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Resource Center > Article
Credit Cards - How To Start Accepting Them
25 Aug 09 Posted by: Kevin James Culp
in General Information
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Grow Your Business & Selecting A Merchant Service That Best Suits Your Specific Needs Is Easier Than You Might Have Thought… If you currently don’t accept credit cards as a method of payment you’re potentially missing a significant way to increase your sales, as many studies and polls have shown that credit and / or debit cards are consumers’ preferred method of payment and that accepting them may increase sales by almost 70%.

This is also true of business opportunity or small franchise sales. Buyer’s who may not be able to secure a small business loan in today’s economic market or have the initial cash on-hand still desire to purchase a business opportunity, and credit cards are often their best option.  So, if a potential buyer knew they could buy your business opportunity by placing the initial fees on plastic you very well may close more of the leads you call.

There’s a myth that it takes a great deal of effort to get your business started processing credit cards. That is not really the case. There are however, several key elements to selecting a merchant account provider (the entity that will set you up to process plastic) Here are some things to consider:

• How to securely accept credit cards on-line.
• How to minimize processing charges & fees.
• How to know which credit card processing companies might be better than others.
• How will they benefit your company and ultimately boost your bottom line?
• Are they affordable?
• Are they reliable?
• What are the set-up costs?

I suggest doing your homework to determine which one has the features you need. Here are some other features to look for:

• Payment gateways
• Virtual terminals
• How long it take for payments to clear
• e-Check services
• Point of sale card readers
• Recurring billing
• Online shopping cart for Internet sales

You will then want to look at how the merchant service protects your business. Some features you will definitely want from the company you select to do business with should include:

• Fraud protection
• CVV2 acceptance
• Real-time processing
• Address verification
• SSL

Then you need to consider what credit and/or debit cards you wish to accept and if the merchant service company supports those credit and/or debit cards. The most commonly accepted credit cards are:

• Discover
• Visa
• American Express
• MasterCard

To take the guesswork out of your search I suggest a company who has been in business helping businesses just like yours. The Transaction Group has been committed to bringing the power of payment technology with innovative and easy-to-use products that are supported by unmatched customer service.

Credit Cards - The Transaction Group

As a recognized leader in the industry, their experience gives you the skills to guide you through the process of accepting credit cards by carefully evaluating your specific processing needs. They can tailor merchant account solutions that maximize efficiency, security, and most of all cost savings for your business.

You can call them toll-free at 1-888.383.8056 or visit them HERE for help to jump-start your sales and make it easier for prospects to buy from your business. Call them today and do your homework as you have nothing to loose by investigating how to boost your bottom line and close more leads you call on. If you already have a merchant service solution use this tool as a means to close the deal!

Check out the History of Credit Cards.

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I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
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