Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Improve Customer Engagement - The days of endless customer tickets are finally over, all thanks to the advancements in technology and innovations from clever software developers.

Improve Customer Engagement - Instead of being constantly overwhelmed by countless...

Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...


Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Wealthpaths by Helo
HELO is changing the game in wearable fitness devices. Get your own HELO, show it off and make money referring others.
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Top 50 Home-Based Business Ideas
Home-Based Business ownership can be the most rewarding endeavor you will ever undertake. The new year... Read On
Green Businesses Make Good Sense
Shoppers worldwide are concerned about climate change and environmental dangers. That’s why the demand... Read on
 
Resource Center > Article
Understanding Goals and Objectives in Business Planning
15 Jun 12 Posted by: Kathleen C Lanza
in Plans & Goals
Share this Article:

Goals and objectives are two terms that are oftentimes used interchangeably, which can present a problem for any prospective business opportunity or franchise owner who is trying to put together a home-based or other small business plan. This basic misunderstanding can particularly pose problems for the startup entrepreneur who is struggling to put together a cohesive planning document where one point logically supports another.


When it comes to goals and objectives, they are actually two related and yet very distinct things. To put it simply, goals are broad statements that are not necessarily specific, while objectives describe precisely what is to be achieved and when. Objectives oftentimes can be used to articulate how you are going to measurably achieve a loftier goal you have set.

For instance, you may set a goal of becoming the nation’s leading provider of a specific product―a non-specific and yet ambitious pronouncement that may or may not come true. Now, it’s time to think about the objectives you want to establish and meet in some concrete and measureable way that will enable you to reach that goal over time. Perhaps one of them would be to sell so many units of product in a given month, quarter or even over the course of a year or two. Or, it may be to acquire a certain number of customers per year and retain a percentage of them from one year to the next.

Setting goals is fun in that it tends to be a more emotional and broad-spectrum endeavor…pie in the sky type of stuff. Whereas setting concrete objectives that will enable you to attain your goals is all about doing the work and, some would say, being SMART―an acronym that stands for specific, measureable, achievable, realistic and timed.

Related Blog Posts
22 Nov 16 Posted by: Kevin James Culp
in Plans & Goals

Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...
12 Feb 15 Posted by: Kevin James Culp
in Plans & Goals
DID YOU KNOW THAT WE ARE OPPORTUNITY SALES, MARKETING & LEAD GENERATION SPECIALISTS? MAKE A FRESH SALES START!  Before you spend...
21 Nov 13 Posted by: Kathleen C Lanza
in Plans & Goals
Win! Win big! It’s a mantra that strikes at the core of what comprises most if not all “entrepreneur DNA,” and it’s especially top of mind in the run up to this year’s Super Bowl on February 2 in MetLife Stadium as four small businesses are battling it out in the make-or-break competition of a lifetime! In...
14 Nov 13 Posted by: Kathleen C Lanza
in Plans & Goals
With the 2014 tax return season coming to a rapid close and if you’re a small business owner in particular, finding ways to reduce your income tax rates is always a great goal. While it might sound counterintuitive, one of the best things you can do, as the old saying goes, is “spend money to save money.” Why?...
24 Oct 13 Posted by: Kathleen C Lanza
in Plans & Goals
Results from the newly released Deluxe Annual Holiday Shopping Survey™ show that 35 percent of consumers plan to shop local and small this year, compared to just 27 percent last year. And hey, a full third of the more than $600 billion that is estimated to be spent this year is quite a chunk of change! Could...
 
   

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
Video Spotlight
You're invited to view a Bartercard Online Franchise Presentation.

Premium Sponsor