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Resource Center > Article
4 Keys to Real Big Data Success
26 Apr 15 Posted by: Kevin James Culp
in Growth & Profit
Share this Article:

"According to a recent study, 81% of B2B Marketing and Sales professionals are using an insights-based approach as part of their strategy. These team of professionals commonly develop four types of insight-driven content, which are:

Bid Data

• Anecdotal – content created in-house
• Authoritative – third party industry experts
• Current – company-generated research and surveys
• Visionary – focusing to the industry’s future and what’s next

However, there can be a disconnect between what sales and marketing view as effective. Download this report and discover the three keys in creating aligned insight-driven content and how you can improve your sales and marketing strategies."

 

Carpe Diem My Friends


 

SOURCE: TechProducts

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Entrepreneur's Source for Everything Business Opportunity and Franchise Related

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
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