Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Female celebrities are breaking the stereotypes of Hollywood and diving into the world of business. Check out how these women are using their fame, fortune, and power to start their own companies. From media production to makeup, these Top Female Celebrity Business Owners are doing it all!

As...

With only a few weeks lefts in 2017, it’s time to get organized now! The holidays are around the corner and you don’t want to be scrambling at the end of the year. Use these Small Business Organization and Tax Tips to End 2017 to help you keep the end of the year stress to a minimum.

Happy...

Entrepreneur Natural Disaster Tips - Top 50 Things for Business Survival

Hurricane’s Harvey and Irma have taken a toll on many home-based, work-from-home,...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Why Advertise Your Business Opportunity?
Over the years we have been fortunate enough to receive quite a few testimonials. In fact, ... read on
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
National Property Inspections
Flexible work schedule, no experience needed, and complete training and support available!
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
Top 50 Home-Based Business Ideas
Home-Based Business ownership can be the most rewarding endeavor you will ever undertake. The new year... Read On
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
Copying & Publishing Business Opportunities
Today creativity abounds in the printing and publishing space with more unique business solutions than ever imaginable.
 
Resource Center > Article
Why Can’t I Close on More of the Leads That I Receive? What Am I Doing Wrong?
9 Jan 10 Posted by: Kevin James Culp
in Featured Articles
Share this Article:

The number one reason why more advertisers or lead buyers don’t close on more leads that they either receive from an online ad or buy is that they don’t “work” the leads properly.

You might be one of those who receives leads every day only to not know how to work them to their fullest potential. Maybe you rely on simply sending a quick email response or even worse, utilize mass email programs that send a generic response to a prospect thinking this will magically close them. This method will not close as many leads as you could if you followed a few steps that I’ve outlined below.

TECHNOLOGY: Don’t rely on technology to sell for you. Email blasts, email auto-responders and auto-dialers are great, but they don’t do the actual selling in many cases. People do actual selling, and if your product and / or the service that you are pitching needs to be “sold”, then it is time you get on the phone live. Keep in mind, the worst that can happen is that the potential prospect might say “no” or maybe even hang up on you. Please don’t let that get you down. Honestly, I’ve been hung up on so many times that it doesn’t even faze me anymore.

SALES PITCH: If you’re reading a pitch that you either downloaded from a website or even if it is from the company’s website that you bought your home-based business opportunity, distributorship opportunity or small franchise from, please stop now. Reading from a scripted pitch is the kiss of death in my opinion. Try and write your own. Then go ahead and experiment with old leads, ones that you know you might not close, so you can work out the kinks. You can even modify the generic one you downloaded to make it a bit more personal. If you must read entirely from a scripted pitch, then at least try to memorize it.

QUALIFYING QUESTIONS: If you don’t know what a “qualifying question” is and you’re making cold calls, you’re in too much trouble for me to help you out here. So this is for those of you who know what I mean…if you don’t, you’ve got work to do. Make a list of the basic qualifying questions that you should ask that pertain to your product and / or service. As you become more comfortable, you can write more complex qualifying questions that you can then work on with prospects that are savvier than average.

REJECTION: Sure, you might get hung up on and even get yelled at a few times in your cold-calling career. The real truth is that many people you contact might be having a bad day or their car might have broken down, and they’re facing a bill that they didn’t see coming and are in no mood to talk about spending more money at that time. None of this has anything to do with your call that day or your product and / or service. You just happened to reach them at a bad time. Make note of it and call back in a few weeks. You need to ask a lot of questions when you’re trying to sell by phone to understand the needs of the prospect. You might even want to try asking questions you’ll know they’ll say ”yes” to in order to get the sales call off to a good start. Plus, many studies have shown that when a potential prospect says “yes” more than five times in any one conversation, they are very likely to buy from you. In almost all cases, stay away from questions that you know will be answered as a “no” unless you are very comfortable with cold-calling in general. Repetition is the key in this case. The more you do it, your flow will become better, you’ll ask better questions and in return, your prospect will ask you more questions. Additionally, you’ll become better at conveying the information you want to get across, which will ultimately help you close your prospects.

FOLLOW UP: You need to follow up with a live phone call to reintroduce yourself, the company, product and / or service you’re selling every so often. My suggestion is to do so once every two weeks just to reiterate what you have to offer and, ultimately, how it will benefit them. I've also found “dripping” information to prospects via individual, non-generic emails over time can eventually convert some of those who were sitting on the fence initially or who wanted to “learn more” when they initially signed up for that lead. I stay in contact with people for what most would consider an extended period of time, but it works for me and develops a "relationship", one that keeps the business opportunity top-of-mind so that when they are ready, they remember me and get in touch.

Time to pick up the phone, make some calls and get to work!

Related Blog Posts
10 Nov 17 Posted by: Margaret Mallonée
in Featured Articles

Female celebrities are breaking the stereotypes of Hollywood and diving into the world of business. Check out how these women are using their fame, fortune, and power to start their own companies. From media production to makeup, these Top Female Celebrity Business Owners are doing it all!

As...
1 Nov 17 Posted by: Margaret Mallonée
in Featured Articles

With only a few weeks lefts in 2017, it’s time to get organized now! The holidays are around the corner and you don’t want to be scrambling at the end of the year. Use these Small Business Organization and Tax Tips to End 2017 to help you keep the end of the year stress to a minimum.

Happy...
2 Oct 17 Posted by: Kevin James Culp
in Featured Articles

Entrepreneur Natural Disaster Tips - Top 50 Things for Business Survival

Hurricane’s Harvey and Irma have taken a toll on many home-based, work-from-home,...
2 Oct 17 Posted by: Margaret Mallonée
in Featured Articles

October’s Book-of-the-Month is Tools of Titans by Tim Ferriss.

Does the name Tim Ferriss sound familiar? You’ve probably heard it many times before. Tim Ferriss is a #1 New York Times best-selling author of the critically acclaimed book, The 4-Hour Work Week. He also...
28 Sep 17 Posted by: admin
in Featured Articles

Managing Risks in MMA Events - The explosive growth of mixed martial arts, or MMA, is well known and widely acknowledged. As with all live events, promoting MMA matches involves financial, operational, reputational, property damage and various legal concerns. Steps must be taken to assess and address...

 
   

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
Read More


Premium Sponsor