Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...

Entrepreneurs' Day 2016 on the 15th was outshined by politics, climate change discussions and so much more.  That is a real shame since small business is the backbone of this Country.

Entrepreneurs' Day - In my world it is Entrepreneurs' Day every day! I think, sleep and breath Entreprenuership...

Sponsors

Paid2Save Click or Call Bill Toth (716) 345-1888
If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?
How Many Leads Does It Take To Close A Sale?
This Article is now live on our blog and I know could be very insightful for many. Read On
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
How A Well-Written & Great Press Release Can Generate Leads
13 Nov 09 Posted by: Kevin James Culp
in Marketing & Sales
Share this Article:

A well-written press release is nothing without the distribution channels that “gets the word out”. In some cases, this can cost you a pretty penny if you don’t know where to source free methods.

Often, for home-based business owners it is a matter of “how much and for what you get in return” that drives how you spend your hard earned revenue or investment capital. For start-ups, established home-based, or even brick and mortar companies getting press exposure is at best a daunting task. Often, hiring a PR firm, writing press releases and having them distributed vis-à-vis various communicative methods is out of reach for many small businesses.

This is no longer the case if you know where to look. For home-based businesses with limited budgets, there are free press release sites that can be used to generate immediate leads that can be converted to sales.

Press releases are a great way to educate customers about your products and/or services, your methodology, and why potential customers should do business with you. A press release encourages a reader to respond to some type of offer and/or free information. Also, it promotes new start-ups, new offerings from your existing business opportunity, and various other topics.

How A Well-Written & Great Press Release Can Generate LeadsPosting a press release once a month or even bi-monthly can yield tremendous benefits to generate awareness and leads. By linking paid advertisement (such as one you might have here on BusinessOpportunity.com) you can drive potential prospects straight to more information and have them fill out a lead form that will help build your budding prospect list. The business leads generated through free press release sites can add a thousand, tens of thousands, or even hundreds of thousands of dollars to gross sales annually.

Press releases are truly a very cost effective marketing tool. If used correctly they can aid your lead generation in  ways you might not have thought of otherwise. Think about it this way: The cost to write 750-word press release, plus national newswire distribution can be as low as $1,800 and shorter releases can cost much less. However, unlike advertising, press releases show up everywhere, and if they actually lead to stories in newsprint and websites, their value can increase dramatically. One small press release has the potential to generate stories in thousands of print vehicles such as newspapers, trade publications, blogs and news portals globally! In some cases, if your press release is written well and distributed effectively you can receive up to a million page views per day. It is hard to beat that kind of exposure for under $2,000 if you pay for additional distribution.

To get started, you might try some free options and just use what these sites have to offer.

Here are a few URLs’ to get you started:

1888pressrelease.com
free-press-release.com
pr.com

All are great resources. A great press release freelance writer that we often use is Kathleen Lanza. She can be contacted via email at: kathy_lanza@verizon.net . Be sure to tell her that BusinessOpportunity.com sent you!

Have you gotten the word out yet?

Related Blog Posts
15 Sep 16 Posted by: Kevin James Culp
in Marketing & Sales

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

28 Aug 16 Posted by: Kevin James Culp
in Marketing & Sales

Managing Business Sales Leads Made Easy - In our last blog post we detailed for our advertisers and anyone thinking of advertising with us how to better work with our back office.  How to better manage your leads is what we are going to focus on in this second of seven installments designed to help...

19 Aug 16 Posted by: Kevin James Culp
in Marketing & Sales

The Business Franchise Opportunity Sales Tips 7 Part Series was an idea launched by Keith Shaffer Director of Personal at TheLocalProject.net two weeks ago after a coaching session.  The credit goes to him for this...

17 Dec 15 Posted by: Kevin James Culp
in Marketing & Sales
Email Marketing is on the rise for good reason. Would you like an effective way to reach close to 100% of your prospects and customers? A way that is cheap, simple to use, quick to implement and converts like crazy? You already have it--email marketing. It’s not old-fashioned, as some marketers and...
2 Dec 15 Posted by: Kevin James Culp
in Marketing & Sales
Wearable tech is no passing fad. Devices are available today that manage time, track health and fitness and help with a range of business needs. As an entrepreneur, open to new business opportunities, you may wonder about tapping into the money possibilities in selling these devices or developing related...
 
   

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
Video Spotlight

If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?

Premium Sponsor