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Resource Center > Article
Start Now and Make the Most of 2012's Small Business Saturday
14 Sep 12 Posted by: Kathleen C Lanza
in Marketing & Sales
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The three biggest shopping days of the year are just around the corner―Black Friday, Small Business Saturday and Cyber Monday. This year’s grand trifecta begins on Friday, November 23. But it’s Saturday, November 24 that will be most important for many business opportunity, licensee opportunity, distributorship, franchise and other small business owners.

For the third year running, American Express OPEN will be promoting that Saturday, the one after Thanksgiving and Black Friday, as Small Business Saturday―a day when holiday shoppers are encouraged to patronize smaller businesses on Main Street as opposed to shopping malls or other large retailers. An estimated 100-plus million people participated in last year’s effort, and this year is expected to be even bigger.

Don’t miss this exciting chance to be part of a growing movement that promotes the products, services, importance and contributions of small business owners. This is YOUR day! And NOW is the time for you to start planning so your business can capitalize on this once-a-year opportunity.

While the official campaign for this year’s event has yet to kick off, online survey and event, email and social marketing industry leader Constant Contact has created a Small Business Saturday Toolkit to help small business owners who want to start building buzz and momentum about the big day. The Toolkit is available online free-of-charge to any small business owner, whether they are a Constant Contact customer or not.

To download the Toolkit, simply click here on Constant Contact’s Small Business Saturday Resource Center now. You can also register your small business to receive official campaign information and materials as they become available by clicking on http://shopsmall.com/, and don’t miss out on joining the Small Business Saturday movement on Facebook at https://www.facebook.com/SmallBusinessSaturday as well.

 

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