about Small Business Saturday jumped to 67 percent, up from just 34 percent two weeks ago. And nearly half (47%) of those who knew about it did shop small on Saturday as a result. What’s more, American Express card small business transactions were up 21 percent over last year.

Supported by hundreds of corporations and small business organizations as well as elected officials from all 50 states and Washington, D.C., this year’s outcome was also most certainly a result of unprecedented social media buzz about the event. More than 3.2 million people “liked” Small Business Saturday’s Facebook page, while an estimated 213,000 tweets with hashtags such as #smallbizsat and #shopsmall also spread the word.

As for “Black Weekend” as a whole, the world’s largest counter of retail foot traffic, ShopperTrak estimates that foot traffic was up 8.2 percent over last year, and retail sales increased by 2.7% as shoppers spent roughly $22 billion over the course of the four days. Citing the fact that the significance of “Black Friday” is being diminished as the holiday shopping season starts earlier each year and promotions have been expanded across many days, ShopperTrak’s founder, Bill Martin, had this to say: “Even though retail sales were slightly down on Black Friday, traffic and sales for the weekend as a whole increased over 2011.”

Some of that is undoubtedly as a result of unprecedented online buying this holiday season. Great deals coupled with an increasing number of technologically savvy consumers with various hand-held and other devices made for the most successful Cyber Monday to date. According to IBM, sales were up a full 30% from last year, easily eclipsing the 18% to 20% many experts predicted.

Overall, most retail industry pundits agree that this year’s kickoff to the holiday shopping season was clearly a success. That, coupled with the fact that consumer confidence, business spending and home prices are all up, gives many of us reason to believe that the economy may be taking a long-awaited turn for the better and charging ahead. Now all we can do is hope that the politicians in Washington don’t get in its way.

 

Related Blog Posts
21 Apr 17 Posted by: Kevin James Culp
in Growth & Profit

Offering Financing Boosts Bottom Line - Staying afloat takes capital. But the process of attracting financing is confusing for small business owners.

Offering Financing Boosts Bottom Line - Here is a look at how you can offer help with financing and credit to small business owners. You earn...
19 Aug 16 Posted by: Kevin James Culp
in Growth & Profit

The Business Franchise Opportunity Sales Tips 7 Part Series was an idea launched by Keith Shaffer Director of Personal at TheLocalProject.net two weeks ago after a coaching session.  The credit goes to him for this...

10 Feb 16 Posted by: Kevin James Culp
in Growth & Profit
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is.  We receive lots of emails from people about various issues and we are always happy to help.  We also in many cases learn how we can do business better for the future.  Today, I share with you an actual letter we received...
29 Dec 15 Posted by: Kevin James Culp
in Growth & Profit
Funding is the lifeblood of any business. The principle reason entrepreneurs put off starting their own business is lack of it. Raising funds from venture capitalists, friends and family is fraught with danger and is often very time consuming. Funding your business by mortgaging your home is risky too....
1 Dec 15 Posted by: Kevin James Culp
in Growth & Profit
You would like to increase your reach to mobile customers. That is good and awesome; and truly we do wish you much success in being able to achieve this great goal, which will enable you to increase your revenue potentially, which is the main reason you want to do this in the first place. So here are...
 
   

I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
Read More

Video Spotlight

Virtual Financial A Home Business in Financial Services You are going to want to see this Video!

Virtual Financial Group


Premium Sponsor