Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News
Come Read Our Featured Articles About Business Opportunities, Franchising, Business Opportunity News and More
Are into healthy living? Do you have an entrepreneurial spirit? If so, you should read about this skincare, beauty and hair care product business opportunity. A company that is pioneering the...
Did you know that you can operate your own business that helps mid to large sized companies with their energy efficiency? Yes you can with this clean technology (cleantech) energy management...
Are you into healthy living? Do you have an interest in working for yourself? Well then, you should check out this nutrition and wellness product business opportunity that enables you to be a top-selling health...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free!
I-insureme
$$$ BUILD HUGE INCOME SELLING SOMETHING EVERYONE MUST HAVE $$$ Call our 24-hour message line at 301-276-5575 now!
CTFO
TAKE A FREE POSITION NOW WITH CTFO SELLING CBD HEMP OIL! Join The Hottest Wellness Trend & Next Billion Dollar Industry.
TheIncomeTaxSchool.com
Earn up to $100 per hour, this is NOT a Franchise, No Franchise Fees or Royalties work Full or Part-time 1-800-984-1040.
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
 
Resource Center > Article
Tips On How To Generate Better Quality Leads
16 Feb 10 Posted by: Kevin James Culp
in Marketing & Sales
Share this Article:

The recession has deeply affected most every person in almost all parts of the globe. In these difficult economic times, what remains true across the board is that you need to make every minute count and maximize every dollar spent to generate the best results possible.

In my opinion, this recession has made some stronger in many ways. Some have realized that they don’t need all the “stuff” that they once thought they did. Companies realized they could cut back while offering in some cases, more value to their customers. Others found very creative ways to produce revenue when in the past no revenue could have been sourced. Not everything with this recession was bad. If you look more closely, you just might find the silver lining for yourself.

The advent of internet sites that generate so-called online business leads are gleaning leads from surveys, spam programs or worse, from MLM companies that offer “thousands of quality leads for pennies” selling them a hundred times over to unsuspecting clients thinking they’re getting a great deal. These so-called “deals” aren’t the way to go if you’re a serious person trying to generate consistent business. If you want to cold call prospects over and over again to convince them that what you’re selling is the next best thing, then by all means continue to struggle up that hill of hope. When you receive your phone bill at the end of the billing cycle or you factor in your time at the end of the month in relation to money earned, you will come to the realization that those “penny” leads cost you more paper than coin with a dash of headache medicine expenses too.

Are you trying to market a business or franchise opportunity? Here is what will work and stand the test of time. When you’ve decided to utilize a lead generation strategy for your business, you need to make your advertising dollars count. My advice is to start advertising with a lead generation service or site that can confidently set your mind at ease regarding their ability to generate quality leads over simply mass amounts of penny leads worth less than the great deal they might suggest.

At first, think small especially if your budget is just getting revved up. You can always upgrade into a more broad-based program or even a banner ad down the road once you are generating the revenue you need to sustain your growth.

Here are some more tips to get you started. Ask about gaining exclusivity rights that allow you to be the only advertiser on the site offering your particular business opportunity. We at BusinessOpportunity.com have found that advertisers value this option highly, and therefore offer exclusivity rights with almost all of our programs. This means you are the only one on the site selling that product and or service. This is a big deal for obvious reasons.

Next, it is critical to have well written copy that doesn’t start out asking a bunch of silly questions to the potential buyer such as: Do you want to make real money now? Do you want to be in business for yourself? Obviously. That is the reason the person is shopping to begin with. What you want is to clearly describe the following: your company name, what your company and its product or service does, how much the opportunity costs to get in, and what the actual benefits will be to the buyer should they decide to buy from you. You don’t need to stretch things. Just tell the truth and tell it as clearly and concisely as possible.

Then make sure you provide as much information as possible that sells the sizzle of the company and its product or service without stating crazy figures on how much money can be made. Also, avoid using testimonials that are outdated or fictional.

In the long run, truth and honestly will take you a long way. Your company offering should be able to stand up on its own and sell itself with just a bit of help from you.

Carpe Diem My Friends!

Related Blog Posts
13 Dec 17 Posted by: Margaret Mallonée
in Marketing & Sales

We all know that in sales, time is money. These apps will simplify your life and give you more time to sell, sell, sell! Don’t miss these 15 Apps Every Salesperson Needs!

As we move into 2018, everyone is hypothesizing and publishing their choices for the best apps and ‘need to have it’ technology....
20 Nov 17 Posted by: Margaret Mallonée
in Marketing & Sales

Looking to boost your marketing game? Not sure what you need or which is best? Check out these Free Trial Marketing Tools You Need!

A big question many people ask is how do I upgrade my audience to reach more people? What platforms should I be using to get my content out into the world? We...
15 Nov 17 Posted by: Margaret Mallonée
in Marketing & Sales

We’re 10 days away from Small Business Saturday 2017! Are you ready for one of the biggest sales’ days of the year? To help you, we’re bringing you our Tips for Small Business Saturday 2017.

This year, Small Business Saturday 2017 will be on the 25th of November. That means in 10...
25 Oct 17 Posted by: Kevin James Culp
in Marketing & Sales

People love to listen to podcasts. They can get the information they need when it’s convenient. As a marketer, it’s a great way for you to share your message while...

23 Oct 17 Posted by: Margaret Mallonée
in Marketing & Sales

Want to improve your sales call technique? Check out our Best Sales Call Advice for Success!

Whether it’s a cold call, referral call, or warm lead, making a sales call can be intimidating. It’s easy to procrastinate on making a call by working on other projects. You may, from time to time,...
 
   
Entrepreneur's Source for Everything Business Opportunity and Franchise Related

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
Read More


Premium Sponsor