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Happy first day of December! It’s December and the end of the year is in full-swing. Don’t go into the holiday travel season without the December Book-of-the-Month: Business Adventures by John Brooks.

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Resource Center > Article
Tips On How To Generate Better Quality Leads
16 Feb 10 Posted by: Kevin James Culp
in Marketing & Sales
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The recession has deeply affected most every person in almost all parts of the globe. In these difficult economic times, what remains true across the board is that you need to make every minute count and maximize every dollar spent to generate the best results possible.

In my opinion, this recession has made some stronger in many ways. Some have realized that they don’t need all the “stuff” that they once thought they did. Companies realized they could cut back while offering in some cases, more value to their customers. Others found very creative ways to produce revenue when in the past no revenue could have been sourced. Not everything with this recession was bad. If you look more closely, you just might find the silver lining for yourself.

The advent of internet sites that generate so-called online business leads are gleaning leads from surveys, spam programs or worse, from MLM companies that offer “thousands of quality leads for pennies” selling them a hundred times over to unsuspecting clients thinking they’re getting a great deal. These so-called “deals” aren’t the way to go if you’re a serious person trying to generate consistent business. If you want to cold call prospects over and over again to convince them that what you’re selling is the next best thing, then by all means continue to struggle up that hill of hope. When you receive your phone bill at the end of the billing cycle or you factor in your time at the end of the month in relation to money earned, you will come to the realization that those “penny” leads cost you more paper than coin with a dash of headache medicine expenses too.

Are you trying to market a business or franchise opportunity? Here is what will work and stand the test of time. When you’ve decided to utilize a lead generation strategy for your business, you need to make your advertising dollars count. My advice is to start advertising with a lead generation service or site that can confidently set your mind at ease regarding their ability to generate quality leads over simply mass amounts of penny leads worth less than the great deal they might suggest.

At first, think small especially if your budget is just getting revved up. You can always upgrade into a more broad-based program or even a banner ad down the road once you are generating the revenue you need to sustain your growth.

Here are some more tips to get you started. Ask about gaining exclusivity rights that allow you to be the only advertiser on the site offering your particular business opportunity. We at BusinessOpportunity.com have found that advertisers value this option highly, and therefore offer exclusivity rights with almost all of our programs. This means you are the only one on the site selling that product and or service. This is a big deal for obvious reasons.

Next, it is critical to have well written copy that doesn’t start out asking a bunch of silly questions to the potential buyer such as: Do you want to make real money now? Do you want to be in business for yourself? Obviously. That is the reason the person is shopping to begin with. What you want is to clearly describe the following: your company name, what your company and its product or service does, how much the opportunity costs to get in, and what the actual benefits will be to the buyer should they decide to buy from you. You don’t need to stretch things. Just tell the truth and tell it as clearly and concisely as possible.

Then make sure you provide as much information as possible that sells the sizzle of the company and its product or service without stating crazy figures on how much money can be made. Also, avoid using testimonials that are outdated or fictional.

In the long run, truth and honestly will take you a long way. Your company offering should be able to stand up on its own and sell itself with just a bit of help from you.

Carpe Diem My Friends!

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I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
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