Home Advertise Contact Blog Advertiser Login High-Yield Investments
Newsletter Signup

Business Opportunities
Change Your Life Get Into Business For Yourself Business Opportunities
Home-Based Business Opportunities
Licensee Opportunities
Low Cost Opportunities
Distributorship Opportunities
As seen in and on CNN, Reuters, USA Today, Success Magazine, Good Morning America Online, Entrepreneur Magazine, Huffington Post, Worth Magazine, Fox Business, The New York Times, business.com, The Wall Street Journal, YouTube and Business Opportunities Handbook.
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Let's face it, these days post fun Google animal names for updates to their algorithm that shook up most organic SEO/SEM strategies that most had in place, if you want to market & advertise your business opportunity, you need to invest some serious effort to accomplish your goals successfully. Also,...
Let me explore with you if you would be so kind to indulge in deeper SEO tips, tricks and methods that can spur on your SEO.  This is also a tactic that if employed correctly can keep you from slipping back down if you just reached #1 on Google or any of the major engines.  In order to stay #1 you must...
This is the Regional breakdown area ultimate show guide from A-Z it is sure to please with a bevy of opportunities for every budget possible.  Come and read more informed today.  Here is the Regional Business Franchise Opportunity Conferences and Events Calendar 2015 / 2016!
Business Opportunity for Sale

Sponsors

Conklin offers you as a new contractor a low-liability, highly profitable (35+% profit margin) business opportunity.
Sell Mobile Web Apps to Local Businesses 100% of the Profits! Our Complete Turn Key System Provides everything you need.
Be A Distributor
Work-at-Home
Small Business
Resource Center > Article
Making the Most of Your Company's About Us Page
30 May 11 Posted by: Kathleen C Lanza
in Marketing & Sales

As a home-based or other small business owner, and especially if you are someone who is selling a business opportunity, distributorship, licensee opportunity or even a small franchise, sometimes the only thing that stands between you and near obscurity in this day and age is your website.  Websites are an incredibly powerful tool for communicating who you are as a company, as well as for selling your opportunity, products and/or services.  Keeping the former purpose in mind, your company’s “About Us” page is more than likely one of the most visited pages on your site.  Unfortunately, many companies are not making the most of the tremendous opportunity this all-too-important branding and image tool presents.

It’s unfortunate yet true that all too many websites’ About Us pages offer a very cursory, if not downright boring couple of paragraphs on a company’s goal and mission.  And while those are nice and important things to talk about, they’re often not terribly original in their content and can really put readers to sleep.  Not only that, they’re not usually all that informative.

Your company website’s About Us page is an opportunity to connect with your target audience on a very personal level.  It’s a chance to actually demonstrate who you are and what you’re made of, not just to talk about it.  Don’t spend too much time talking about your company’s lofty aspirations and goals.  Instead, keep the particulars about what you do and how you do it from a company standpoint to a minimum, and work on telling your customers a bit about yourself and your partners if you have any, where you come from and what it is you value the most.

Simply stating the facts about who you are, what you offer, how long you’ve been around, where you’re located and, of course, a brief statement about your mission and goals is perfectly appropriate.  But it’s important to keep this stuff really straightforward and simple.

Once that’s out of the way, it’s time to make it interesting and set yourself apart, and here are some tips to do just that:


  • Tell your founding tale.  Everyone loves a good story, and if yours is at all compelling, tell it.  Talk about your background, how you got to be a business owner, why you decided to go into business for yourself, what you enjoy doing in your spare time...even your family, if you’re so inclined.  Anything that personalizes you to a potential customer is a plus.  Knowing exactly who they’re buying from or counting on to service their needs is really important to consumers today, as interpersonal interaction in the daily course of conducting business is becoming more and more rare as time goes by.

  • If you have employees, they are the face of your company.  Who they are speaks volumes about who and what you are every bit as much as you do.  So it’s important to include photographs and descriptions of your staff, their credentials and what they do for you as well.  And don’t forget to include their contact information.

  • Talk about your past and current clients, and include testimonials from them if at all possible.  Include their logos and company descriptions, particularly if they’re impressive and/or recognizable.

  • Include and create a link to photographs or videos of jobs well done if at all possible.  Nothing speaks to your commitment to quality quite like an image of your work can; words seldom can do such things justice.

  • Talk about any recognition you or your company has received.  Include any press clippings or positive reviews, information about awards won, community outreach or charitable work, or anything else that speaks to your company’s values and achievements.

  • Finally, make sure that all the pages of your website are linked to your blog or any other social media channels you may be using to promote your company, such as Facebook, Twitter or LinkedIn.  Linking all of your communication channels together ensures that you’re maximizing your ranked position on internet search engines, which is a must in this day and age.

Live On Your Own Terms
Related Blog Posts
26 Apr 15 Posted by: Kevin James Culp
in Marketing & Sales
I find that I often buy media of various types from various media sources each month and wanted to share some insights into what I buy and why. I hope that this provides some insight into the opportunities with your own organization right now!  Let me help you identify high return-on-investment actions.
Live On Your Own Terms
26 Apr 15 Posted by: Kevin James Culp
in Marketing & Sales
Let's face it, these days post fun Google animal names for updates to their algorithm that shook up most organic SEO/SEM strategies that most had in place, if you want to market & advertise your business opportunity, you need to invest some serious effort to accomplish your goals successfully. Also,...
Live On Your Own Terms
23 Apr 15 Posted by: Kevin James Culp
in Marketing & Sales
"SME’s Tech Tool Kit: 5 Ways to Kickstart Your Technology Plans - A technology blueprint is a non-negotiable component of a business start-up plan. But as technology evolves at breakneck speed, you don’t want to spend time and money reinventing the wheel to respond to changes. For growing businesses,...
Live On Your Own Terms
8 Apr 15 Posted by: Kevin James Culp
in Marketing & Sales
I'm constantly asking people about their connection rates, sales cycles, Email Marketing cycles, email marketing drip systems, sales strategies and so much more.  The purpose is to get to know their business along with the client and a combination of their needs both individually & in combination. When...
Live On Your Own Terms
27 Mar 15 Posted by: Kevin James Culp
in Marketing & Sales
We receive information from Source: David Stein CEO, The Producers Network and cover as much as we can.  We love their stuff for sure.  They said that, it has been their experience that if you focus on these key 12 areas, your content marketing will flourish. And, if you don't, you just won't get the...
Live On Your Own Terms
Featured Listings
Entrepreneur
Be Your Own Boss

"My company provides professional recovery services for U.S.-based manufacturing firms. We have well over $40 million dollars in recovery funds that we have collected for our clients since 2003", says John.

Background Information:

Name:...
Read More

Opportunity Video Spotlight

GeoSearch SEO empowers you with a product that every business needs, page one exposure on Google, Yahoo and Bing! It’s the life blood of any business with a website. From our Responsive websites to our online page one domination, GeoSearch SEO makes that dream a residual reality! Click below to see the webinar right now!

Premium Sponsor


Small business is the driving force behind our economy. But most small businesses are struggling to take advantage of their most valuable asset – existing customers.

START A BUSINESS – or expand an existing one – and join an exclusive network of entrepreneurs who are using an innovative TURNKEY PUBLISHING SYSTEM to help local small businesses turn their customers into raving fans.

Customized digital magazines give small businesses a powerful marketing tool. As a member of the Main Street Publisher’s Network, you can build a profitable business using your skills, experience and business connections showing local clients how they can turn their customers into raving fans.