Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Optimizing Your Business for Mobile - Not too long ago, your business would be considered tech savvy if your website was easy to read on a smartphone and employees could access their emails on the go.

But, with how quickly the digital world is moving these days, this is just the beginning...

Getting Started CRM - Customer Relationship Management software, usually called CRM, can keep your customers happy and boost your sales. The right one makes it easy to track who is buying from you and where they are in the sales cycle.

Getting Started

Common Succession Planning - Legacy planning, as owners of family businesses know, is essential for the continued success of the business.

However, that doesn’t always mean that owners take the right steps to ensure a seamless

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Kaeser & Blair Promotional Products
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
 
Resource Center > Article
How To Track Your Home-Based Business Web Traffic To Increase Profit
Share this Article:

If you don’t know how to track your existing website traffic, you’re missing out on a critical marketing element that can aid you in many ways, not the least of which is sales. You can turn visitors into customers using a few easy tools. You just need to know what they are and how to apply them.

The very lifeblood of your home-based business could depend on it, so listen up my friends.

Tracking is important because it allows you to improve your website based on the actual browsing behavior of your potential customers. Home-based businesses with a website have tremendous advantages over those that don’t. They have quantifiable ways to measure nearly every detail about their potential customers from how long they spent browsing and where they came from to what pages they viewed, what time of day or night they browsed, and much, much more.

Just knowing how visitors found your site is critically important because you are most likely spending money marketing your site in any number of ways, from pay per click, SEO, press releases, and e-mail newsletters just to name a few. If you don’t know how well each of your individual marketing and advertising strategies is paying off for you, how can you possibly gauge what is a good investment, what should continue, or even what to tweak to improve performance?

Google Analytics

Connecting metrics to marketing strategies will allow you to grow your home-based business by developing effective plans to increase your websites effectiveness. You can improve the time visitors spend on your site, make navigation easier for people who are browsing so they get to the content you want them to get find, improve  conversation rates, facilitate communication with your potential customers, and even improve the performance of under performing pages.

I like to call this self-marketing which can substantially increase your revenue. But it only works if it’s applied correctly, and that only happens when you understand your site metrics in relation to the goals you have set for the end-users and overall sales targets of your website. Trust me, each tweak you make to your site could potentially make you thousands!

Many home-based business owners assume that everyone who lands at their site will read every word, absorb everything easily, download a free e-book, sign-up for a newsletter and do whatever else it is that they ultimately want them to do. It’s never that simple.

A website is really never “completed” actually. It’s an organic work in progress that can take years to refine. Trust me when I say that your site isn’t as good as it could be in ways you haven’t even thought of yet. In fact, it may be costing you big. Maybe your order form scares some people away. Maybe your site navigation isn’t intuitive enough. Maybe your site has a bug of some sort. Maybe you have typos. Maybe a few minor tweaks to your buy page would change everything for the better. Who knows?

What I do know is that it's easy to use metrics to increase your site’s usability and increase your sales, if you know where to get started and you’re willing to dig in. Applying what you learn to your home-based business model is a step that will take some time, that’s true. But it will pay huge dividends as you grow.

How do I get started using metrics to aid my new mission, you ask? The answer is simple, and it is FREE! Sign up for Google Analytics and get started converting more visitors into more profit today!

 

Carpe Diem My Friends!

Related Blog Posts

Optimizing Your Business for Mobile - Not too long ago, your business would be considered tech savvy if your website was easy to read on a smartphone and employees could access their emails on the go.

But, with how quickly the digital world is moving these days, this is just the beginning...

Getting Started CRM - Customer Relationship Management software, usually called CRM, can keep your customers happy and boost your sales. The right one makes it easy to track who is buying from you and where they are in the sales cycle.

Getting Started

Home-Based Business Pros and Cons - Getting up early, struggling through traffic during the daily commute, hours spent in a strip light lit office getting headaches, being distracted by colleagues with too little to do, a micromanaging boss, and a general sense of disengagement.

Home-Based...

Home Sales Business Opportunities - It’s Time to Take Charge of Your Financial Future - The election is over. Whatever else it brings, you can be sure there will be changes, many of which will have an impact on the marketplace and your money picture.

Home Sales Business Opportunities - Whatever...
Entrepreneurs, Mompreneurs, Daughterpreneurs, Dadpreneurs, Sonpreneurs, in many cases, working-from-home can create the best of both worlds. You can work at home and be with your family at the same time. Sometimes you can mix these two elements of your life so seamlessly that you often don’t know if...
 
   

Entrepreneur Exchange is our forum where we interview the Influencers, CEO's, Author's, Business Owners Of All Types, Shapes and Sizes.

Entrepreneur Exchange: Today, we sat down with Marc Winkelman, CEO of
Video Spotlight

Become a Dealer For Our Portable Self Loading Forklift! We Want To Talk With You. Call Us Toll-Free for Additional Information at 1-866-924-LIFT (5438) Today!


Premium Sponsor