Category : Marketing and Sales

Top 4 Email Marketing Tips To Increase Open Rates & CTR

Analyze files and URLs for detection of viruses, worms, trojans, and all kinds of malware before you send your next email blast! Business Opportunities who employ email marketing and / or companies who are sending Solo EBlast better take a strong look now at the subject lines, content, frequency of send, wording, phrases used, keywords being over used and ... [ Read More ]

NEW Foursquare Ads for Small Business Produce Results or You Don’t Pay

Leading location-sharing platform Foursquare has announced that it is extending its current advertising program to include small businesses, therefore providing them with the tremendous business opportunity to reach its 40+ million-strong user base in an unprecedented and measurable way. Finally, small business owners can be assured that they’re only paying for what they get. “We’re opening Foursquare Ads to all small ... [ Read More ]

It’s Not Too Late to Rally Your Local Community and Get Ready for Small Business Saturday

Attention business opportunity and other small business owners! Whether you’re home-based, storefront or online, Small Business Saturday is an opportunity you don’t want to miss! It’s a chance to capitalize on the growing public appreciation for and recognition of small businesses and all that they do to keep our economy going strong, especially when times are tough. While tomorrow, October 15, ... [ Read More ]

FREE Social Media Marketing Measurement Guide for Business Opportunity and Other Business Owners

Leading marketing cloud provider, Vocus, Inc. has just released the newest in its series of FREE guides aimed at helping business opportunity and other business owners gain “experience-based insights into the day-to-day management of marketing, social media and PR campaigns.” This particular guide, titled “How to Track and Measure Social Media Marketing,” is designed for business opportunity and other business marketers who know that their ultimate success using social media ... [ Read More ]

FREE Tools and Resources Now Available for You to Make the Most of Small Business Saturday

Hopefully, you’re already among the unprecedented number of business opportunity and other small business owners who actively participated in last year’s Small Business Saturday® initiative. If not, then you don’t want to miss the boat this year, that’s for sure. Either way, NOW is the time to get started with your planning efforts—that is, if you haven’t already. Small Business ... [ Read More ]

Two Months FREE on TruReview for SBOs Who Are Yelp and Angie’s List Users

Business opportunity and other small business owners (SBOs) know how critical it is to manage their online reputation these days. After all, the research on this issue is pretty clear. Online reviews matter…a lot! Don’t believe it? Take a look at these research findings from Harris Interactive: • 74% of consumers say they will change their mind about something as a result of seeing a bad ... [ Read More ]

Push vs. Pull Marketing: Understanding the Difference

Many newly minted entrepreneurs are just getting their sea legs when it comes to marketing their products and services. One of the first steps to getting it right if you’re a new business opportunity, distributorship, licensee opportunity, franchise or other small business owner in particular is to understand the lingo. Knowing the basic difference between “push” ... [ Read More ]

250 Free Business Cards for Business Owners

One of the simplest marketing techniques available to any small business owner is passing out business cards. A business card makes that all important first impression, one that conveys a sense of professionalism and can actually make or break any potential client or partner relationship if it’s not done right. Traditionally, business cards were simple in design. Not anymore. Advanced technology has made more striking visuals ... [ Read More ]

Effective Marketing on a Budget for a Home-based Business

You have just started your home-based business. Your excitement is almost palpable. What’s next? In order to have a successful business instead of a non-profit hobby from the discomfort of your home, you must have three essentials: a positive mindset, persistence and effective marketing. Mindset Decide right now that you will focus on your reason for starting the business, your “why.” Create ... [ Read More ]

Four FREE Social Media Marketing eBooks No Smart Business Opportunity Owner Will Want to Miss

According to Publishers Weekly, unit sales for eBooks of all kinds exploded in 2012. In fact, numbers are in the hundreds of millions. And while consumers are steadily getting more comfortable with the inevitable transition from paper to digital content, so much so that they’re increasingly willing to pay handsomely for it, there’s still nothing quite as satisfactory as a great read that costs nothing at all! Here’s the challenge…with ... [ Read More ]

Facebook’s Updated Nearby Feature Helps Small Businesses Create Buzz

Announced just last week, Facebook’s newly updated Nearby feature, which can be found in its app for both iOS and Android, makes it easier than ever before for prospective customers—roughly 600 million of them in fact—to find you if you’re a small business owner. That’s how many monthly active mobile users are on Facebook. Needless to say, if you ... [ Read More ]

Which Social Media Platforms Drive Consumer Action the Most?

