Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Find Great Business Opportunities - Book-of-the-Month - Author David Alford maintains that “opportunities come everyone’s way,” but few people know what to do when they find one. And in fact, few people actually know how to find the best ones.

That’s why he wrote

Optimizing Your Business for Mobile - Not too long ago, your business would be considered tech savvy if your website was easy to read on a smartphone and employees could access their emails on the go.

But, with how quickly the digital world is moving these days, this is just the beginning...

Conversion Rate Optimization - Every business owner knows the importance of a good online presence to increase a company’s visibility in a crowded and competitive marketplace. But getting more visitors and broader publicity is only half the story.

By improving conversion rates, you can give...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Kaeser & Blair Promotional Products
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
 
Resource Center > Article
The Special Sauce – Opportunity Feed vol. 1.5
23 Nov 14 Posted by: Kevin James Culp
in In The News
Share this Article:

The Brickell Bubble… will it happen or won’t it? Edition v1.5: For those of you not living in downtown Miami called Brickell over the last few years you’ve missed a building of a city pretty much.  It makes me wonder with a billion dollar mall and an estimated 34 new buildings mostly sky scrapers how they will sustain this growth in such a small area across the bay from famed South Beach and Millionaires Row.

The Brickell Miami & Franchise Portal Bubble

The Franchise Portal Bubble – is the market oversaturated with them and why are they focused on business opportunities since the market turn of 2008 are the questions I asked myself?  The answer is obvious – Franchise Expansion tanked like everything else, but some business opportunities actually picked up speed.  Franchise Portals that wouldn’t have touched many business opportunities prior to the crash now saw them as easy targets.  So, the question remains: Are large Franchise portals the way to go for people who either own or are in charge of marketing Business Opportunities, Distributorship / Dealership Opportunities, Licensee Opportunities for lead generation that leads to a sale or even to sell your existing business?

The quick answer is yes and no.  However, first let me explain the premise that some Franchise Portal sales people use to close clients to advertise on their site.  They pitch that their site acts in much of the same way that the Ronald Reagan trickledown system of economics system was explained to the general populous during that era.  That if a person can afford a Franchise then surely they can afford a Business Opportunity.  This raised my eyebrow on my end so I decided to test six Franchise Portals leads over a few months to see if those leads were more plentiful, of better quality and ultimately closed more sales to increase the bottom line at the end of the sales cycle.

The results are that having now worked with multiple Franchise Portals that the leads come in so fast sometimes it is unreal.  Makes you smile ear-to-ear thinking that you or your marketing manager is the smartest person the globe and have solved all problems–including cash flow since sales = money usually.

See, here is the problem, the disconnect if you will is that all those scores of leads don’t lead to more sales in the end for the most part.   I do know that they lead to more people exploring and even opting in way too soon to ‘just get information’ and this leads to a rainbow effect that if you ever took Macro Eco 101 you would know simply doesn’t work.  The truth is, the majority of the advertisers on sites that are NOT directly related to the core principle of the portal’s website and has a direct connection to the users / shoppers and YOUR potential future clients should be maintained.  I’m not saying that I haven’t made sales using leads that came from Franchise Portals for Business Opportunities.  What I am saying is for that extra cost, often a contract that is at least three months long, limited customer service and various other issues like placement since the site tends to be so crowed people have a hard time even finding your ad amongst all the ‘Franchises”.

That thinking wasted a lot of money for a lot of business opportunities.

Carpe Diem


Special Sauce Burnt End Tid Bit: My blog next week will be short and super helpful.  If you want to not only improve your Alexa ranking, but also potentially over time your Page Rank I’ll have my top ways to achieve your goals.

Related Blog Posts
15 Sep 16 Posted by: Kevin James Culp
in In The News

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

14 Sep 16 Posted by: Joseph Petrashek
in In The News

Virtual Reality (VR) is a buzzword that has been a focal point in many industry events and news articles in 2016. It has been hailed as the most revolutionary innovation after the Internet.

Virtual Reality - Whenever VR is mentioned, the notion of video games flushes in many peoples’ minds....
29 Jun 15 Posted by: admin
in In The News

CruiseOne® Participates in #GiveThem20 Challenge to Raise Awareness for Military Veteran Employment

Home-based travel...

27 Apr 15 Posted by: Kevin James Culp
in In The News
Even in the age of the Internet, the telephone remains one of your most important business communications tools. Fortunately, there are many options available in the telecommunications market. Finding affordable and feature-rich phone service for your business is simple – if you know where to look. Start...
16 Apr 15 Posted by: Kevin James Culp
in In The News
Get Your Digital Feed On - Business Opportunity Magazine Is A Success! Chicago, IL — The latest issue of our digital magazine titled Business Opportunity will educate, inform and moreover be a conduit between shoppers and buyers of opportunities in a visual...
 
   

Entrepreneur Exchange is our forum where we interview the Influencers, CEO's, Author's, Business Owners Of All Types, Shapes and Sizes.

Entrepreneur Exchange: Today, we sat down with Marc Winkelman, CEO of
Video Spotlight

Become a Dealer For Our Portable Self Loading Forklift! We Want To Talk With You. Call Us Toll-Free for Additional Information at 1-866-924-LIFT (5438) Today!


Premium Sponsor