Home Advertise Contact Blog Advertiser Login High-Yield Investments
Newsletter Signup

Business Opportunities
Change Your Life Get Into Business For Yourself Online Business Opportunities
Home-Based Business Opportunities
Licensee Opportunities
Low Cost Opportunities
Distributorship Opportunities
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

Drone Technology - Don’t think drones and franchises and businesses opportunities have anything in common? Think again. Drone technology is transforming the way many industries tackle a wide range of everyday services.

Drone Technology - Here is a look at how drones are impacting the way businesses...

Better Salespeople - “One thing I do know is you have to be able to sell if you own almost any type of opportunity and if you can't you should hire someone who can. Problem is what type of person makes the best salesperson that you can count on and why?", says business opportunity...

Business Opportunity for Sale

Sponsors

Get a piece of the BILLION DOLLAR APP INDUSTRY! LOCK IN A TOP POSITION. Click of Call Bill Toth Phone: (716) 345-1888
Need To Fill Positions Fastest Growing, All Inbound Call, Direct To Consumer Distribution Team In The USA! 217-718-4744
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
It’s not uncommon for an individual to have a desire to open and operate their own small business opportunity.. read on
Working-At-Home is easier said than done I know. Is this you though? Do you want the freedom of running... Read On
Be A Distributor
Work-at-Home
Small Business
Resource Center > Article
Two Men and a Truck Founder Encourages Prospective Franchisors to Learn from His Mistakes
28 Oct 12 Posted by: Kathleen C Lanza
in Start-Up
Share this Article:

In a recent article on Entrepreneur.com, a founder of the hugely successful moving franchise, Two Men and a Truck®, opened up about the critical missteps he, his brother and mother made when they were first starting out. “We were not prepared at all for franchising,” Brig Sorber, the franchise’s CEO, concedes. “Absolutely everything went wrong.”

Thankfully, that kind of uncertainty and upheaval is a thing of the distant past.

Today, the award-winning and nationally-ranked Two Men and a Truck® has grown to include nearly 250 locations and 1,400 trucks across the country and abroad since offering its first franchise in 1989 and its creation four years earlier. Providing a full range of home and business moving services as well as a complete line of boxes and packing supplies, the company’s brand recognition is one of the strongest in the industry.

With what is now decades of hard-earned experience behind him, Sorber tells a cautionary tale about franchising a business. It’s one that other entrepreneurs who are seeking to do just that can learn from, and it offers up three key guidelines for success.

Here they are:

1. Focus on your home territory initially—Scattering franchises all over the map when you’re first starting out is a mistake. “Spending money on advertising is useless if it’s spread all over the place,” Sorber says. It is smarter to build your brand locally so that your resources are not spread too thin. “It helps to become a small, regional chain first.”

2. Know what you’re doing so you can identify who should be doing it—You’ve got to figure out your own “secret recipe” for success, Sorber says, a systematic codification of everything it takes to start and grow a business of the kind you are selling, if you will. And then you need to be prepared to provide all of the support your prospective franchisees need to make it. If you don’t have a clear understanding of what it is you do enough that it can be translated for and assimilated by others step by step, then you can’t possibly identify the right candidates to join your team. We made the mistake of “thinking anybody who wanted a franchise would be a good franchisee,” Sorber says. “We had to figure out the desirable attributes of our potential franchisees and tell some of them no.”

3. Create and adhere to your mission statement—Citing the fact that many people think a mission statement is really nothing more than a load of “BS,” Sorber says nothing could be further from the truth. “When something goes wrong or there’s a decision to be made, your mission statement has to be strong enough to help you say yes or no,” he says. It “expresses the core values that tie franchisee and franchisor together.”

Finally, contrary to what many may think, that mission is about a whole lot more than money, according to Sorber. “Franchisees are not the franchisor’s customers,” he asserts. Rather, the two together must form a “strategic partnership” where the profits they make are a byproduct of the service they provide to their customers.

More about the Two Men and a Truck® Franchise Opportunity:

Two Men and a Truck® is a customer-centric franchise opportunity that offers a comprehensive training program and a proven operating system, including user-friendly management software. Its franchisees are supported at each stage of their business’ startup and development with everything from performance management tools and sophisticated marketing programs to a dynamic website and franchise intranet.

The company’s franchisees come from diverse educational and professional backgrounds, yet share a number of key traits in common, including excellent communication skills and a penchant for working within systems. Ultimately, they all aspire to grow a business to its fullest potential and are seeking a franchise opportunity that provides everything they need to attain their goals.

Live On Your Own Terms
Related Blog Posts
8 Jun 16 Posted by: Kevin James Culp
in Start-Up

Commercial Property 101: Leasing commercial space can be hugely beneficial for your business and a great way to cut down your overheads.

However, there are lots of things you need to consider before leasing a commercial property to ensure that you’re making the right decision for your business....
Live On Your Own Terms
19 Apr 16 Posted by: Todd Hatch
in Start-Up

StartUp Marketing - There is a wave of sheer exhilaration that comes with finishing your product or getting your startup to the starting line. But according to many entrepreneurs, that’s when the real work begins. People need to know what you have to offer before you can make money.

StartUp Marketing...
Live On Your Own Terms
28 Mar 16 Posted by: Kevin James Culp
in Start-Up

StartUp Financing: Are you having trouble getting people to buy your expensive products or services? Whether you are offering a business opportunity or a franchise, you are not alone.

StartUp Financing: Even after your target audience is sold on the worth...
Live On Your Own Terms
29 Dec 15 Posted by: Kevin James Culp
in Start-Up
Funding is the lifeblood of any business. The principle reason entrepreneurs put off starting their own business is lack of it. Raising funds from venture capitalists, friends and family is fraught with danger and is often very time consuming. Funding your business by mortgaging your home is risky too....
Live On Your Own Terms
14 Dec 15 Posted by: Kevin James Culp
in Start-Up
Who are the types of people who buy a business opportunity or small franchise According to people in the field, this type of career move appeals to a wide range of personalities. If you’re worried that you don’t have what it takes, relax....
Live On Your Own Terms
Featured Listings
Entrepreneur
Be Your Own Boss

The Billion Dollar Salesman -Serving the World for 28 Years! I’ve truly lived a blessed life and I have also been fortunate to have many mentors that provided me with guidance and motivation. As a result of learning how to do things the right way the companies that I’ve owned have generated just...

Read More

Opportunity Video Spotlight

United Games! The first and only business that will pay you 24/7 365 days a year when people are watching NFL, NBA baseball, soccer, cricket, rugby, hockey in fact any major sport anywhere in the world.

Premium Sponsor


Are you looking for a cool way to make money? For over 38 years, Sno Shack has been dedicated to creating quality shaved ice—in both equipment and flavors. With our low startup costs and high profit margins, Sno Shack works for everyone! You can customize your business to make it as large or as small as you want it to be. Click Below to learn more about starting your Sno Shack today! You can also call Sno Shack (1-888-766-7425) let us know you are interested and we’ll get the ball rolling!

Sno Shack is the cool way to make money! Use your Sno Shack as a fun summer job, a way to teach your children the importance of hard work and responsibility or as a way to earn extra income. Whether this is your first time owning your own business or you are a seasoned entrepreneur, we know you will fall in love with this business opportunity just as much as we have!