Beyond the Click, a new survey of 500 consumers by cloud-based Activity and Participant Management™ leader ACTIVE Network, sheds some light on the growing influence of social media and how it may actually affect consumer behavior. More specifically, its results are instructive for the thousands of business opportunity, franchise and other small business owners who are currently engaging in social media marketing activities or may want to, but who ... [ Read More ]

How a Football Game Launched the Busiest Shopping Weekend of the Year

Today marks the beginning of the busiest shopping weekend of the year, starting with Black Friday, followed by Small Business Saturday and culminating with Cyber Monday. For many small business owners, it’s the most important sales and marketing opportunity they have all year. As for consumers, love it or hate it, the holidays just wouldn’t be the same without all the hoopla. So where did it all start and why? The ... [ Read More ]

Predicting Sales Success Using the “New” Metrics

Business opportunity and other small franchise owners are always looking for new and enlightening information and advice when it comes to sales, and rightly so. One trend in particular they need to be aware of concerns the evolution of the data being used to manage the overall sales cycle and evaluate results more accurately than in the past. Rick McCord is the Vice President of Worldwide Sales and Services for ... [ Read More ]

Small Business Saturday 2012 Toolkit Now Available!

American Express’ Small Business Saturday is expected to draw record amounts of traffic to our nation’s small businesses on Main Street this year. Given that last year saw more than 100 million people participate, that’s saying something. Held just two days after Thanksgiving between Black Friday and Cyber Monday, the busiest shopping weekend of the year, this event’s sole purpose is to encourage consumers to do their holiday shopping ... [ Read More ]

Start Now and Make the Most of 2012′s Small Business Saturday

The three biggest shopping days of the year are just around the corner―Black Friday, Small Business Saturday and Cyber Monday. This year’s grand trifecta begins on Friday, November 23. But it’s Saturday, November 24 that will be most important for many business opportunity, licensee opportunity, distributorship, franchise and other small business owners. For the third year running, American Express OPEN will be promoting that Saturday, the one after Thanksgiving and ... [ Read More ]

Enter to Win StartupNation’s Home-Based 100 Competition Today!

Are you a home-based business opportunity, franchise or other small or medium-sized business owner who could use a little free publicity as well as the credibility that comes along with being formally recognized as a national award winner? Well, here’s your chance. StartupNation, one of the Nation’s leading online resources founded by entrepreneurs for entrepreneurs, has announced it is accepting entries for this year’s fifth annual StartupNation Home-Based 100 Competition. ... [ Read More ]

Is Groupon a Smart Move for Your Work-at-Home or Other Small Business?

As a home-based or other small business, business opportunity or franchise owner, you may be wondering if daily deal sites like Groupon are a worthwhile marketing tool. While there has been much in the way of industry speculation as to whether or not the whole daily deal industry will even stand the test of time, a new study out by Rice University suggests that it just may. In fact, ... [ Read More ]

Is Joining an Online Review Service Good for Your Small Business?

If you are a home-based or other small business opportunity or franchise owner, creating a company profile on an online review service like Angie’s List, Yelp or ServiceMagic won’t cost you anything. However, choosing NOT to acknowledge the fact that customer experience is now a very real part of today’s overall marketing mix just might. Time was when word-of-mouth advertising for a local business owner was relegated ... [ Read More ]

When It Comes to Social Media, Clarity of Purpose and Practice Matter

Millions of home-based and other small business, business opportunity and franchise owners are using social media to market their businesses, but are they really clear on what the true benefits of their efforts might be? According to findings from a recent Social Media Examiner survey featured on Pagemodo, business owners might be surprised to learn that “growing sales” is not at the top of the list. In fact, the research ... [ Read More ]

Facebook Marketing Tips for Small to Mid-Sized Businesses

Today, marketing online is a crucial part of any business, and this can of course be done through many different channels. The question is, how can you make the social media marketing process―through Facebook for instance―into a well-oiled machine? Let’s have a look at a browser-based campaign tool that can help you with your Facebook marketing efforts… It’s called Qwaya. There are only about 30 companies and ... [ Read More ]

Focused on B2B Lead Generation?

The Truth About Leads is a practical, easy-to-read book revealing little-known secrets that help you focus your B2B lead-generation efforts, align your sales and marketing organizations and drive revenue. Written by prospect development expert and PointClear founder and CEO Dan McDade, The Truth About Leads debunks traditional thinking while uncovering the truths that lead to additional, larger and more profitable wins for your organization. Readers will come away with insight ... [ Read More ]

March 30 Facebook Changes Could Affect Unprepared Businesses

Facebook’s pages are changing as of March 30, and any business opportunity or franchise owner who has a page and is not ready could be asking for problems. Businesses that are already active on Facebook and know what’s coming and prepare for it should do just fine, but if your business page has been languishing for a while, the changeover to Facebook’s new ... [ Read More ]

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