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Happy first day of December! It’s December and the end of the year is in full-swing. Don’t go into the holiday travel season without the December Book-of-the-Month: Business Adventures by John Brooks.

December means that its holiday time. No matter what holiday you celebrate it’ll...

Female celebrities are breaking the stereotypes of Hollywood and diving into the world of business. Check out how these women are using their fame, fortune, and power to start their own companies. From media production to makeup, these Top Female Celebrity Business Owners are doing it all!

As...

With only a few weeks lefts in 2017, it’s time to get organized now! The holidays are around the corner and you don’t want to be scrambling at the end of the year. Use these Small Business Organization and Tax Tips to End 2017 to help you keep the end of the year stress to a minimum.

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Resource Center > Article
BOOK OF THE MONTH… Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
1 Dec 14 Posted by: Kevin James Culp
in Opportunity Community
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I read this book a few months back. Truth is, I skimmed it and then went back and read it cover to cover more deeply two weeks ago. Content Marketing is on the rise and our readers and I want to know everything about what it can do for our website's, business opportunity promotion and to share that information with our readers who own business opportunities.
You will love this book if you need to know the how to get started Content Marketing and not make the rookie mistakes many make. If you follow his Principles that are clearly defined in the book you will be in better shape than most of your competition!

BOOK OF THE MONTH… Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less "No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. One of the world’s leading experts on content marketing, Joe Pulizzi, explains how to draw prospects and customers in by creating information and content they actually want to engage with. This groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth,” said Epic Contact Marketing. “Advertising is not dead, but content marketing is the driver that leading companies now use to capture the hearts and minds of their customers, according to Joe Pulizzi in this book. We need to be epic with our content marketing, focusing more on our customers and less on our products; to sell more, we need to be marketing our products less.

So what is this thing that the author calls "epic content marketing"?


  • Your content must fill an unmet need or answer a question for your customer

  • You must deliver your content consistently

  • Your content needs to be written in your voice, preferably with some humor

  • You need to express an opinion rather than giving a balanced history report

  • You must avoid sales speak, as it destroys the value of your content


The book goes on to describe how to identify and define your content niche and content marketing mission statement, how to create an editorial calendar and manage the content creation process, different content types and content assets, how to use social media in marketing your stories, other content promotion techniques, and how to measure the impact of your content marketing initiatives,” said John Gibbs in his review.

Other Related Book's of the Month That Might Interest You:


BOOK OF THE MONTH… Little Gold Book of YES! Attitude!


Sources: Epic Contact Marketing, Joe Pulizzi, John Gibbs, Amazon, Forbes Magazine, The Brickell Media Group, LLC


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I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

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