New tech gadgets keep spilling into the marketplace. Here is a look at 10 that can help busy entrepreneurs run their companies and conduct business anywhere.
At the Office
Here is a look at three gadgets to make your office life a little easier.
It’s not the end of the world when your Internet connection fails. With Internet business, opportunity to get things done offline is hard to find. So look at downtime as a heaven-sent opportunity to leave virtual reality behind and touch base with your real reality.
Being offline shouldn’t affect...
America has long been seen as the Land of Opportunity. That was true from the time of the Pilgrim fathers and the founding of the United States.
After religious freedom, the biggest draw in America was the chance to own land. This immediately opened up a wide range of business opportunities for citizens...
As a home-based or other small business owner, and especially if you are someone who is selling a business opportunity, distributorship, licensee opportunity or even a small franchise, sometimes the only thing that stands between you and near obscurity in this day and age is your website. Websites are an incredibly powerful tool for communicating who you are as a company, as well as for selling your opportunity, products and/or services. Keeping the former purpose in mind, your company’s “About Us” page is more than likely one of the most visited pages on your site. Unfortunately, many companies are not making the most of the tremendous opportunity this all-too-important branding and image tool presents.
It’s unfortunate yet true that all too many websites’ About Us pages offer a very cursory, if not downright boring couple of paragraphs on a company’s goal and mission. And while those are nice and important things to talk about, they’re often not terribly original in their content and can really put readers to sleep. Not only that, they’re not usually all that informative.
Your company website’s About Us page is an opportunity to connect with your target audience on a very personal level. It’s a chance to actually demonstrate who you are and what you’re made of, not just to talk about it. Don’t spend too much time talking about your company’s lofty aspirations and goals. Instead, keep the particulars about what you do and how you do it from a company standpoint to a minimum, and work on telling your customers a bit about yourself and your partners if you have any, where you come from and what it is you value the most.
Simply stating the facts about who you are, what you offer, how long you’ve been around, where you’re located and, of course, a brief statement about your mission and goals is perfectly appropriate. But it’s important to keep this stuff really straightforward and simple.
Once that’s out of the way, it’s time to make it interesting and set yourself apart, and here are some tips to do just that:
Tell your founding tale. Everyone loves a good story, and if yours is at all compelling, tell it. Talk about your background, how you got to be a business owner, why you decided to go into business for yourself, what you enjoy doing in your spare time...even your family, if you’re so inclined. Anything that personalizes you to a potential customer is a plus. Knowing exactly who they’re buying from or counting on to service their needs is really important to consumers today, as interpersonal interaction in the daily course of conducting business is becoming more and more rare as time goes by.
If you have employees, they are the face of your company. Who they are speaks volumes about who and what you are every bit as much as you do. So it’s important to include photographs and descriptions of your staff, their credentials and what they do for you as well. And don’t forget to include their contact information.
Talk about your past and current clients, and include testimonials from them if at all possible. Include their logos and company descriptions, particularly if they’re impressive and/or recognizable.
Include and create a link to photographs or videos of jobs well done if at all possible. Nothing speaks to your commitment to quality quite like an image of your work can; words seldom can do such things justice.
Talk about any recognition you or your company has received. Include any press clippings or positive reviews, information about awards won, community outreach or charitable work, or anything else that speaks to your company’s values and achievements.
Finally, make sure that all the pages of your website are linked to your blog or any other social media channels you may be using to promote your company, such as Facebook, Twitter or LinkedIn. Linking all of your communication channels together ensures that you’re maximizing your ranked position on internet search engines, which is a must in this day and age.
Timing your offer when you use text message marketing is essential. Sending a well thought-out deal at the right time will increase your rates of return exponentially. Here is a look at four ways to use timing to get the most out of your mobile marketing efforts.
The Customer Decides
You’ve got your SEO in place, or you’re making good progress with it. Now it’s time to turn your attention to SEM, search engine marketing. The two are closely related projects, but definitely separate.
For every online business opportunity,...
"Most people's sales conversations could be better. Not a little better, significantly better. I see too many sellers fall into the same traps: Talking too much, interrogating the buyer, acting overeager, not being prepared—the list goes on. The fact is there are endless ways to goof up a sales conversation,...
Phone tag is frustrating between friends. If you’re a salesperson leaving messages for a prospect, it can feel like you’re the only one playing the game.
Successful sales people know that to get your voicemail listened...
Sales advice is a dime a dozen. There are scores of “experts” writing articles, white papers, books, blogs, and more, and generally making a lot of noise about how to be successful in sales. And, unsurprisingly, the advice of one “expert” often contradicts the advice of another.
Does cold calling work?...
BusinessOpportunity.com had the pleasure of working with and interviewing John Williams, Managing Partner, of Bridge Advisors, LLC. John is widely recognized as one of the leading direct marketing strategists in the network marketing and financial industries.
John’s journey began in 1985 as a distributor...
GeoSearch SEO empowers you with a product that every business needs, page one exposure on Google, Yahoo and Bing! It’s the life blood of any business with a website. From our Responsive websites to our online page one domination, GeoSearch SEO makes that dream a residual reality! Click below to see the webinar right now!
Why start a tax preparation business? ATO is devoted to making it affordable and easy for anyone to start a tax preparation business. Our entry fee is in the hundreds of dollars. In fact, we do not make any profit from our modest entry fee. We make our money at tax time by helping our Affiliates succeed. Our contract is for one tax season and it does not contain a non-compete. We are not concerned with experience, education, credit, or background. We are seeking individuals who desire to start a tax office, at home or in a retail location(s), and are willing to work hard.
What services does ATO provide?
We will give you all you need to get your tax office up and running for the least amount of money as quickly as possible. Through us, you will be able to offer the same products and services and look and feel like any national tax chain. Our services include...