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Resource Center > Article
Virtual Reality: The New Jewel of Digital Marketing
14 Sep 16 Posted by: Joseph Petrashek
in In The News
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Virtual Reality (VR) is a buzzword that has been a focal point in many industry events and news articles in 2016. It has been hailed as the most revolutionary innovation after the Internet.


Virtual Reality - Whenever VR is mentioned, the notion of video games flushes in many peoples’ minds. However, there are infinite possibilities of VR applications that can go so far as to not only entertain, but also even change our everyday lives.

Virtual Reality

What is Virtual Reality?

Virtual Reality is a compelling technology that artificially stimulates our senses, immerses us into a 360-degree view of a new world and tricks our bodies into accepting a new version of reality. It is like a waking dream that transports us to another part of the universe. Virtual reality models information and spatially structures the presented needs.

As businesses continue to rapidly adopt the technology, they seek a deeper understanding of VR and how it can impact their operations. We have seen big brands around the world leveraging this powerful new technology to capture their audiences with an authentic connection and true sensory emersion.

Use of Virtual Reality in Marketing

Marketers know that content is king in digital marketing. As the media landscape continues to evolve at an exceptional rate, consumers are becoming more attached to their mobile communication devices. These consumers now control the way messages get to them, and brands have to face this challenge. The value of traditional advertising is dwindling, and marketers now want to drive deeper engagement with their brands and products. Virtual reality has come to the rescue of brands, which deal with products that must be seen to be understood.

For 25 years, Starscapes International, marketing through StarScapes.com, has struggled with various marketing methods in which to easily portray or demonstrate their product successfully. You can now go to bed in your own bedroom, under what seems to be an invisible glass ceiling that reveals the awe and beauty of the nighttime starry sky. STARSCAPES® Heavenly Stargazing Ceilings brings back the stars to us that the city lights have taken away. Thousands of stars are seen above you, along with constellations, shooting stars and the Milky Way galaxy; all in what appears to be light years away from your bedroom. And once installed, you can get relief from your stress every single night, decompress, and relax by stargazing like the cavemen did before you fall asleep.

Think about it. During the day, this professionally painted mural on the ceiling is invisible; your ceiling looks normal. The ceiling is strategically painted with rare earth minerals that magically emit small bits of light, all night long. These become the stars of various magnitudes that you see high up in the sky. Since the cosmic mural can only be seen in the dark, colorful sales copy and graphic images really just never gave it the justice it deserves. This fact has created a “high marketing hurdle” through the years for this particular company in which to find a way to show the impact of this unique product. And now... thanks to virtual reality, anyone can download the VR STARSCAPES app to their phone; don an inexpensive VR headset, and experience their product by being virtually placed inside of a nice hotel room, sitting on the bed, as the lights dim and the ceiling dissolves away revealing the starry sky. For this company, VR is a perfect marriage of technology and their spectacular, yet invisible Illusionary artwork.

The Virtual Reality Apps

Virtual reality apps can provides the highest quality of content. It can easily be the best way to engage consumers. Forget images and videos. This is the real deal. It is a bold, purposeful and innovative way of bringing the utility of a product before the consumer’s eyes. Virtual reality is brilliant in that it attracts the right audience, and engages them using the least time and effort and it’s fun.

The worldwide acceptance of VR depends on how convenient and easy it is for customers to use it. The interactive power of the Internet has made the use of virtual reality very simple. VR apps and information is instantly actionable and this creates high levels of motivation to the user.

Many companies now find it easy to add VR to their ad portfolio for high-quality commercial presentation, marketing of labels and products. Virtual reality will probably be the new face of trade fairs in the near future. Imagine yourself sitting inside an automobile or yacht that you were considering buying. After looking around at the luxury all around you, you are instructed to look forward as it takes off! Exhilarating, cutting edge marketing, allowing untold thousands to experience whatever it is that you are selling.

In today’s increasingly competitive business world, it is vital to focus sales efforts on less expensive and more productive methods. Virtual Reality, through interactive simulations, not only aids in digital marketing but can also allow consumers to experience the product while it’s still in its infancy, being designed and before expensive prototypes are constructed. This customer feedback during the initial stages of production can contribute significantly to the quality of the product.

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I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

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