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Resource Center > Article
4 Keys to Real Big Data Success
26 Apr 15 Posted by: Kevin James Culp
in Growth & Profit
Share this Article:

"According to a recent study, 81% of B2B Marketing and Sales professionals are using an insights-based approach as part of their strategy. These team of professionals commonly develop four types of insight-driven content, which are:

Bid Data

• Anecdotal – content created in-house
• Authoritative – third party industry experts
• Current – company-generated research and surveys
• Visionary – focusing to the industry’s future and what’s next

However, there can be a disconnect between what sales and marketing view as effective. Download this report and discover the three keys in creating aligned insight-driven content and how you can improve your sales and marketing strategies."

 

Carpe Diem My Friends


 

SOURCE: TechProducts

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