Making the decision now to buy a business opportunity, franchise, licensee opportunity, distributorship or other small business is a big one, especially when there is even the slightest scent of economic uncertainty in the air. But did you know that more businesses are started during periods of recession than times of prosperity? It’s true. Ask Disney, Apple and Microsoft…they’re just a few of the now-heavy hitters that took the plunge when times were tough. And look how far they’ve come!
Additionally, according to research done by the Kauffman Foundation, “recessions and bear markets, while they bring pain and often lead to short-term declines in business formation, do NOT appear to have a significantly negative impact on the formation and survival of new businesses.” It seems there are always larger economic trends at work, so it’s important NOT to get too caught up in the media hype one way or the other.
The fact is that starting a business when the economy is not at its height does have advantages, and savvy business owners know that there’s something to be said for making it when times are tough. It makes you leaner, meaner and smarter from day one, ready to capitalize on what great things await you when the economy is roaring again. And lots of signs are starting to point in that direction for a change.
Most importantly and as any seasoned entrepreneur worth his or her salt will tell you, uncertainty and change are some of the only constants in business ownership. Having the confidence that comes with knowing you can succeed despite any challenge, economic or otherwise, is priceless.
Whether you’re entertaining the thought of starting your own business because you’ve lost your job, you need additional income, you see demand and think you can fill it, or you just can’t take the corporate grind any longer...whatever the case may be, now can be YOUR time to take control of your future.
And it starts with you seeing opportunity and moving boldly ahead, making the most of what an economy in recovery has to offer, which includes:
• Stuff costs less—Everything from equipment to office space, labor and even land is cheaper right now, which can readily translate into lower startup costs.
• Negotiation is the order of the day—Suppliers, vendors, consultants…they’re all willing to haggle, so now is a great time to find tremendous value for your money in just about any market sector.
• It’s easier to find high-quality employees—There are some mighty talented people out there looking for work right about now, and you can benefit from their expertise in ways you otherwise would not have been able to now that they’re a little hungrier…and you can do it for less.
• There is less competition—While the fact that some businesses simply are unable to weather economic challenges is a tough reality, it also makes way for those businesses that are capable of succeeding where others have failed.
• Brand loyalty shifts—When times are tough, most companies and individuals are more willing than when things are great to switch brands or try something new, especially if it’s offering the same level of quality for less.
If you’re interested in buying a home-based or other small business opportunity, home-based or other small franchise opportunity, licensee opportunity or distributorship, we invite you to click here on BusinessOpportunity.com’s Home Page and start your search today!