Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Optimizing Your Business for Mobile - Not too long ago, your business would be considered tech savvy if your website was easy to read on a smartphone and employees could access their emails on the go.

But, with how quickly the digital world is moving these days, this is just the beginning...

Getting Started CRM - Customer Relationship Management software, usually called CRM, can keep your customers happy and boost your sales. The right one makes it easy to track who is buying from you and where they are in the sales cycle.

Getting Started

Common Succession Planning - Legacy planning, as owners of family businesses know, is essential for the continued success of the business.

However, that doesn’t always mean that owners take the right steps to ensure a seamless

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Kaeser & Blair Promotional Products
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
 
Resource Center > Article
When Is the Best Time to Send a Text Message?
22 Jul 15 Posted by: Kevin James Culp
in General Information
Share this Article:

Timing your offer when you use text message marketing is essential. Sending a well thought-out deal at the right time will increase your rates of return exponentially. Here is a look at four ways to use timing to get the most out of your mobile marketing efforts.

The Customer Decides

The best time to send your text is when the customer wants it. That sounds sensible, but it’s amazing how often they are sent to meet the convenience of the marketer, not the consumer.

How do you know when your customer wants it? The three best ways to find out are:

  • Ask them

  • Test your campaign to see when messages get read

  • Research

When a visitor opts in to your text messaging list, include a short poll to find out when they want to receive messages. Short means two or three questions maximum, each of which can be answered with a single click.

For example, ask when is the best time of day to receive offers from you. Then give them a choice of three time periods, with a fourth spot where they can write it their preferred time. Be sure to find out their time zone.

Test your next text campaign. Monitor when your messages are getting opened and adjust the rest of the campaign accordingly.

You can research by reading marketing data that gives specific information about the habits of customers in your niche. Good sources of information are marketing blogs and trade magazines.

Use Common Sense

Ask yourself when your offer will be of practical use to your customer. For example, just before mealtime is a good point to send restaurant offers to hungry consumers.

If you are a retailer, pinpoint periods of when you get the most shoppers. Send your messages during that period and you are much more likely to get your messages opened and your offers used.

If you have a promo code or great deal for your specific audience, don’t send it when the stores are closed. The message will simply get deleted or stored away, never to be used.

If you have a business opportunity to promote, send it in the time zone of the prospect. If you work on the East Coast, you are going strong at 9 a.m. , but it’s 6 a.m. on the West Coast and your potential customer is still snoozing.

Follow Best Practices

Over time, marketers have figured out several basic principles when it comes to timing their promotional text messages. These are based on both industry studies and personal experience shared among marketers.

For example, according to Mobile Marketer News, Monday is the worst possible day to send texts. They have the lowest response rates. Beyond the fact that people hate Mondays, it is most likely due to the fact that people receive so much content after the weekend, via email, text and social media.

Don’t send text messages during the commuter rush. Whether your prospects are driving or using mass transit, their attention isn’t on marketing. The usual times to avoid are 6:30 to 8:30 a.m. and 4 to 7 p.m.

Don’t send very early in the morning or very late at night. Customers feel this is a sign of disrespect. They also are unlikely to open your message.

Combine with Emails

Use a one-two punch for your mobile marketing efforts. According to an article in Direct Marketing News, using the two together reinforces the message and increases engagement.

First deliver a text message with your call to action. Keep it short and direct. For example, let customers interested in video games know you have a special sale going on for the next three days. Include a promo code for an additional discount. This gets their attention.

Then follow this up with an email that lists popular models on sale. Include a website link and give fuller information about prices and discounts. Explain in more detail why they should take action and how to make the most of the sale.

Prospects have inboxes that are crammed with marketing material. By setting the stage with a text message, you alert them to check for your email because it has real value for them.

Text messages are an excellent way to spread the word about your business. To get the best response, time them to suit the needs of your prospects.

Related Blog Posts
6 May 17 Posted by: Kevin James Culp
in General Information

Getting Started CRM - Customer Relationship Management software, usually called CRM, can keep your customers happy and boost your sales. The right one makes it easy to track who is buying from you and where they are in the sales cycle.

Getting Started
4 Mar 16 Posted by: Kevin James Culp
in General Information

Every Spring is when more shoppers start to get outside and enjoy the nicer weather. This is also the time that things heat up with entrepreneurs.

Chicago Business Opportunities - More businesses and purchased in Spring than in Winter usually so why not find your next
15 Jul 15 Posted by: Kevin James Culp
in General Information
Internet Down! It’s not the end of the world when your Internet connection fails. With Internet business, opportunity to get things done offline is hard to find. So look at downtime as a heaven-sent opportunity to leave virtual reality behind and touch base with your real reality. Being offline shouldn’t...
28 Dec 14 Posted by: Kevin James Culp
in General Information
The Special Sauce – Opportunity Feed vol. 1.8 - Business Opportunity SEO: This article assumes that you know what ‘Google Penguin 1.0 and Google Penguin 2.0 (released just this May 22nd)’ are and more importantly, how the Penguin algorithm affects your website and possibly even your...
22 Nov 14 Posted by: Kevin James Culp
in General Information
Back to Work Special Sauce Edition v1.3: Effective Qualifying - The Critical Selling Skill: Listen & Learn About Your Potential Client’s Needs To Increase Your Close Ratio. Over the years I’ve never strayed from my golden rule #1 in relation to sales and this is especially...
 
   

Entrepreneur Exchange is our forum where we interview the Influencers, CEO's, Author's, Business Owners Of All Types, Shapes and Sizes.

Entrepreneur Exchange: Today, we sat down with Marc Winkelman, CEO of
Video Spotlight

Become a Dealer For Our Portable Self Loading Forklift! We Want To Talk With You. Call Us Toll-Free for Additional Information at 1-866-924-LIFT (5438) Today!


Premium Sponsor