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Sales Success Inspiration - Hello my friends and welcome to another installment of The Special Sauce Series on Sales.

Sales Success Inspiration is the name of the game today.  We left off with the last post "

No Sales! The Leads Suck! After ten years in the industry I have heard this more than once. In fact, I hear this so often that a series of educational blog posts are needed to educate sellers on how to close more deals - period.

No sales! Now, first I preface this entire post with one thought...

She Means Business: Turn Your Ideas into Reality and Become a Wildly Successful Entrepreneur Is our Book-of-the-Month.

Carrie Green began her entrepreneurial life at the tender age of 20, starting a company that would go global in just a few years. She has turned her experience...

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Resource Center > Article
When It Comes to Social Media, Clarity of Purpose and Practice Matter
10 May 12 Posted by: Kathleen C Lanza
in Marketing & Sales
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Millions of home-based and other small business, business opportunity and franchise owners are using social media to market their businesses, but are they really clear on what the true benefits of their efforts might be? According to findings from a recent Social Media Examiner survey featured on Pagemodo, business owners might be surprised to learn that "growing sales" is not at the top of the list.

In fact, the research shows that while business owners and marketing professionals view social media as an important part of the marketing mix, they all agree that its primary benefit is NOT so much to increase sales but exposure. Of course, increased exposure may ultimately lead to a greater number of sales, but direct cause and effect over time can be tough to determine. Perhaps that's why every individual surveyed ranked “improving sales” last of all their choices in every case. Other primary benefits such as increased traffic subscribers, improved search rankings, created new business partnerships, generated qualified leads and reduced marketing expenses consistently ranked higher.

Moreover and perhaps not surprisingly, the survey found the best social media outcomes were generated by those individuals with the most experience. Proof positive once again that “Practice makes perfect!”

According to these latest findings, the bottom line on social media marketing is much like business in general: Before you spend your time or money, it’s important to understand not only what you are doing but why, and once you’re clear, you need to keep at it if you want to see real results!

 

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SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
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