Email marketing is critical in promoting your business opportunity right behind having a great web site that is easy to navigate along with a well-written newsletter.
With the advent of new spam filters and falling prices, the email marketing service industry have seen some serious changes in the past few years. These changes mean better prices and more features that you can employ to your advantage if you know what to look for and how to use them.
As email marketing continues to grow and mature, it is important that you stay current with the integration of your system of databases, campaign management technologies, cross-channel strategies and other various tools that you use as a true marketer of your website.
My focus today, is on email marketing services that offer the best feature sets for the price. After all, getting more for less these days is great but if you don’t know how to use the technology it isn’t “priceless” at all.
The main differences between top services such as www.icontact.com,www.constantcontact.com, www.verticalresponse.com,www.campaigner.com, www.pinpointe.com, www.madmimi.com, and www.mailchimp.com are their feature sets, what they specialize in, and price. The more advanced the features (like segmentation and automation capabilities), the higher the cost. However, most offer a free trial and you should take advantage of this free trial once you have selected the service that best suits your needs.
It is important to note that many email marketing services providers have extended their feature set beyond simple e-mail by adding blogging and even features for postal mail campaigns. These extra features can be important as you strive to find a service that will get the best results for your campaign. You should carefully match your needs to the vendor’s total offerings to make sure you get the best bang for your buck. Some other variables which impact cost are determined by the volume of emails sent and the overall size of your contact list.
Try to avoid these pitfalls when selecting an email marketing service provider.
1. Forgetting To Proof Read – Make sure you have multiple people and possibly even a professional editor review what you are about to send to your entire list of prospects.
2. Overly Large Graphics – Try to use HTML as the creative instead of GIF or JPEG files as some of these JPEG and GIF files can be too large or even blocked in the message preview.
3. Over Sending – After you have sent your first campaign and have gleaned some positive results, don’t send additional messages too often as this might “turn-off” your base of recipients. This may cause some to unsubscribe or report your email as spam. Remain mindful of your emailing frequency, and make sure the quality of content is of value to your recipients.
4. Forgetting Your Stats – Never fail to evaluate your email marketing metrics and results in order to continually refine your campaigns and create segmented lists that will improve your campaign’s performance.
Carpe Diem My Friends