Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Business Opportunities to Own
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...

Marketing pumps leads and buyers into your business. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
 
Resource Center > Article
To Name or Not to Name (Your Business after Yourself)…That Is the Question
11 Mar 11 Posted by: Kathleen C Lanza
in Start-Up
Share this Article:

Okay, so you’re getting ready to launch your own home-based or other small business venture.  Half the fun is naming it, right?  Although there are some rules that pretty much everyone can agree upon―don’t pick a name that’s too close to something that’s already been done or one that’s easily misunderstood or even offensive in another language, for example―there’s one discussion that remains unresolved.

Is naming your business after yourself a good or a bad thing? 

This is the way the question is usually posed and the argument is framed up from there.  But perhaps the discussion is better had in an altogether different context.  How about asking yourself if naming your business after yourself is the right choice for you given what you have to offer and what you have already and someday hope to accomplish?

Now in all fairness you should know up front that most experts agree on the idea that naming your business with your own name in the title is not a smart move.  Here are just a few of the reasons they’ll cite and that you’ll see come up time and again:


  1. Just naming your business after yourself says very little if anything about what you do or have to offer exactly, unless you’re already quite famous for doing what you do of course.

  2. If you’re too closely associated with your company, it’s all too easy for clients to always expect to talk and deal with you and only you.  That’s a lot of pressure.

  3. It’s hard to walk away if you ever want to sell your business, as it’s your name and your reputation at stake―assuming that the new owner will want to capitalize on all that good will you’ve created through years of blood, sweat and tears, and why wouldn’t they?

  4. You might want your company name to change or even need it to change if you ever divorce, marry, take on a new partner or something else unexpected comes up.

  5. If your name is at all difficult to pronounce, it matters.  If someone has to work too hard to remember your business name, they might just get tired of trying.  Your job is to make your customers’ lives easier and more enjoyable, remember?

  6. A winning business name does best when it is accompanied by a meaningful and memorable visual element.  Think Nike™ and its’ swoosh.  Although your face is certainly unique and it’s certainly the most suitable and reasonable image to associate with your self-named company, are you really that memorable?


Of course, as is true for most things, there’s another argument to be made here. 

There are millions of successful business owners out there who thrive with their own name in their company title―and their own image front and center as well.  In particular, creative people whose works of art, design or photography bear their proud signature present a reasonable exception to the rules.  Additionally, consultants, real estate agents or other professionals for whom the one-on-one exchange and need to trust is so powerful can benefit from name recognition as well.  Using your good name can also be especially helpful when you’re first starting out on your own and need to capitalize on what you may already have accomplished in your field.

And getting back to that “Nike™-swoosh” thing, just how much does the word “Nike” say to the average consumer about what that company does exactly or the products they sell for that matter?  It probably said exactly a whole lot of nothing when the company was starting out, right?  But boy oh boy, look at what the word―let alone the swoosh signature all by itself―means now! 

Isn’t the truth of the matter that great names are made, not born?  Given your entrepreneurial spirit, much of the true excitement that lies ahead for you is in the prospect of building something from the bottom up with a name that you feel confident will mean something to the consuming public in due time, right?  Pick the name and/or visual element(s) that you think work best and that represent your brand the way you would have it ideally understood in your given marketplace―even if it is just your name and your mug. 

Then get to work, and the rest will take care of itself.

Related Blog Posts
18 Sep 17 Posted by: Margaret Mallonée
in Start-Up

Entrepreneur Start-Up Tips - How to Keep Your Bottom Line from Going Bust When Starting a Business

Entrepreneur Start-Up Tips - Congratulations—you’ve decided to take the plunge and make your dream a reality by
8 Jun 16 Posted by: Kevin James Culp
in Start-Up

Commercial Property 101: Leasing commercial space can be hugely beneficial for your business and a great way to cut down your overheads.

However, there are lots of things you need to consider before leasing a commercial property to ensure that you’re making the right decision for your business....
28 Mar 16 Posted by: Kevin James Culp
in Start-Up

StartUp Financing: Are you having trouble getting people to buy your expensive products or services? Whether you are offering a business opportunity or a franchise, you are not alone.

StartUp Financing: Even after your target audience is sold on the worth...
29 Dec 15 Posted by: Kevin James Culp
in Start-Up
Funding is the lifeblood of any business. The principle reason entrepreneurs put off starting their own business is lack of it. Raising funds from venture capitalists, friends and family is fraught with danger and is often very time consuming. Funding your business by mortgaging your home is risky too....
14 Dec 15 Posted by: Kevin James Culp
in Start-Up
Who are the types of people who buy a business opportunity or small franchise According to people in the field, this type of career move appeals to a wide range of personalities. If you’re worried that you don’t have what it takes, relax....
 
   

I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
Read More

Video Spotlight

Virtual Financial A Home Business in Financial Services You are going to want to see this Video!

Virtual Financial Group


Premium Sponsor