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Happy first day of December! It’s December and the end of the year is in full-swing. Don’t go into the holiday travel season without the December Book-of-the-Month: Business Adventures by John Brooks.

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Resource Center > Article
Top 4 Email Marketing Tips To Increase Open Rates & CTR
7 Nov 14 Posted by: Kevin James Culp
in Marketing & Sales
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Analyze files and URLs for detection of viruses, worms, trojans, and all kinds of malware before you send your next email blast!
Business Opportunities who employ email marketing and / or companies who are sending Solo EBlast better take a strong look now at the subject lines, content, frequency of send, wording, phrases used, keywords being over used and most importantly, if you link to a URL of any type it should be screened before you send anything.  Some content, URL’s and even a single word phrase can get you filtered out or worse into their spam folder.

Virus Total is the perfect source for your virus detection needs.1. Subject Lines – “The best email subject lines are short, descriptive and provide the reader with a reason to explore your message further. Using splashy or cheesy phrases to try to stand out more often results in your email being ignored. In our second email subject line study, MailChimp found that our old recommendation still stands: keep your subject lines simple and to the point.” Source: Mailchimp

2. Content – The overall message – ask yourself if it will resonate with your subscribers?  Is of value to them?  Does it have a simple and clear ‘Call To Action’?  Does it address bad phrases being used?  See, one of the mistakes an Email marketer or an Email Marketing Agency can make is to include nothing of value in the email campaigns, which they send to their subscribers.  NO value – no reason to read.  You loose their attention for good and that is bad.

3. Frequency – There are no rules about the correct frequency for sending marketing emails.  However, sending the same message over and over won’t work after awhile for any list.  You need to keep your subscribers engaged and looking forward to receiving your email not dreading another “spam’ish” message.

4. URL Screening – I strongly suggest screening before anything starts to see what type of issues the URL may or may not have. If you include a URL into say, an Solo Email Blast and the client goes bananas that their open rate was low and that their CTR was also low only to later find out their URL has all sorts of issues.   I personally like https://www.virustotal.com to check my URL’s that I use.

In the end, doing some homework before even starting your design can save you, your company and your client a lot of headaches.  And, truth is that your IP sending reputation is a key to success of the sender so bare in mind these four ideas on how to better your metrics for your next send.

My next post we’ll talk about SEO tricks to get you better ranking doing nothing more than making a slight alteration to your image upload methods.

Carpe Diem


“The key ingredient to better content is separating the single from the stream.”            

 — David Hahn, LinkedIn

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I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
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