In today's ever bloating bevvy of business opportunities, this post was designed to aid those opportunity media buyers, small business owners, mom & pops, advertising agencies, media outlets and just about anyone looking to wade through a bit of dirt to get to the best quality leads, for the...
At almost some point in your intrepid entrepreneurial career you will find yourself in the need of the financial wherewithal to fund a project you desire to get off the ground. Maybe it is "off the ground" per say, but needs an infusion of cash to really start producing. So, how do you find this seed...
Most American households have at least one pet. Pet ownership in the U.S. has more than tripled from the 1970s, when approximately 67 million households had pets, to 2012, when there were 164 million owning pets. In other words, in 2012, 62 percent of American households included at least one pet.
Email marketing is critical in promoting your business opportunity right behind having a great web site that is easy to navigate along with a well-written newsletter.
With the advent of new spam filters and falling prices, the email marketing service industry have seen some serious changes in the past few years. These changes mean better prices and more features that you can employ to your advantage if you know what to look for and how to use them.
As email marketing continues to grow and mature, it is important that you stay current with the integration of your system of databases, campaign management technologies, cross-channel strategies and other various tools that you use as a true marketer of your website.
My focus today, is on email marketing services that offer the best feature sets for the price. After all, getting more for less these days is great but if you don’t know how to use the technology it isn’t “priceless” at all.
It is important to note that many email marketing services providers have extended their feature set beyond simple e-mail by adding blogging and even features for postal mail campaigns. These extra features can be important as you strive to find a service that will get the best results for your campaign. You should carefully match your needs to the vendor's total offerings to make sure you get the best bang for your buck. Some other variables which impact cost are determined by the volume of emails sent and the overall size of your contact list.
Try to avoid these pitfalls when selecting an email marketing service provider.
1. Forgetting To Proof Read - Make sure you have multiple people and possibly even a professional editor review what you are about to send to your entire list of prospects.
2. Overly Large Graphics - Try to use HTML as the creative instead of GIF or JPEG files as some of these JPEG and GIF files can be too large or even blocked in the message preview.
3. Over Sending - After you have sent your first campaign and have gleaned some positive results, don’t send additional messages too often as this might “turn-off” your base of recipients. This may cause some to unsubscribe or report your email as spam. Remain mindful of your emailing frequency, and make sure the quality of content is of value to your recipients.
4. Forgetting Your Stats - Never fail to evaluate your email marketing metrics and results in order to continually refine your campaigns and create segmented lists that will improve your campaign’s performance.
Aside from the obvious eye-popping high-quality photos, how do you make your content stand out without paying a pretty penny for it? I can tell you that ill worded, confusing copy, missing HTags and more will have potential guests bouncing from your website like a giant red rubber ball. When it comes...
To break through what often seems like a whirlpool of worthless leads only to get to one or two serious buyers, I suggest cutting to the quick by asking direct and pointed Qualifying Questions. This is an art but, not an exact science of what to ask when. Usually that comes naturally to the sales person....
I find that I often buy media of various types from various media sources each month and wanted to share some insights into what I buy and why. I hope that this provides some insight into the opportunities with your own organization right now! Let me help you identify high return-on-investment actions.
Let's face it, these days post fun Google animal names for updates to their algorithm that shook up most organic SEO/SEM strategies that most had in place, if you want to market & advertise your business opportunity, you need to invest some serious effort to accomplish your goals successfully. Also,...
"SME’s Tech Tool Kit: 5 Ways to Kickstart Your Technology Plans - A technology blueprint is a non-negotiable component of a business start-up plan. But as technology evolves at breakneck speed, you don’t want to spend time and money reinventing the wheel to respond to changes. For growing businesses,...
by Steven A. Bailey Founder/CEO ElderCare Resources® USA and Serving Seniors™
Last week I found myself in a discussion with a group of entrepreneurs whom were all between the ages of 55 and 67. Other than the fact that we were all able to get a nice discount at the movie theater, we were...
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Starting – or expanding – a Business? Then you’ll need to pay close attention to your most valuable asset – YOUR EXISTING CUSTOMERS. Loyal, happy customers will bring in over 80% of your future sales. They are a goldmine of potential profits.
The problem is many businesses spend all of their marketing dollars chasing new customers. And foolishly, they spend nothing to keep these newly-acquired customers happy.
To make matters even worse, the expense of finding new customers and the high cost of advertising keeps most small businesses teetering on failure.
THE PUBLISHERS TOOLBOX The fastest way to market your business and WOW! your customers!
But there is a simple, affordable solution to this problem. And it’s why you need: