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Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...

Entrepreneurs' Day 2016 on the 15th was outshined by politics, climate change discussions and so much more.  That is a real shame since small business is the backbone of this Country.

Entrepreneurs' Day - In my world it is Entrepreneurs' Day every day! I think, sleep and breath Entreprenuership...

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If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?
How Many Leads Does It Take To Close A Sale?
This Article is now live on our blog and I know could be very insightful for many. Read On
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
When It Comes to Social Media, Clarity of Purpose and Practice Matter
10 May 12 Posted by: Kathleen C Lanza
in Marketing & Sales
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Millions of home-based and other small business, business opportunity and franchise owners are using social media to market their businesses, but are they really clear on what the true benefits of their efforts might be? According to findings from a recent Social Media Examiner survey featured on Pagemodo, business owners might be surprised to learn that "growing sales" is not at the top of the list.

In fact, the research shows that while business owners and marketing professionals view social media as an important part of the marketing mix, they all agree that its primary benefit is NOT so much to increase sales but exposure. Of course, increased exposure may ultimately lead to a greater number of sales, but direct cause and effect over time can be tough to determine. Perhaps that's why every individual surveyed ranked “improving sales” last of all their choices in every case. Other primary benefits such as increased traffic subscribers, improved search rankings, created new business partnerships, generated qualified leads and reduced marketing expenses consistently ranked higher.

Moreover and perhaps not surprisingly, the survey found the best social media outcomes were generated by those individuals with the most experience. Proof positive once again that “Practice makes perfect!”

According to these latest findings, the bottom line on social media marketing is much like business in general: Before you spend your time or money, it’s important to understand not only what you are doing but why, and once you’re clear, you need to keep at it if you want to see real results!

 

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SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
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