Launched earlier this week, the United States Postal Service’s newest integrated campaign is designed specifically with the targeted marketing and affordable shipping needs of home-based and other small business and franchise owners in mind. It features a full complement of mailing and shipping services that is designed to help business owners “compete for customers and run their operation(s) more efficiently.”
At a press conference to announce the campaign earlier this week the USPS previewed a number of advertisements across a variety of mediums to promote its “Every Door Direct Mail” program, which enables business owners to send fliers, menus, brochures and advertisements in targeted ways for less than 15 cents per piece. In addition, the agency announced a host of new enhancements and tools designed to provide more affordable and efficient shipping services to its small business customers, including Click-N-Ship and “If It Fits, It Ships.”
Small business owners who want to learn more about what the USPS has to offer can click here on USPS Services Target Small Businesses to view the announcement about the agency’s new and enhanced direct mail and shipping services, or they can visit http://about.usps.com/ for more information.