In the current environment, employers who are willing to hire freelancers, home-based workers and telecommuters have an edge. It lets them hire top talent for reasonable pay because so many people are determined to enjoy the perks that come from working remotely.
Latest News on Panda: After some sites have been seeing ranking fluctuations, speculation is starting to arise about a potential new Panda update from Google. We’re intrigued as to what a new panda update could mean for small businesses and content marketers.
As a home-based or other small business owner, and especially if you are someone who is selling a business opportunity, distributorship, licensee opportunity or even a small franchise, sometimes the only thing that stands between you and near obscurity in this day and age is your website. Websites are an incredibly powerful tool for communicating who you are as a company, as well as for selling your opportunity, products and/or services. Keeping the former purpose in mind, your company’s “About Us” page is more than likely one of the most visited pages on your site. Unfortunately, many companies are not making the most of the tremendous opportunity this all-too-important branding and image tool presents.
It’s unfortunate yet true that all too many websites’ About Us pages offer a very cursory, if not downright boring couple of paragraphs on a company’s goal and mission. And while those are nice and important things to talk about, they’re often not terribly original in their content and can really put readers to sleep. Not only that, they’re not usually all that informative.
Your company website’s About Us page is an opportunity to connect with your target audience on a very personal level. It’s a chance to actually demonstrate who you are and what you’re made of, not just to talk about it. Don’t spend too much time talking about your company’s lofty aspirations and goals. Instead, keep the particulars about what you do and how you do it from a company standpoint to a minimum, and work on telling your customers a bit about yourself and your partners if you have any, where you come from and what it is you value the most.
Simply stating the facts about who you are, what you offer, how long you’ve been around, where you’re located and, of course, a brief statement about your mission and goals is perfectly appropriate. But it’s important to keep this stuff really straightforward and simple.
Once that’s out of the way, it’s time to make it interesting and set yourself apart, and here are some tips to do just that:
Tell your founding tale. Everyone loves a good story, and if yours is at all compelling, tell it. Talk about your background, how you got to be a business owner, why you decided to go into business for yourself, what you enjoy doing in your spare time...even your family, if you’re so inclined. Anything that personalizes you to a potential customer is a plus. Knowing exactly who they’re buying from or counting on to service their needs is really important to consumers today, as interpersonal interaction in the daily course of conducting business is becoming more and more rare as time goes by.
If you have employees, they are the face of your company. Who they are speaks volumes about who and what you are every bit as much as you do. So it’s important to include photographs and descriptions of your staff, their credentials and what they do for you as well. And don’t forget to include their contact information.
Talk about your past and current clients, and include testimonials from them if at all possible. Include their logos and company descriptions, particularly if they’re impressive and/or recognizable.
Include and create a link to photographs or videos of jobs well done if at all possible. Nothing speaks to your commitment to quality quite like an image of your work can; words seldom can do such things justice.
Talk about any recognition you or your company has received. Include any press clippings or positive reviews, information about awards won, community outreach or charitable work, or anything else that speaks to your company’s values and achievements.
Finally, make sure that all the pages of your website are linked to your blog or any other social media channels you may be using to promote your company, such as Facebook, Twitter or LinkedIn. Linking all of your communication channels together ensures that you’re maximizing your ranked position on internet search engines, which is a must in this day and age.
Sales advice is a dime a dozen. There are scores of “experts” writing articles, white papers, books, blogs, and more, and generally making a lot of noise about how to be successful in sales. And, unsurprisingly, the advice of one “expert” often contradicts the advice of another.
Now that you’ve bought the business opportunity you’ve been dreaming of for years, you need to start selling your products or services. So few new owners have selling as a skill set, but it is critical to business success.
You need to close deals, whether you sell sandwiches or offer
Social Media Scheduling Tips for Small Business Owners: Facebook, Twitter, Instagram, LinkedIn,YouTube: the list of social media platforms keep growing. They are important because every small business needs to find where their target audience congregates and mingle with them.
Make sure to memorize these content marketing tips!
1. The content you create is more important than the offer you make.
2. Using professionals to create your content is a must and will pay off in the end and shoot for #2,000 words or longer to start out every other day or even posting...
When doing a short interview for the Entrepreneur Exchange section of our blog, I often find myself asking more about the person, their qualities, what makes them tick and ultimately what makes them a success. The interview with Rodney Appleton took on a life of its own.
I learned a lot just...
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Why start a tax preparation business? ATO is devoted to making it affordable and easy for anyone to start a tax preparation business. Our entry fee is in the hundreds of dollars. In fact, we do not make any profit from our modest entry fee. We make our money at tax time by helping our Affiliates succeed. Our contract is for one tax season and it does not contain a non-compete. We are not concerned with experience, education, credit, or background. We are seeking individuals who desire to start a tax office, at home or in a retail location(s), and are willing to work hard.
What services does ATO provide?
We will give you all you need to get your tax office up and running for the least amount of money as quickly as possible. Through us, you will be able to offer the same products and services and look and feel like any national tax chain. Our services include...