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Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...

Entrepreneurs' Day 2016 on the 15th was outshined by politics, climate change discussions and so much more.  That is a real shame since small business is the backbone of this Country.

Entrepreneurs' Day - In my world it is Entrepreneurs' Day every day! I think, sleep and breath Entreprenuership...

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If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?
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This Article is now live on our blog and I know could be very insightful for many. Read On
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
Why You Should Never Stop Advertising
16 Feb 10 Posted by: Kevin James Culp
in Marketing & Sales
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Every so often I hear that someone “needs” to stop advertising because it is their “off season” or that they need to cut back on advertising to save money. This is a critical mistake and in most cases will cost you big. If you stop advertising, many things can happen. First and foremost, your savvier competition will not stop advertising.

Ask yourself this key question when you are thinking of stopping or even cutting back on advertising. How will potential customers know about your business opportunity or franchise if you do stop advertising? The answer is that they won’t. So, before you think that no sales can be procured in what you may think is your “off season” or that somehow cutting back on your advertising budget is a wise move think again.

Truthfully, most sellers of advertising of electronic or print media will cut you a sweat deal to help you through your budget crunch. Also, in some cases they will let you stay on their site at almost no cost during your less-than-peak period.

During the first week of an Advertising course I attended the professor made a statement that I remember to this day. "If you do not constantly utilize advertising to promote your business, rest assured you will use advertising to promote the exit your business." Effective advertising and marketing should not be skimped on or turned on or off in what you may think is down time.

In my opinion, many success-minded business people are buying an ice cream business opportunity in the dead of winter as they plan on spring to arrive. And it will arrive just as sunny days always do.

 

Carpe Diem My Friends!

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