Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Business Opportunities to Own
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...

Marketing pumps leads and buyers into your business. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
 
Resource Center > Article
Top 7 Ways To Get Prospects to Answer Your Call
9 Jul 15 Posted by: Kevin James Culp
in Marketing & Sales
Share this Article:

Phone tag is frustrating between friends. If you’re a salesperson leaving messages for a prospect, it can feel like you’re the only one playing the game.
Successful sales people know that to get your voicemail listened to and returned, you need to make it stand out. Here is a look at how to get your potential customers to answer your calls.

Why Your Calls Aren’t Returned

Time during the workday is at a premium. Your prospects are bombarded with emails, social media, personal appointments, committee meetings and, of course, your calls. That’s a lot of communication trying to fit into a single day or week.

Your message may be perceived as just one more telemarketing or blatant advertising call, and be simply deleted. Your challenge is to stand out as a genuine business opportunity.

Your prospects are probably too busy to even return all the phone calls they intended to, let alone another sales call. For many managers, voicemail is a great way to filter contacts, meaning that yours is probably not going to make the cut.

In many companies, if an employee quits or is fired, the voicemail is forgotten and left in place. So the voicemail you leave may simply drift in space, unconnected to an actual person.

That’s why you’re not hearing back. And here are 8 ways to make the most of this voicemail challenge.

#1. Be clear and friendly.

Make it easy for your contact to get back in touch. Leave a voicemail that is friendly in tone. Make it sound like you are enthusiastic about making contact.

Speak up and enunciate. This is the most common frustration listed by recipients of voicemail, that the message was not easy to understand. Repeat your phone number twice, at the beginning and at the end, so they don’t have to listen to the message a second time.

Don’t give your entire sales message. The biggest reason you’re getting voicemail instead of a person is because she is busy. Keep it short. Structure your message efficiently. Give your contact information, give her one or two major points, then add contact information again.

Leave one or two voicemails maximum. If these aren’t returned, you will need to move on to other ways of communication. You’ll simply be regarded as a pest if you keep calling, thus ruining your chances.

#2. Follow-up with other channels of communication.

Voicemail is just one way to contact prospects. After you leave your message, follow it up with an email in a day or a week. Make the next contact via social media, like LinkedIn or a comment on his or her blog.

Never discount old-fashioned notes or business letters. A short voicemail followed by a letter a day or two later is a very professional approach. Especially for franchise marketing, it is appreciated because people like to read about your business and offer. It gives them the leisure to see if they like what you are selling.

#3. Give them an incentive to return your call.

Before you contact your prospect in the first place, you need to research their business and its needs.

Come up with a reward for calling you back and mention it in your voicemail. Do you have a report that would help them out? Is your company offering a free sample? Add a deadline. For example, I need to hear before noon, Thursday because this is a limited time offer.

Better yet, let your prospect know about the incentive in an email before you make the first call. This plants the idea in the mind of your contact that picking up the call or returning it has a benefit for her personally. It makes your message stand out from all the other sales calls she gets.

#4. Make sure this is an active voicemail.

If you’ve contacted the prospect with voicemail and email and not heard back, call one more time. Ask if they are still with the company. Or if it is the owner, ask if he is still in business. State that you’ve been trying to reach them for a month, two months or however long it is.

Managers don’t like the idea that people in the business don’t think they are no longer employed at the company. This type of message will often get a response even when others fail.

This is a very practical approach, not just a tactical one. Big companies especially can overlook a single voicemail box when someone retires or quits. It is wise to make sure the voicemail you keep contacting is an active one.

#5. Give them choices.

In your message, suggest the recipient contact you on LinkedIn or another social media channel. This gives your prospect control of the contact and lets them see you, on your profile, as a real human being, not just one of the many anonymous voices demanding attention.

Check out their Twitter channel. Retweet their messages to get their attention. Mention the company in one of your own tweets.

#6. Make use of the gateway person.

In this age of digital phone systems, this can be difficult. But if you get a receptionist of administrative assistant, make them a part of your contact method.

Ask for their help by saying you don’t know the right person who you need to talk to. Describe the type of person and their function. The receptionist will respond to a friendly request by helping you out. She will usually connect you with an employee who works in the right area.

When you reach that person, go through the routine again. Say you were referred here by the receptionist, but you’re not sure if he is the one to talk to. By requesting help, you are seen not as an aggressor storming the gates but as a fellow business person trying to accomplish a task. You’re much more likely to get their help and end up with a friendly phone conversation.

#7. Ask for your sales materials back.

Did you make a presentation to your prospect or mail him an envelope full of sales materials? Use this to your advantage. Ask him for their return if you haven’t been able to make follow-up contact over several months.

When you ask for the return of these materials, you are making a very reasonable request. And it makes these materials seem much more valuable suddenly to the recipient. If they want to keep them, they will call you back. And probably apologize for not getting back to you sooner, which puts you in a good position to make additional moves for a sale.

If your prospects aren’t returning your messages, don’t despair. First make sure your messages are coming across as friendly and clear. Then make sure your contact still works for the company. After that, experiment with different tactics and use multiple channels for your communication. With perseverance and creativity, you are get an answer to your message.

Top 7 Ways To Get Prospects to Answer Your Call

Related Blog Posts
23 Aug 17 Posted by: Kevin James Culp
in Marketing & Sales

Marketing pumps leads and buyers into your business. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...
6 May 17 Posted by: Kevin James Culp
in Marketing & Sales

Getting Started CRM - Customer Relationship Management software, usually called CRM, can keep your customers happy and boost your sales. The right one makes it easy to track who is buying from you and where they are in the sales cycle.

Getting Started
26 Mar 17 Posted by: Anuj Mishra
in Marketing & Sales

6 Principal Rules of Project Management - If you are about to become a project manager and take on this responsibility for the first time, then it is perfectly understandable if you are a bit anxious.

6 Principal Rules - Even though there is a lot of pressure on you, there is still a way to...
15 Mar 17 Posted by: Kevin James Culp
in Marketing & Sales

Sales Success Inspiration - Hello my friends and welcome to another installment of The Special Sauce Series on Sales.

Sales Success Inspiration is the name of the game today.  We left off with the last post "
15 Sep 16 Posted by: Kevin James Culp
in Marketing & Sales

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

 
   

I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
Read More

Video Spotlight

Virtual Financial A Home Business in Financial Services You are going to want to see this Video!

Virtual Financial Group


Premium Sponsor