Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Conversion Rate Optimization - Every business owner knows the importance of a good online presence to increase a company’s visibility in a crowded and competitive marketplace. But getting more visitors and broader publicity is only half the story.

By improving conversion rates, you can give...

Offering Financing Boosts Bottom Line - Staying afloat takes capital. But the process of attracting financing is confusing for small business owners. That’s why a system like FundAbility is so powerful.

Offering Financing Boosts Bottom Line - Here is a look at how you can offer help with financing...

International Business Expansion - Once your business has established itself on the domestic scene, you should then think about the next steps for your company to help it develop and grow.

International Business Expansion - One option you may want to consider is to take your business overseas...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
FundAbility
Need Funding? Need To Offer Financing To Close More Deals? We Have Access 7,000+ Credit Providers. Learn more now...
 
Resource Center > Article
The Secret to Getting Your Customers to Open Your Emails? It’s Not What You Think!
17 Jul 13 Posted by: Kathleen C Lanza
in Featured Articles
Share this Article:

These days email is a critical part of most business opportunity and other small business owners’ overall communications strategy, especially where marketing and keeping up with customers is concerned. But in a world where we’re all already overwhelmed with the sheer number of emails we’re getting each and every day, how do you stand out among the crowd? What’s the real secret to ensuring your emails actually get opened so that they even have the slightest chance of getting your message across?

4-reasons-people-subscribe-open-emailAccording to leading email marketing communications leader MailChimp, the answer may sound counter-intuitive, but it’s actually backed up by careful analysis and evaluation. So here it is: Keep your subject lines straightforward, yet descriptive. In other words, describe the subject of your email and keep it simple.

But adhering to the KISS method—Keep It Simple, Stupid—to obtain high open rates doesn’t necessarily mean your subject lines have to be boring, stale or lack creativity, especially if you take the time to set recipients’ expectations ahead of time. The difference may lie in being able to decipher a “soft-sell” customer from one that is expecting or has signed on for and may welcome the more “hard-sell” approach, all of which points up the benefits of segmenting and targeting your customers early on using such strategies as opt in/opt out and soliciting feedback, among others.

As for why the open rate is so much greater for emails that adhere to this one simple rule, MailChimp has a theory that all that email overload we’re all experiencing has led many of us to assume that even hints of spam or anything that sounds too blatantly “markety” doesn’t even deserve a second glance. Too pushy or over the top, and that email is headed right for the trash.

So while every fiber of your being as a small business owner wants to grab your readers’ attention, conveying too much excitement or using seemingly in-their-face or flowery language may not be the way to go. Why not try things another way and see how you do? After all, when it comes to email, experimentation is cheap.

For more great insight on what works when it comes to email marketing and the best and worst email open rates, go to MailChimp.com now! And for another good overview of the most effective email subject line formulas, here’s a good resource from local business online marketing leader ReachLocal: 15 Subject Line Formulas That Work.

What success or failure have you had in using email to reach your customers? Any tips to share? We and our readers would love to hear from you!

 

Related Blog Posts
23 Apr 17 Posted by: Sally Keys
in Featured Articles

Conversion Rate Optimization - Every business owner knows the importance of a good online presence to increase a company’s visibility in a crowded and competitive marketplace. But getting more visitors and broader publicity is only half the story.

By improving conversion rates, you can give...
21 Apr 17 Posted by: Kevin James Culp
in Featured Articles

Offering Financing Boosts Bottom Line - Staying afloat takes capital. But the process of attracting financing is confusing for small business owners. That’s why a system like FundAbility is so powerful.

Offering Financing Boosts Bottom Line - Here is a look at how you can offer help with financing...
19 Apr 17 Posted by: Tom Ollerenshaw
in Featured Articles

International Business Expansion - Once your business has established itself on the domestic scene, you should then think about the next steps for your company to help it develop and grow.

International Business Expansion - One option you may want to consider is to take your business overseas...
17 Apr 17 Posted by: Sally Keys
in Featured Articles

Effective Project Management - Managing projects effectively to keep them on track, on time and on budget is critical to every business. However, it is particularly so for a small or fledgling business where resources...

6 Apr 17 Posted by: Sally Keys
in Featured Articles

Home-Based Business Pros and Cons - Getting up early, struggling through traffic during the daily commute, hours spent in a strip light lit office getting headaches, being distracted by colleagues with too little to do, a micromanaging boss, and a general sense of disengagement.

Home-Based...
 
   

Entrepreneur Exchange is our forum where we interview the Influencers, CEO's, Author's, Business Owners Of All Types, Shapes and Sizes.

Entrepreneur Exchange: Today, we sat down with Marc Winkelman, CEO of
Video Spotlight
You're invited to view a Bartercard Online Franchise Presentation.

Premium Sponsor