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Happy first day of December! It’s December and the end of the year is in full-swing. Don’t go into the holiday travel season without the December Book-of-the-Month: Business Adventures by John Brooks.

December means that its holiday time. No matter what holiday you celebrate it’ll...

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Resource Center > Article
December Book-of-the-Month
1 Dec 17 Posted by: Margaret Mallonée
in Featured Articles
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Happy first day of December! It’s December and the end of the year is in full-swing. Don’t go into the holiday travel season without the December Book-of-the-Month: Business Adventures by John Brooks.


December means that its holiday time. No matter what holiday you celebrate it’ll be a busy time of year. Why? Majority of people will be traveling. Even if you don’t celebrate a holiday during this time of year, people take advantage of the light holiday work schedule to travel solo, or to visit family and friends. Maybe, you’re saving some money and having a stay-cation, aka, a vacation doing nothing and enjoying your home. Whatever fun you have planned for the end of the year, don’t want to be caught without a good book to read. To help you decide what to read, we’re bringing you our December Book-of-the-Month!

What better business book to read than one favored by the ultra-successful businessmen, Bill Gates and Warren Buffet. That’s right, the December Book-of-the-Month is Business Adventures by John Brooks.

December Book-of-the-Month: Business Adventures by John Brooks – What’s the Story?

Business Adventures is written by New Yorker veteran, John Brooks. He knows a thing or two about the financial world and Wall Street. In his books, Brooks, discusses twelve classic tales from the world of Wall Street.

“What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.

These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself,” says GoodReads.

December Book-of-the-Month: Business Adventures by John Brooks – The Reviews.

Business Adventures has nearly 10,000 ratings and 405 reviews on Amazon. With an average rating of 3.81 stars, it’s no shockers that the book has topped many best seller lists. Most agree that although the book was written in 1968, it’s relevance to modern day entrepreneurs is still high.

Of course, we all want to know what business titans, Bill Gates, had to say about the book.

Brooks’s work is a great reminder that the rules for running a strong business and creating value haven’t changed. For one thing, there’s an essential human factor in every business endeavor. It doesn’t matter if you have a perfect product, production plan, and marketing pitch; you’ll still need the right people to lead and implement those plans,” says Bill Gates on Entrepreneur.

December Book-of-the-Month

Sources: GoodReads and Entrepreneur.

Image Source: GoodReads.

 

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I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

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