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Resource Center > Article
A Business Opportunity Sales Guru You Must Meet
24 Jul 15 Posted by: Kevin James Culp
in Entrepreneur Exchange
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BusinessOpportunity.com had the pleasure of working with and interviewing John Williams, Managing Partner, of Bridge Advisors, LLC. John is widely recognized as one of the leading direct marketing strategists in the network marketing and financial industries.

John’s journey began in 1985 as a distributor in Amway. He helped build one of the most successful groups in Maryland. Later, he joined the financial services industry and in 1987, was awarded the "Rookie of the Year Award" in sales with Wisconsin National Life. John has been a top salesperson with every company he has represented! He received a nomination for the Million Dollar Round Table, as well as a member of the Gold and Platinum Club with Allianz Life Insurance Company of North America. He also served as a Managing General Agent with Traveler's Life Insurance Company, and an investment advisor with Tower Square Securities, a division of Travelers. He held a Series 6 and a Series 63 license. With over twelve years of experience using automated stock trading technology, He gives clients the tools they need to gain the success they desire. For over 20 years, his passion has been to increase the success of those in the network marketing and financial services industries.

If you are reading this, you may be wondering how you can take control of your financial life and how John was able to do so with his financial life. You may also be wondering why John has made it his personal mission to show others how.

John often refers to a quote by Machiavelli that said: “Develop the strength to do bold things, not the strength to suffer.” It was a bold move when he decided in 2005, to expand his company, adding a hedge fund to his financial services. He had reached a level of success that had been doubted by others throughout his entire journey to the top, and things could not have been better for not only his clients, but also himself. His mistake? Like so many others he assumed that someone else could better manage his hard-earned money and the holdings of the hedge fund, and so he trusted his financial accounts to a so-called “expert.” He believed that the person would protect it with the same level of integrity and care as he would.

“Let me tell you, learning that I was wrong not only cost my clients and me our financial security, but it also was an extreme blow to my confidence and resulted in my early retirement” John says, looking back.

“I had exhausted my credit, and with no start-up capital, there didn’t seem to be another option. At the time, I felt embarrassed and uncomfortably vulnerable. I spent four years praying for answers. Why did this happen? Why didn’t I see it coming? What should my next move be?”

He then came across a story—one that sounded very similar to what he was experiencing: Successful man loses millions trusting his finances to institutional “experts.” This man vowed to make the stock market a safer place to trade and to keep others from making the same mistakes through sharing his story. John was inspired. He realized that he had the knowledge and the tools to make a triumphant comeback. His unfortunate experience had armed him with a full understanding of what not to do and undeniable proof of why individual financial control is paramount.

John goes on to say, “It is my mission to show the world how they too can bounce back from financial loss, and to provide individuals with the tools to take full control of their investments. Yes, it is a bold move, but trust me when I say that no bank, institution, or “expert” can appreciate the value of your financial future more than you. My goal is to show you how and work with you through the process!

We asked John about some early experiences in the business world. His first work as a paperboy was also his first experience as an entrepreneur. We asked him to tell us about it:

For me I figured out early on in my work experience as a paperboy that entrepreneurship was the way for me. I was 13 or 14 years old serving new papers for the Washington Star working about 3 to 4 hours a day and I was making more per week then my friends who had jobs. If you are the kind of person who needs to be shown once and you can take it from there self-motivated you can be in business for yourself. Not to mention controlling your own schedule. The opportunity to make more money and to create more time freedom. That was the spark that opened my eyes to business and entrepreneurship. If you can relate to that you should be in business for yourself.

My challenge my first 6 months was I had a small route and I asked my route manager how could I make more money She said I had to get more customers. So I had to quickly learn the art of marketing at a very young age. I had to quickly learn the difference between the Washington Post and the Washington Star newspapers and convey that to my new potential customers. You see they had no marketing systems in place. And they didn’t run the company well. Then it was sold and now it’s out of business and the Washington Post is still here. You see no matter how good your product or service is if no one but you knows about it you won’t be in business very long. At Bridge Advisors we teach our new business owners our proven marketing system from day one. Because people must have success quickly. As T. Harv Eker said in his book The Secret to the Millionaire Mind, the number one job in business is marketing marketing marketing. I thank God I learned that early on.

The biggest challenge is there’s a lot of business. So you must understand the needs of the marketplace and how you can best feel it. Timing and the right business will make all the difference. See the need take care of it better than anybody else and success is imminent for your business.

Whether you have a brick and mortar business or the more popular home based business you must treat it like a big business. Have a plan and a vision, be teachable, and above all things have a marketing budget - even if it is small."

“We show you how and work with you through the process” John is a strong leader with the ability to drive the development of strategic marketing activities on a global scale. With his capability of establishing tactical plans, he will continue to be a thriving force in the industry. He is highly respected for his hands-on strategies and innovative ideas in marketing. A revolutionary in the making, his pursuit for Bridge Advisors, is to build a financial empire for those who are seeking to succeed.

During his spare time, he loves to watch a good movie and spend time with family and friends. He is an avid Redskins fan! Call John for free consultation 240-573-7158 Monday - Friday Eastern.

Bridge Advisors LLC

 

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