Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Business Opportunities to Own
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...

Marketing pumps leads and buyers into your business. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
 
Resource Center > Article
The Ideal Length of Blogs, Social Media Posts, Podcasts
30 Nov 15 Posted by: Kevin James Culp
in Featured Articles
Share this Article:

When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules. Delivering content online means you have to find the ideal length of blog posts, social media - FaceBook posts, twitter posts, blog posts, podcasts, e-mail and whatever other means you may use to communicate with your readers.

It is hard to owners of internet businesses and business opportunities to spend much time on their blogs, social media and other marketing methods. Whether they have established companies or start-ups, they work hard to manage projects, connect with customers and keep suppliers happy. That leaves little time for the finer points of writing and marketing for entrepreneurs.

Why It Matters

They tend to consider social media posts especially not too important, just as long as the words are spelled right and something gets posted regularly. But look below and you will see that is clearly isn’t the case. The researchers who spend their careers studying tweets, posts, blogs, videos and pins have discovered very specific preferences on the part of your readers.

Visitors online are bombarded with noise in the form of graphics, videos, audio and words. You need to cater to their preferences in order to get seen and get read, to stand out from the crowd. So be sure to go with the flow when it comes to the length of your content. You stand a much higher chance of engaging with your customers and prospects.

Here is a guide you can refer to. It covers the most effective lengths for all the types of copy you use to get your message across about your business opportunity. Most of the data is taken from Adweek.

The Ideal Number of Characters

Twitter: make your tweets 71 to 100 characters long. Did you know that if you make it shorter than 100 characters, you have a 17% greater chance of getting people to read it?

Facebook: make your posts about 40 characters long. This might be a shock to users, since that is shorter than ideal Twitter lengths. But experts who study social media marketing have discovered that when your post is 40 characters or shorter, it gets a whopping 86% higher rate of engagement.

Google+: keep your headline for Google+ posts to 60 or fewer characters. If you just can’t manage that, keep your readers’ attention by using a teaser headline that entices them to keep reading.

Blog paragraphs: use big fonts in your first paragraph and no more than 40 to 55 characters in the first few lines. The big type and short lines makes your copy more scannable, an essential if you want people to peruse what you write.

Domain names: this is tough because so many good short names have already been taken. But if possible, keep your domain name to eight or fewer characters. This makes them memorable and simpler to spell. Never use hyphens, even if you think that makes the name easier to parse. Experienced marketers also say that you shouldn’t use numbers either. Always try to get a .com, not one of the other extensions. Readers feel it gives your domain more credibility.

Hashtags: Six characters is all you get for an ideal hashtag. Obviously there are many on social media that are much longer, but studies show that short ones get used more often. Never start your hashtag with a number. Use idioms and slang very carefully. They can easily be misunderstood, potentially losing readers.

Email subject lines: the all-important subject line should be no more than 28 to 39 characters. It’s hard to tell a story using so few, but short ones get an open rate of 12.2%. Even better, their rate of being clicked on is at 4%.

Title tags: these need to be at 55 characters or fewer. If longer than 60 characters, it gets automatically shortened using those irritating three periods (the ellipse).

The Ideal Number of Words

Blog headlines: keep your headline to six or fewer words. It can be extremely hard to sound interesting in six words or less, which is why headline writing is considered an art form. Did you know that readers tend to absorb the first three words of your headline and the last three words? When you limit yourself to six words, you know they will read the whole thing!

LinkedIn posts: write B2B posts that are 16 to 25 words maximum. If you are doing B2C marketing, you can splurge with 21 to 25 words. These are the numbers that statisticians have found get the highest number of shares, which is what it’s all about.

Blog posts: now that you’re sure everything needs to be super short, here’s a surprise. It turns out your blog posts should be 1,600 words, considerably longer than the standard 500-word blog post. Of all the blog posts online, 74% of those that visitors stay to read can be finished in three minutes. It will get read by 94% if it takes less than six minutes to read.

The Ideal Number of Minutes

YouTube: your videos should be just three minutes long or less. People do not have long attention spans.

Podcasts: even if you have a fascinating person to interview, keep your time at 22 minutes or less. Researchers studied students. They discovered that their attention span and their ability to retain information was highest in the 15- to 20-minute range. And just awful after 20 minutes.

TED talk: if you get invited to give a prestigious TED talk, keep it at 18 minutes or less. The people behind the talks require presenters to stick to this number. It keeps listeners interested and also encourages conciseness from the people giving the talk.

Slideshare: when sharing your slides, keep the entire presentation to six minutes or less. That comes out to around 61 slides, according to the people to track these things. And of course, keep your design elements crisp, clear and inviting.

The Ideal Image Size

Pinterest: make your images on this highly visual site taller than they are wide. If you are looking for the number of pixels, graphic maker Canva has established a template of 736 pixels wide by 1103 pixels tall.

The Ideal

Related Blog Posts
14 Sep 17 Posted by: Kevin James Culp
in Featured Articles
Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...
3 Sep 17 Posted by: Kathleen C Lanza
in Featured Articles

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...

23 Aug 17 Posted by: Kevin James Culp
in Featured Articles

Marketing pumps leads and buyers into your business. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...
18 Aug 17 Posted by: Kevin James Culp
in Featured Articles

Do you look around at your cubicle and dream of the day when you view the world from your yacht? You can do it, if you follow the right steps.

The dreamer’s road from wage slave to millennial millionaire is paved with hopeful thoughts. The winner’s road is built with one tiny change after another,...
27 Jul 17 Posted by: Kevin James Culp
in Featured Articles

How To Buy A Business Opportunity is not an easy question to answer off the top of my head.  I get asked this question at least once a day hence this blog post to better define my live calls I've had with potential buyers considering self-employment.

How To Buy A Business Opportunity: Business...
 
   

I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
Read More

Video Spotlight

Virtual Financial A Home Business in Financial Services You are going to want to see this Video!

Virtual Financial Group


Premium Sponsor