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Happy first day of December! It’s December and the end of the year is in full-swing. Don’t go into the holiday travel season without the December Book-of-the-Month: Business Adventures by John Brooks.

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Resource Center > Article
Business Opportunity Insights
26 Apr 15 Posted by: Kevin James Culp
in Marketing & Sales
Share this Article:

I find that I often buy media of various types from various media sources each month and wanted to share some insights into what I buy and why. I hope that this provides some insight into the opportunities with your own organization right now!  Let me help you identify high return-on-investment actions.

Business Opportunity Insights

A ton of what we all do boils down to simple trial and error – right?  I often ask the tough questions: like how much and for what exactly and what can I expect my ROI to be?  Many sales people don't any answers because they themselves are guessing.  Below is a host of compelling stats that should give you some great direction when you are planning your 2015 Business Opportunity Marketing Strategies:


  • 48% of marketers build a new landing page for each marketing campaign. (MarketingSherpa)

  • 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa)

  • 16% of landing pages are free of navigation bars. (MarketingSherpa)

  • 48% of offers have multiple offers built in. (MarketingSherpa)

  • 42% of offer-related graphics on landing pages are not clickable. (MarketingSherpa)

  • 84% of companies that have a CRM have a lead scoring process in place to determine the quality of leads. (Direct Marketing News)

  • Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric)

  • 37% of B2B marketers are using marketing automation to generate leads. (Marketing Profs)

  • 71% of B2B marketers use content marketing to generate leads. (Marketing Profs)


 

Carpe Diem My Friend


 

SOURCES: MarketingSherpa and Martketing Professionals

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I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
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