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Resource Center > Article
Business Opportunity Website Confusion
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For most in the opportunity sector as a whole all general business practices apply. In this case, following the K.I.S.S. Method is wise.
For this of you who are not familiar with the method here is the true definition: "KISS is an acronym for "Keep it simple, stupid" as a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided. The phrase has been associated with aircraft engineer Kelly Johnson (1910–1990). The term "KISS principle" was in popular use by 1970. Variations on the phrase include "keep it short and simple", "keep it simple and straightforward" and "keep it small and simple".

Yes some still need a lesson in simplicity being the path to success.  While visiting several business opportunity websites last week, I noticed that one of the key priorities for any web site is to be able to explain & simplify the product offering and its benefits on said site.

Holy you know what Bat Man after serious work looking at 100 websites I found that most did a very sour job of this at best and I'm being nice.  Word Press pop-up pages are so easy to make that just about anyone with zero business skills can hack on together and wham they're selling sunglasses or the next best whatever.

From confusing or redundant navigation to so many things flashing it was hard to focus on the business opportunity that I was trying to source and pop-ups asking for my email address and urgggg so much more b.s. I'd had enough.  The entire point was to get ideas about how we can make out web site faster, sleeker, be more customer centric, be more about the things YOU want to know and hear about in a concise manner with actual fact-checked text.  Truth is that a few turned me off right away and I learned nothing about their business opportunity at all.  Heck, maybe it was a licensee opportunity or even a Franchise - like I said I learned nothing.

So, a solution is actually pretty easy in this case and you can do a lot of it yourself if you have access to your code.  If you use Word Press it is that much easier.  If you use a dev crew or one person doing your development for you it is best to make a list and then talk with said person before they start so that their vision is your vision.  Make your text easier to read and flow better. Remove "helpful" links that you have placed on your Home page thinking it will help when in reality you are detracting from your core message and that is to sell YOUR BUSINESS OPPORTUNITY the easier way possible.  I see no other way to sell faster and easier than allowing my potential customers to understand in a five second instant, what product being sell, who is selling it and often why and last a right up front cost of said products or services.  Keep it simple stupid as they said.

 

K.I.S.S. Method

Carpe Diem My Friends


SOURCE: From Wikipedia, the free encyclopedia

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I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

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