Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Business Opportunities to Own
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...

Marketing pumps leads and buyers into your business. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
 
Resource Center > Article
Viability and Transparency Are Key
19 Jan 11 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Share this Article:

Jay Elliot is the president of ADMATS/ADMENUS, a company he founded after the housing bubble burst and his main source of advertising revenues began to falter.  His story is an inspiration to anyone who wants to start a business and make the most of an already existing skillset.

Jay, tell us a bit about how Admats/Admenus came to be…

I was in the specialty advertising business for over 16 years.  A large portion of those years was spent selling advertising for publications that mostly relied on the real estate and mortgage industries for as much as 80% of their revenue and profits.  When the housing bubble burst, I knew I needed to come up with a product that was still within my field of expertise, but that did not rely upon any particular industry to be successful.

Admats/Admenus was developed from an existing idea that dates back to the 1970s.  I knew the concept of inexpensive advertising on restaurant placemats and take-out menus was a great one.  However, the problem that I noticed when I was researching other companies who were in this type of business was that they weren’t producing anything colorful or of any real quality.  We took a simple idea that already existed and―within a few short years―evolved it into “The Nicest, Free Restaurant Placemats and Take-Out Menus in the Industry.”

Any advice for someone who is looking to start their own home-based or other small business/franchise?

If you are someone who is looking to purchase a home-based or other small business opportunity or franchise like Admats/Admenus, my biggest advice to you is to look for viability and transparency.

When it comes to viability, ask yourself these key questions:


  • Does the product or service make sense?

  • Would you purchase the product or service yourself?

  • Do you see the product or service being used by other people as you go about your everyday life?


As for transparency, consider the following:

  • Is the franchisor or business opportunity owner willing to talk with you over the phone?

  • Are they willing to provide you with a list of other franchise or business opportunity owners that you can speak with as references?

  • Do they expect you to simply “take their word for it” that you will be successful owning a business of your own marketing their product or service?


Words of inspiration for budding entrepreneurs?  A favorite motto perhaps?

My favorite motto in business is, “The Cream Will Rise to the Top!”  I like it because it refers to so many things in business―and in life, for that matter.  It implies that the “best” and “real” business opportunities will expose themselves as you do your research.  It also implies the same for clients and relationships in business.  And finally, when it comes to closing a sale, it also implies that you―if you work hard and smart―can and will become the very best at whatever it is you choose to do.

Related Blog Posts
5 Sep 17 Posted by: Kevin James Culp
in Entrepreneur Exchange
I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
15 Apr 17 Posted by: Kevin James Culp
in Entrepreneur Exchange

Entrepreneur Exchange is our forum where we interview the Influencers, CEO's, Author's, Business Owners Of All Types, Shapes and Sizes.

Entrepreneur Exchange: Today, we sat down with Marc Winkelman, CEO of
15 Nov 16 Posted by: Kevin James Culp
in Entrepreneur Exchange

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
9 May 16 Posted by: Kevin James Culp
in Entrepreneur Exchange

The Billion Dollar Salesman -Serving the World for 28 Years! I’ve truly lived a blessed life and I have also been fortunate to have many mentors that provided me with guidance and motivation. As a result of learning how to do things the right way the companies that I’ve owned have generated just...

31 Mar 16 Posted by: Todd Hatch
in Entrepreneur Exchange

Todd Hatch "Since leaving a job less than a year after graduating college over 20 years ago, I've been fortunate enough to be self employed."

Todd Hatch  - Reflecting on the time I have spent growing...
 
   

I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
Read More

Video Spotlight

Virtual Financial A Home Business in Financial Services You are going to want to see this Video!

Virtual Financial Group


Premium Sponsor