Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Common Succession Planning - Legacy planning, as owners of family businesses know, is essential for the continued success of the business.

However, that doesn’t always mean that owners take the right steps to ensure a seamless

Conversion Rate Optimization - Every business owner knows the importance of a good online presence to increase a company’s visibility in a crowded and competitive marketplace. But getting more visitors and broader publicity is only half the story.

By improving conversion rates, you can give...

Offering Financing Boosts Bottom Line - Staying afloat takes capital. But the process of attracting financing is confusing for small business owners. That’s why a system like FundAbility is so powerful.

Offering Financing Boosts Bottom Line - Here is a look at how you can offer help with financing...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
FundAbility
Need Funding? Need To Offer Financing To Close More Deals? We Have Access 7,000+ Credit Providers. Learn more now...
 
Resource Center > Article
Two Men and a Truck Founder Encourages Prospective Franchisors to Learn from His Mistakes
28 Oct 12 Posted by: Kathleen C Lanza
in Start-Up
Share this Article:

In a recent article on Entrepreneur.com, a founder of the hugely successful moving franchise, Two Men and a Truck®, opened up about the critical missteps he, his brother and mother made when they were first starting out. “We were not prepared at all for franchising,” Brig Sorber, the franchise’s CEO, concedes. “Absolutely everything went wrong.”

Thankfully, that kind of uncertainty and upheaval is a thing of the distant past.

Today, the award-winning and nationally-ranked Two Men and a Truck® has grown to include nearly 250 locations and 1,400 trucks across the country and abroad since offering its first franchise in 1989 and its creation four years earlier. Providing a full range of home and business moving services as well as a complete line of boxes and packing supplies, the company’s brand recognition is one of the strongest in the industry.

With what is now decades of hard-earned experience behind him, Sorber tells a cautionary tale about franchising a business. It’s one that other entrepreneurs who are seeking to do just that can learn from, and it offers up three key guidelines for success.

Here they are:

1. Focus on your home territory initially—Scattering franchises all over the map when you’re first starting out is a mistake. “Spending money on advertising is useless if it’s spread all over the place,” Sorber says. It is smarter to build your brand locally so that your resources are not spread too thin. “It helps to become a small, regional chain first.”

2. Know what you’re doing so you can identify who should be doing it—You’ve got to figure out your own “secret recipe” for success, Sorber says, a systematic codification of everything it takes to start and grow a business of the kind you are selling, if you will. And then you need to be prepared to provide all of the support your prospective franchisees need to make it. If you don’t have a clear understanding of what it is you do enough that it can be translated for and assimilated by others step by step, then you can’t possibly identify the right candidates to join your team. We made the mistake of “thinking anybody who wanted a franchise would be a good franchisee,” Sorber says. “We had to figure out the desirable attributes of our potential franchisees and tell some of them no.”

3. Create and adhere to your mission statement—Citing the fact that many people think a mission statement is really nothing more than a load of “BS,” Sorber says nothing could be further from the truth. “When something goes wrong or there’s a decision to be made, your mission statement has to be strong enough to help you say yes or no,” he says. It “expresses the core values that tie franchisee and franchisor together.”

Finally, contrary to what many may think, that mission is about a whole lot more than money, according to Sorber. “Franchisees are not the franchisor’s customers,” he asserts. Rather, the two together must form a “strategic partnership” where the profits they make are a byproduct of the service they provide to their customers.

More about the Two Men and a Truck® Franchise Opportunity:

Two Men and a Truck® is a customer-centric franchise opportunity that offers a comprehensive training program and a proven operating system, including user-friendly management software. Its franchisees are supported at each stage of their business’ startup and development with everything from performance management tools and sophisticated marketing programs to a dynamic website and franchise intranet.

The company’s franchisees come from diverse educational and professional backgrounds, yet share a number of key traits in common, including excellent communication skills and a penchant for working within systems. Ultimately, they all aspire to grow a business to its fullest potential and are seeking a franchise opportunity that provides everything they need to attain their goals.

Related Blog Posts
25 Apr 17 Posted by: Dr. Federer
in Start-Up

Common Succession Planning - Legacy planning, as owners of family businesses know, is essential for the continued success of the business.

However, that doesn’t always mean that owners take the right steps to ensure a seamless
8 Jun 16 Posted by: Kevin James Culp
in Start-Up

Commercial Property 101: Leasing commercial space can be hugely beneficial for your business and a great way to cut down your overheads.

However, there are lots of things you need to consider before leasing a commercial property to ensure that you’re making the right decision for your business....
19 Apr 16 Posted by: Todd Hatch
in Start-Up

StartUp Marketing - There is a wave of sheer exhilaration that comes with finishing your product or getting your startup to the starting line. But according to many entrepreneurs, that’s when the real work begins. People need to know what you have to offer before you can make money.

StartUp Marketing...
28 Mar 16 Posted by: Kevin James Culp
in Start-Up

StartUp Financing: Are you having trouble getting people to buy your expensive products or services? Whether you are offering a business opportunity or a franchise, you are not alone.

StartUp Financing: Even after your target audience is sold on the worth...
29 Dec 15 Posted by: Kevin James Culp
in Start-Up
Funding is the lifeblood of any business. The principle reason entrepreneurs put off starting their own business is lack of it. Raising funds from venture capitalists, friends and family is fraught with danger and is often very time consuming. Funding your business by mortgaging your home is risky too....
 
   

Entrepreneur Exchange is our forum where we interview the Influencers, CEO's, Author's, Business Owners Of All Types, Shapes and Sizes.

Entrepreneur Exchange: Today, we sat down with Marc Winkelman, CEO of
Video Spotlight
You're invited to view a Bartercard Online Franchise Presentation.

Premium Sponsor